{
    "tag": [
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    "date": "2024-03-14T16:16:10Z",
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            "scheme": "CELEX"
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        "title": "Digital Media Buying Services",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
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            "description": "Advertising and marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "University of Cumbria requires a media agency to purchase, manage and optimise our TV, Cinema, OOH and digital advertising campaigns. The successful media agency will manage our brand, student specific and course specific campaigns, covering digital, social, and related TV, Cinema and OOH. Campaign management must reflect appropriate media spend against key periods of the student recruitment cycle, including clearing and post graduate designated campaigns. University of Cumbria are looking for a partner that will deliver insight-led campaigns with creative impact and performance-driven metrics.",
        "value": {
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            "currency": "GBP"
        },
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                "title": "Digital Media Buying",
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                    "endDate": "2025-01-08T23:59:59Z"
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            },
            {
                "id": "2",
                "title": "Digital Media Buying Traditional Media",
                "description": "Digital Media buying Services",
                "contractPeriod": {
                    "durationInDays": 720
                },
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        "submissionMethod": [
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        "documents": [
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                "documentType": "economicSelectionCriteria"
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        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
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        },
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        },
        "bidOpening": {
            "date": "2022-11-18T12:00:00Z"
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        "hasRecurrence": true,
        "contractTerms": {
            "hasElectronicOrdering": true,
            "electronicInvoicingPolicy": "allowed",
            "hasElectronicPayment": true
        },
        "recurrence": {
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            "identifier": {
                "legalName": "University of Cumbria"
            },
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                "streetAddress": "Fusehill Street",
                "locality": "Carlisle",
                "region": "UKD12",
                "postalCode": "CA4 8DS",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "email": "dawn.davidson@cumbria.ac.uk",
                "url": "http://in-tendhost.co.uk/universityofcumbria"
            },
            "roles": [
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            ],
            "details": {
                "url": "http://www.cumbria.ac.uk",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
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                    },
                    {
                        "scheme": "COFOG",
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                        "description": "Education"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-172",
            "name": "European Union",
            "roles": [
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            ]
        },
        {
            "id": "GB-FTS-107913",
            "name": "Havas People Ltd",
            "identifier": {
                "legalName": "Havas People Ltd"
            },
            "address": {
                "locality": "Kent",
                "region": "UK",
                "countryName": "United Kingdom"
            },
            "roles": [
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            ],
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    ],
    "buyer": {
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        "name": "University of Cumbria"
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            "status": "active",
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                {
                    "id": "GB-FTS-107913",
                    "name": "Havas People Ltd"
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            ]
        }
    ],
    "planning": {
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    "contracts": [
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            "awardID": "008260-2024-23-06-1",
            "status": "active",
            "value": {
                "amount": 500000,
                "currency": "GBP"
            },
            "dateSigned": "2024-03-14T00:00:00Z"
        }
    ],
    "bids": {
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            },
            {
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                "measure": "smeBids",
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            },
            {
                "id": "3",
                "measure": "foreignBidsFromEU",
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            },
            {
                "id": "4",
                "measure": "foreignBidsFromNonEU",
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            },
            {
                "id": "5",
                "measure": "electronicBids",
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        ]
    }
}