{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-03a700-2023-02-20T16:41:57Z",
    "date": "2023-02-20T16:41:57Z",
    "ocid": "ocds-h6vhtk-03a700",
    "description": "NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=129293. (WA Ref:129293) The buyer considers that this contract is suitable for consortia.",
    "initiationType": "tender",
    "tender": {
        "id": "ocds-h6vhtk-03a700",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Integrated Agency Services",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79341000",
            "description": "Advertising services"
        },
        "mainProcurementCategory": "services",
        "description": "HCC is seeking a supplier for the provision of integrated agency services in connection with PGI Welsh Lamb, PGI Welsh Beef and Pork from Wales campaigns",
        "value": {
            "amount": 1600000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "description": "HCC is seeking a supplier for an initial 1 year term with the potential for extension of a period of up to 24 months. The indicative annual budget is GBP530,000. HCC requires tenderers who can prepare and deliver high impact and cost effective multi-channel integrated campaign for the UK market. The successful tenderer will be required to devise and deliver brand marketing campaigns based upon evidence-based insight and analysis which will deliver HCC's marketing objectives (which are set out in Appendix 3 of this ITT), for Welsh Lamb, Welsh Beef and pork from Wales. Successful tenderers will be required to use the most appropriate channels to achieve our objectives. They are also asked to make use of existing Creative Assets to maximise value for money and return on investment where possible. This includes TV & digital adverts, social assets, film and photography. A folder of creative asset examples is provided for reference from the procurement section of the website (https://meatpromotion.wales/en/about/corporate-information/procurement/new-opportunities) where details of this ITT are held.",
                "contractPeriod": {
                    "durationInDays": 360
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "HCC shall be entitled to extend the term of this Agreement for up to one (1) period of up to twenty four (24) months, such period to commence on 1st April 2024"
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": false,
                "status": "active"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "UKL1"
                    }
                ],
                "deliveryLocation": {
                    "description": "UK, but contracting authority based in UKL1"
                },
                "relatedLot": "1"
            }
        ],
        "submissionMethod": [
            "written"
        ],
        "submissionMethodDetails": "Hybu Cig Cymru-Meat Promotion Wales, Aberystwyth, United Kingdom. NUTS code: UKL1. requests@hybucig.cymru, https://meatpromotion.wales/en/about/corporate-information/procurement/new-opportunities",
        "documents": [
            {
                "id": "economic",
                "documentType": "economicSelectionCriteria"
            },
            {
                "id": "technical",
                "documentType": "technicalSelectionCriteria"
            }
        ],
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "coveredBy": [
            "GPA"
        ],
        "tenderPeriod": {
            "endDate": "2023-03-24T12:00:00Z"
        },
        "submissionTerms": {
            "languages": [
                "en",
                "cy"
            ],
            "bidValidityPeriod": {
                "durationInDays": 180
            }
        },
        "awardPeriod": {
            "startDate": "2023-03-24T12:00:00Z"
        },
        "bidOpening": {
            "date": "2023-03-24T12:00:00Z",
            "address": {
                "streetAddress": "Aberystwyth"
            },
            "description": "Head Of Finance and Corporate Governance will open responses. They have no part in the evaluation of the tenders"
        },
        "hasRecurrence": false,
        "contractTerms": {
            "hasElectronicOrdering": true,
            "electronicInvoicingPolicy": "allowed",
            "hasElectronicPayment": true
        }
    },
    "parties": [
        {
            "id": "GB-FTS-2497",
            "name": "Hybu Cig Cymru-Meat Promotion Wales",
            "identifier": {
                "legalName": "Hybu Cig Cymru-Meat Promotion Wales"
            },
            "address": {
                "streetAddress": "Ty Rheidol, Parc Merlin",
                "locality": "Aberystwyth",
                "region": "UKL1",
                "postalCode": "SY23 3FF",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Bryan Regan",
                "telephone": "+44 1970625050",
                "email": "bregan@hybucig.cymru",
                "url": "https://meatpromotion.wales/en/about/corporate-information/procurement/new-opportunities"
            },
            "roles": [
                "buyer",
                "centralPurchasingBody"
            ],
            "details": {
                "url": "https://www.hybucig.cymru",
                "buyerProfile": "https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA24146",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "MINISTRY",
                        "description": "Ministry or any other national or federal authority, including their regional or local subdivisions"
                    },
                    {
                        "scheme": "COFOG",
                        "description": "Development and Promotion Of Welsh red meat"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-111",
            "name": "High Court",
            "identifier": {
                "legalName": "High Court"
            },
            "address": {
                "streetAddress": "Royal Courts of Justice, The Strand",
                "locality": "London",
                "postalCode": "WC2A 2LL",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 2079477501"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "id": "GB-FTS-2497",
        "name": "Hybu Cig Cymru-Meat Promotion Wales"
    },
    "language": "en"
}