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    "date": "2022-07-29T15:32:09+01:00",
    "ocid": "ocds-h6vhtk-03578c",
    "initiationType": "tender",
    "tender": {
        "id": "DN622275",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
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        "title": "(NU/1589 - 71) Strategic Narrative - Creative & Content Development",
        "status": "complete",
        "classification": {
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            "id": "79000000",
            "description": "Business services: law, marketing, consulting, recruitment, printing and security"
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        "mainProcurementCategory": "services",
        "description": "We are seeking to appoint a supplier to support the development of our strategic narrative with a focus on communicating our five thematic strengths. Our vision is to be a world-leading university, advancing knowledge, providing creative solutions and solving global problems. We're world class at many things, but particularly recognised for our expertise in these areas: 1. Ageing and Health 2. Cities and Place 3. Culture and Creative Arts 4. One Planet 5. Data The creative services required will focus on two specific areas: 1. Developing the headline value proposition statements for each strength 2. Develop 1 x 3-minute video for each strength communicating the value proposition through a compelling narrative (Total of 5 videos) a. Engaging with stakeholders to identify the narrative/story for each research strength b. Videos will require end-to-end script writing, filming and editing c. Supply alternate cuts of the videos for use in different placements i. 1:1 ratio social placement (60 second cut) ii. 1:1 / 16:9 / 9:16 teaser trailers (10-15 seconds) iii. 16:9 condensed cut (1 - 3 minutes long) d. Supply projects and raw assets for in-house use after completion i. Be able to package up and supply all elements from a project to be worked on in-house using Adobe Creative Cloud applications ii. Ensure all footage, audio, designs and other composite elements created by the supplier are available and licensed for use in-house by Newcastle University in other productions iii. Provide costings for license buy-outs on stock or 3rd party elements where appropriate.",
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                "description": "We are seeking to appoint a supplier to support the development of our strategic narrative with a focus on communicating our five thematic strengths. Our vision is to be a world-leading university, advancing knowledge, providing creative solutions and solving global problems. We're world class at many things, but particularly recognised for our expertise in these areas: 1. Ageing and Health 2. Cities and Place 3. Culture and Creative Arts 4. One Planet 5. Data The creative services required will focus on two specific areas: 1. Developing the headline value proposition statements for each strength 2. Develop 1 x 3-minute video for each strength communicating the value proposition through a compelling narrative (Total of 5 videos) a. Engaging with stakeholders to identify the narrative/story for each research strength b. Videos will require end-to-end script writing, filming and editing c. Supply alternate cuts of the videos for use in different placements i. 1:1 ratio social placement (60 second cut) ii. 1:1 / 16:9 / 9:16 teaser trailers (10-15 seconds) iii. 16:9 condensed cut (1 - 3 minutes long) d. Supply projects and raw assets for in-house use after completion i. Be able to package up and supply all elements from a project to be worked on in-house using Adobe Creative Cloud applications ii. Ensure all footage, audio, designs and other composite elements created by the supplier are available and licensed for use in-house by Newcastle University in other productions iii. Provide costings for license buy-outs on stock or 3rd party elements where appropriate.",
                "awardCriteria": {
                    "criteria": [
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                            "name": "Ability to meet programme timeline",
                            "type": "quality",
                            "description": "P/F"
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                        {
                            "name": "Quality: Ability to meet the requirements",
                            "type": "quality",
                            "description": "30"
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                            "name": "Portfolio examples of similar content",
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                            "description": "40"
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                "additionalClassifications": [
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                        "description": "Programming services of packaged software products"
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                    {
                        "scheme": "CPV",
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                        "description": "Sales, marketing and business intelligence software package"
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                    {
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                    {
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                        "id": "79413000",
                        "description": "Marketing management consultancy services"
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                        "description": "Sales or marketing software development services"
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                        "scheme": "CPV",
                        "id": "72212480",
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        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure",
        "techniques": {
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        "reviewDetails": "The University will incorporate a standstill period at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into. The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive knowledge of breach."
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                    "name": "Eleven Miles"
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                "region": "UK",
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                "countryName": "United Kingdom"
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            "contactPoint": {
                "name": "Miss Helen Gayton",
                "telephone": "+44 1912086220",
                "email": "helen.gayton@ncl.ac.uk"
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                "postalCode": "BH8 8EZ",
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    "links": [
        {
            "rel": "prev",
            "href": "https://ted.europa.eu/udl?uri=TED:NOTICE:318079-2020:TEXT:EN:HTML"
        }
    ],
    "language": "en"
}