{
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    "id": "ocds-h6vhtk-0356c4-2022-07-28T09:58:52+01:00",
    "date": "2022-07-28T09:58:52+01:00",
    "ocid": "ocds-h6vhtk-0356c4",
    "initiationType": "tender",
    "tender": {
        "id": "DN622625",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "(NU/1589 - 72) Employer Brand Development - Newcastle University",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79000000",
            "description": "Business services: law, marketing, consulting, recruitment, printing and security"
        },
        "mainProcurementCategory": "services",
        "description": "We are seeking to appoint a supplier to support the development of our Employer Brand with a focus on recruitment for professional services staff. The creative services required will focus on three specific areas: 1. Market Research to develop our value proposition a. Undertake research to benchmark our 'offer' regarding value proposition and terms and conditions relative to others such that we can (a) be aware of any gaps in our offer such that HR can work to fill these and (b) understand how we are distinct from other offers so that we can labour these USPs as part of the promotional activity. 2. Creative Development a. Create some compelling new content explaining the various professional career opportunities at the University. This will include 4 x 3 minute videos communicating our value proposition. b. Engaging with stakeholders to identify the narrative/story for each video c. Videos will require end-to-end script writing, filming and editing d. Supply alternate cuts of the videos for use in different placements i. 1:1 ratio social placement (60 second cut) ii. 1:1 / 16:9 / 9:16 teaser trailers (10-15 seconds) iii. 16:9 condensed cut (1 - 3 minutes long) e. Supply projects and raw assets for in-house use after completion i. Be able to package up and supply all elements from a project to be worked on in-house using Adobe Creative Cloud applications ii. Ensure all footage, audio, designs and other composite elements created by the supplier are available and licensed for use in-house by Newcastle University in other productions iii. Provide costings for license buy-outs on stock or 3rd party elements where appropriate 3. The development of up to 15 web pages, including the a. Review of existing pages to identify opportunities to condense pages b. Writing of compelling new content driven by our core values c. Stakeholder engagement",
        "lots": [
            {
                "id": "1",
                "description": "We are seeking to appoint a supplier to support the development of our Employer Brand with a focus on recruitment for professional services staff. The creative services required will focus on three specific areas: 1. Market Research to develop our value proposition a. Undertake research to benchmark our 'offer' regarding value proposition and terms and conditions relative to others such that we can (a) be aware of any gaps in our offer such that HR can work to fill these and (b) understand how we are distinct from other offers so that we can labour these USPs as part of the promotional activity. 2. Creative Development a. Create some compelling new content explaining the various professional career opportunities at the University. This will include 4 x 3 minute videos communicating our value proposition. b. Engaging with stakeholders to identify the narrative/story for each video c. Videos will require end-to-end script writing, filming and editing d. Supply alternate cuts of the videos for use in different placements i. 1:1 ratio social placement (60 second cut) ii. 1:1 / 16:9 / 9:16 teaser trailers (10-15 seconds) iii. 16:9 condensed cut (1 - 3 minutes long) e. Supply projects and raw assets for in-house use after completion i. Be able to package up and supply all elements from a project to be worked on in-house using Adobe Creative Cloud applications ii. Ensure all footage, audio, designs and other composite elements created by the supplier are available and licensed for use in-house by Newcastle University in other productions iii. Provide costings for license buy-outs on stock or 3rd party elements where appropriate 3. The development of up to 15 web pages, including the a. Review of existing pages to identify opportunities to condense pages b. Writing of compelling new content driven by our core values c. Stakeholder engagement",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Ability to meet programme timeline",
                            "type": "quality",
                            "description": "P/F"
                        },
                        {
                            "name": "Quality: Ability to meet the Requirements",
                            "type": "quality",
                            "description": "30"
                        },
                        {
                            "name": "Portfolio examples of similar content",
                            "type": "quality",
                            "description": "30"
                        },
                        {
                            "type": "price",
                            "description": "40"
                        }
                    ]
                },
                "hasOptions": false,
                "status": "cancelled"
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        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "72210000",
                        "description": "Programming services of packaged software products"
                    },
                    {
                        "scheme": "CPV",
                        "id": "48480000",
                        "description": "Sales, marketing and business intelligence software package"
                    },
                    {
                        "scheme": "CPV",
                        "id": "48481000",
                        "description": "Sales or marketing software package"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79413000",
                        "description": "Marketing management consultancy services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "72212481",
                        "description": "Sales or marketing software development services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "72212480",
                        "description": "Sales, marketing and business intelligence software development services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UK"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure",
        "techniques": {
            "hasDynamicPurchasingSystem": true,
            "hasElectronicAuction": true
        },
        "reviewDetails": "The University will incorporate a standstill period at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into. The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive knowledge of breach."
    },
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            "id": "020569-2022-NU/1589-72-1",
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            "title": "(NU/1589 - 72) Employer Brand Development - Newcastle University",
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                    "name": "INSPIRED"
                }
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            "id": "GB-FTS-12027",
            "name": "Newcastle University",
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                "streetAddress": "Newcastle University, King's Gate",
                "locality": "Newcastle upon Tyne",
                "region": "UK",
                "postalCode": "NE1 7RU",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 1912086220",
                "email": "purchasing@ncl.ac.uk"
            },
            "roles": [
                "buyer",
                "centralPurchasingBody"
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            "details": {
                "url": "https://www.ncl.ac.uk",
                "buyerProfile": "https://www.ncl.ac.uk",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "BODY_PUBLIC",
                        "description": "Body governed by public law"
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                        "scheme": "COFOG",
                        "id": "09",
                        "description": "Education"
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        },
        {
            "id": "GB-FTS-60050",
            "name": "INSPIRED",
            "identifier": {
                "legalName": "INSPIRED"
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            "address": {
                "streetAddress": "The Victoria Building Heaton Park View",
                "locality": "Newcastle Upon Tyne",
                "region": "UK",
                "postalCode": "NE6 5BF",
                "countryName": "United Kingdom"
            },
            "roles": [
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            "details": {
                "scale": "sme"
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        },
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            "id": "GB-FTS-1062",
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                "legalName": "Newcastle University"
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            "address": {
                "locality": "Tyne and Wear",
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    "buyer": {
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        "name": "Newcastle University"
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            "awardID": "020569-2022-NU/1589-72-1",
            "title": "(NU/1589 - 72) Employer Brand Development - Newcastle University",
            "status": "active",
            "value": {
                "amount": 29270.4,
                "currency": "GBP"
            },
            "dateSigned": "2022-07-27T00:00:00+01:00"
        }
    ],
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                "measure": "foreignBidsFromEU",
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                "measure": "foreignBidsFromNonEU",
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                "id": "5",
                "measure": "electronicBids",
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        ]
    },
    "links": [
        {
            "rel": "prev",
            "href": "https://ted.europa.eu/udl?uri=TED:NOTICE:318079-2020:TEXT:EN:HTML"
        }
    ],
    "language": "en"
}