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                "description": "Our existing data environments and pipelines are not fit for purpose and do not support the ETF in its understanding of customers and prevent it from gaining any valuable insights. These challenges centre around the ETF's CRM (Customer Relationship Management) being used for multiple purposes, with direct integrations but also staff using the CRM to add, update and report on data; there is no environment where the data can be properly cleansed or transformed before it used by staff. ETF have therefore appointed a partner who can supply and deliver the following: - A data environment/database(s) central repository for all ETF including as the database for all Learning Management System (LMS) data - An environment that will store, clean, and transform data in an automated manner - Functional and effective integrations to ensure that data is passed through correct systems - Be a strategic partner to ensure that the ETF has a clear data technology roadmap and can gain the full benefit of its data",
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