{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-03a311-2023-02-06T10:40:42Z",
    "date": "2023-02-06T10:40:42Z",
    "ocid": "ocds-h6vhtk-03a311",
    "initiationType": "tender",
    "tender": {
        "id": "PST 22-161",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Provision of Media Buying",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "Provision of Online and Offline Media Advertising",
        "value": {
            "amount": 6000000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "description": "The University of Central Lancashire (UCLan) is looking to appoint an experienced and sector-leading Media Buying Agency to manage and support the advertising and audience buying requirements for our wide and varied marketing activities. The requirement is driven by a need and opportunity to raise our profile from among the mass of 'modern' universities located across the UK and improve our awareness amongst our wide and varied target audiences. The core focus of UCLan's media buying is to drive the recruitment of students across our course portfolio. However, media buying will also be required for other areas of University from time to time including to enhance the reputation of the University and the various services it offers. To meet the University's regional, national and international media planning and buying remit our supplier will need to provide wide-ranging expert media consultancy services and must be able to demonstrate knowledge and expertise in new and emerging digital channels as well as offline advertising.",
                "contractPeriod": {
                    "durationInDays": 1800
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "contract will be up for renewal at the end of the term of the contract"
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": true,
                "options": {
                    "description": "The contract will be for an initial two years with an option to extend for 3 x 12 months"
                },
                "status": "active"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "UKD"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "submissionMethod": [
            "electronicSubmission",
            "written"
        ],
        "submissionMethodDetails": "https://esourcing.uclan.ac.uk",
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "coveredBy": [
            "GPA"
        ],
        "tenderPeriod": {
            "endDate": "2023-03-08T12:00:00Z"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ],
            "bidValidityPeriod": {
                "durationInDays": 180
            }
        },
        "awardPeriod": {
            "startDate": "2023-03-08T13:00:00Z"
        },
        "bidOpening": {
            "date": "2023-03-08T13:00:00Z"
        },
        "hasRecurrence": true,
        "recurrence": {
            "description": "February 2028"
        }
    },
    "parties": [
        {
            "id": "GB-FTS-3620",
            "name": "The University of Central Lancashire",
            "identifier": {
                "legalName": "The University of Central Lancashire"
            },
            "address": {
                "locality": "Preston",
                "region": "UKD",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "email": "nismail4@uclan.ac.uk",
                "url": "https://esourcing.uclan.ac.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.uclan.ac.uk",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "BODY_PUBLIC",
                        "description": "Body governed by public law"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "09",
                        "description": "Education"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-9866",
            "name": "University of Central Lancashire",
            "identifier": {
                "legalName": "University of Central Lancashire"
            },
            "address": {
                "locality": "Preston",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "id": "GB-FTS-3620",
        "name": "The University of Central Lancashire"
    },
    "language": "en"
}