{ "tag": [ "compiled" ], "id": "ocds-h6vhtk-037592-2023-03-08T10:41:30Z", "date": "2023-03-08T10:41:30Z", "ocid": "ocds-h6vhtk-037592", "initiationType": "tender", "tender": { "id": "DN615276", "legalBasis": { "id": "32014L0024", "scheme": "CELEX" }, "title": "TFL 96033 - TfL Brand Licensing & Development", "status": "complete", "classification": { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" }, "mainProcurementCategory": "services", "description": "This is a concession contract. Therefore actual revenue is not known until contract years have concluded and actual revenue is known. Therefore the value is an estimate which is why there is a range from PS7,875,562 to PS15,000,000. Transport for London has awarded this contract for an Agency to manage and develop TfL's Brand Licensing programme - which is the commercialisation of the TfL brand and its intellectual property across varied ranges of consumer products in the UK (non-exclusively) and Internationally (exclusively). The agency appointed will build on TfL's current licensing programme to keep our current momentum building. TfL is 'the London Brand' and the agency will continue to push this brand story into further product categories and consumer markets.", "lots": [ { "id": "1", "description": "This is for the delivery of Transport Trading Limited's Brand Licensing and Development contract. IMG will manage and develop TfL's Brand Licensing programme - which is the commercialisation of the TfL brand and its Intellectual Property (IP) across varied ranges of consumer products in the UK (non-exclusively) and Internationally (exclusively). The procurement process was conducted to appoint a single agency to manage and develop the TfL Licensing programme. A procedure applicable to the open procedure took place. Whereby any supplier/agency could bid for the opportunity. The top 3 suppliers from ITT stage were invited to a presentation stage. The conclusion of the procurement identified a preferred supplier who the contract has been awarded too. Additional information: The ITT stage was weighted Technical 70% and Commercial 30%. Stage 2 was weighted the following: Technical from ITT stage carried through and weighted to 25%, ITT commercial carried through and weighted to 40% for stage 2 and presentation stage weighted 35%.", "hasRenewal": false, "renewal": { "description": "The Contract will be awarded for an initial duration of 3 years with the option to extend for a further 2 years on a +1+1 basis. (3 years +1 year+ 1 year)" }, "status": "cancelled", "contractPeriod": { "durationInDays": 1080 }, "submissionTerms": { "variantPolicy": "notAllowed" }, "hasOptions": true, "options": { "description": "The contract was awarded for an initial 3 year term with the option to extend for a further 2 years on a yearly basis. 3 years +1 year+1 year. Maximum duration of 5 years." }, "awardCriteria": { "criteria": [ { "name": "Technical assessment", "type": "quality", "description": "60" }, { "type": "price", "description": "40" } ] } } ], "items": [ { "id": "1", "deliveryAddresses": [ { "region": "UK" }, { "region": "UKI" }, { "region": "UKI" } ], "relatedLot": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "79413000", "description": "Marketing management consultancy services" }, { "scheme": "CPV", "id": "79342000", "description": "Marketing services" }, { "scheme": "CPV", "id": "79342200", "description": "Promotional services" } ] } ], "communication": { "futureNoticeDate": "2022-10-26T00:00:00+01:00" }, "coveredBy": [ "GPA" ], "amendments": [ { "id": "1", "unstructuredChanges": [ { "where": { "section": "II.2.4", "label": "* Recent high profile brand collaborations have included Adidas and Kurt Geiger" } } ], "description": "Removed the brand names" }, { "id": "2", "unstructuredChanges": [ { "oldValue": { "text": "Recent high profile brand collaborations have included Adidas and The London Sock Exchange" }, "newValue": { "text": "Recent high profile brand collaborations have included Kurt Geiger and The London Sock Exchange" }, "where": { "section": "11.1.4", "label": "Bulletpoint 2" } } ] } ], "submissionMethod": [ "electronicSubmission" ], "submissionMethodDetails": "https://procontract.due-north.com/Advert/Index?advertId=8e19dba9-7149-ed11-811a-005056b64545", "procurementMethod": "open", "procurementMethodDetails": "Open procedure", "tenderPeriod": { "endDate": "2022-12-05T12:00:00Z" }, "submissionTerms": { "languages": [ "en" ] }, "awardPeriod": { "startDate": "2022-12-05T12:00:00Z" }, "bidOpening": { "date": "2022-12-05T12:00:00Z" }, "hasRecurrence": false }, "parties": [ { "id": "GB-FTS-3842", "name": "Transport for London", "identifier": { "legalName": "Transport for London" }, "address": { "streetAddress": "14 Pier Walk", "locality": "London", "region": "UKI", "postalCode": "SE10 0ES", "countryName": "United Kingdom" }, "contactPoint": { "name": "Miss Lavinia Tidy-Jones", "telephone": "+44 1111", "email": "laviniatidyjones@tfl.gov.uk", "url": "https://procontract.due-north.com/Advert/Index?advertId=8e19dba9-7149-ed11-811a-005056b64545" }, "roles": [ "buyer", "centralPurchasingBody" ], "details": { "url": "https://tfl.gov.uk", "buyerProfile": "https://tfl.gov.uk", "classifications": [ { "scheme": "TED_CA_TYPE", "id": "BODY_PUBLIC", "description": "Body governed by public law" }, { "scheme": "COFOG", "description": "Transport" } ] } }, { "id": "GB-FTS-2264", "name": "Transport for London", "identifier": { "legalName": "Transport for London" }, "address": { "streetAddress": "5 Endeavour Square", "locality": "London", "postalCode": "E20 1JN", "countryName": "United Kingdom" }, "roles": [ "reviewBody" ] }, { "id": "GB-FTS-77046", "name": "International Management Group", "identifier": { "legalName": "International Management Group" }, "address": { "streetAddress": "Building 6, Chiswick Park, 566 Chiswick High Road", "locality": "London", "region": "UKI", "postalCode": "W4 5HR", "countryName": "United Kingdom" }, "roles": [ "supplier" ], "details": { "scale": "large" } }, { "id": "GB-FTS-6187", "name": "Transport for London", "identifier": { "legalName": "Transport for London" }, "address": { "locality": "London", "countryName": "United Kingdom" }, "roles": [ "reviewBody" ] } ], "buyer": { "id": "GB-FTS-3842", "name": "Transport for London" }, "language": "en", "awards": [ { "id": "006700-2023-1", "relatedLots": [ "1" ], "title": "TFL 96033 - TfL Brand Licensing & Development", "status": "active", "suppliers": [ { "id": "GB-FTS-77046", "name": "International Management Group" } ] } ], "contracts": [ { "id": "006700-2023-1", "awardID": "006700-2023-1", "title": "TFL 96033 - TfL Brand Licensing & Development", "status": "active", "dateSigned": "2023-02-09T00:00:00Z" } ], "bids": { "statistics": [ { "id": "5", "measure": "bids", "relatedLot": "1", "value": 3 }, { "id": "3", "measure": "lowestValidBidValue", "relatedLot": "1", "value": 7875562, "currency": "GBP" }, { "id": "4", "measure": "highestValidBidValue", "relatedLot": "1", "value": 15000000, "currency": "GBP" }, { "id": "1", "measure": "lowestValidBidValue", "value": 7875562, "currency": "GBP" }, { "id": "2", "measure": "highestValidBidValue", "value": 15000000, "currency": "GBP" } ] } }