{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-035ad5-2022-08-11T09:37:48+01:00",
    "date": "2022-08-11T09:37:48+01:00",
    "ocid": "ocds-h6vhtk-035ad5",
    "initiationType": "tender",
    "tender": {
        "id": "DN483974",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "(NU/1589) Newcastle University Marketing Dynamic Purchasing System (DPS)",
        "classification": {
            "scheme": "CPV",
            "id": "79000000",
            "description": "Business services: law, marketing, consulting, recruitment, printing and security"
        },
        "mainProcurementCategory": "services",
        "description": "Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services. The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team. Our vision for marketing at Newcastle encompasses the following: * embracing a 'digital first' approach; * encouraging our team through personal growth; * engaging with our clients and audiences; * delivering an exceptional marketing strategy. There will be six lots on this DPS: 1) web services, SEO and digital content; 2) graphic design and print, branding, copywriting; 3) programmatic advertising management, media buying, public relations; 4) social media, paid search and paid social; 5) international; 6) platforms.",
        "amendments": [
            {
                "id": "1",
                "unstructuredChanges": [
                    {
                        "oldValue": {
                            "classifications": [
                                {
                                    "scheme": "CPV",
                                    "id": "80000000",
                                    "description": "Education and training services"
                                }
                            ]
                        },
                        "newValue": {
                            "classifications": [
                                {
                                    "scheme": "CPV",
                                    "id": "80000000",
                                    "description": "Education and training services"
                                },
                                {
                                    "scheme": "CPV",
                                    "id": "80300000",
                                    "description": "Higher education services"
                                }
                            ]
                        },
                        "where": {
                            "section": "II.2.2",
                            "label": "Additional CPV code(s)"
                        },
                        "relatedLot": "5"
                    },
                    {
                        "oldValue": {
                            "text": "5 000 000.00 GBP"
                        },
                        "newValue": {
                            "text": "17 000 000.00 GBP"
                        },
                        "where": {
                            "section": "II.1.5",
                            "label": "Estimated total value"
                        }
                    },
                    {
                        "oldValue": {
                            "text": "1 000 000.00 GBP"
                        },
                        "newValue": {
                            "text": "2 000 000.00 GBP"
                        },
                        "where": {
                            "section": "II.2.6",
                            "label": "Estimated value"
                        },
                        "relatedLot": "1"
                    },
                    {
                        "oldValue": {
                            "text": "750 000.00 GBP"
                        },
                        "newValue": {
                            "text": "1 000 000.00 GBP"
                        },
                        "where": {
                            "section": "II.2.6",
                            "label": "Estimated value"
                        },
                        "relatedLot": "2"
                    },
                    {
                        "oldValue": {
                            "text": "1 000 000.00 GBP"
                        },
                        "newValue": {
                            "text": "2 000 000.00 GBP"
                        },
                        "where": {
                            "section": "II.2.6",
                            "label": "Estimated value"
                        },
                        "relatedLot": "3"
                    },
                    {
                        "oldValue": {
                            "text": "750 000.00 GBP"
                        },
                        "newValue": {
                            "text": "3 000 000.00 GBP"
                        },
                        "where": {
                            "section": "II.2.6",
                            "label": "Estimated value"
                        },
                        "relatedLot": "4"
                    },
                    {
                        "oldValue": {
                            "text": "500 000.00 GBP"
                        },
                        "newValue": {
                            "text": "8 000 000.00 GBP"
                        },
                        "where": {
                            "section": "II.2.6",
                            "label": "Estimated value"
                        },
                        "relatedLot": "5"
                    }
                ]
            }
        ]
    },
    "parties": [
        {
            "id": "GB-FTS-12027",
            "name": "Newcastle University",
            "identifier": {
                "legalName": "Newcastle University"
            },
            "address": {
                "streetAddress": "Newcastle University, King's Gate",
                "locality": "Newcastle upon Tyne",
                "region": "UK",
                "postalCode": "NE1 7RU",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Miss Helen Gayton",
                "telephone": "+44 1912086220",
                "email": "helen.gayton@ncl.ac.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://www.ncl.ac.uk",
                "buyerProfile": "https://www.ncl.ac.uk"
            }
        }
    ],
    "buyer": {
        "id": "GB-FTS-12027",
        "name": "Newcastle University"
    },
    "links": [
        {
            "rel": "prev",
            "href": "https://ted.europa.eu/udl?uri=TED:NOTICE:318079-2020:TEXT:EN:HTML"
        }
    ],
    "language": "en"
}