{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-03b4d9-2023-09-12T12:00:15+01:00",
    "date": "2023-09-12T12:00:15+01:00",
    "ocid": "ocds-h6vhtk-03b4d9",
    "initiationType": "tender",
    "tender": {
        "id": "NTL/PT/0053",
        "legalBasis": {
            "id": "32014L0025",
            "scheme": "CELEX"
        },
        "title": "Digital Marketing Services - Paid Social Media Advertising",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "Northern Trains Limited (Northern) are looking for an Agency partner to provide Paid Social Media Advertising services to raise awareness of Northern and drive traffic to the Northern website: https://www.northernrailway.co.uk/ and the Northern app.Northern are a rail company who encourage Leisure and Commuter customers to \"Go Do Their Thing\" across the North of England.In a typical year, Northern operates a mix of brand-led, seasonal, and tactical campaigns, utilising the sophisticated pricing, targeting and customer persona data at its disposal.Northern is the largest rail company in the North of England, carrying 1 million passengers daily to over 540 destinations. With a fleet of new and refurbished trains, a pipeline of innovations across the entire customer journey and recent gains in brand measures, Northern has fertile ground for growth and a compelling story to tell.We strive to be outstanding in everything we do. We want to work with people who are committed to delivering",
        "value": {
            "amount": 1200000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "description": "Northern Trains Limited (Northern) are looking for an Agency partner to provide Paid Social Media Advertising services to raise awareness of Northern and drive traffic to the Northern website: https://www.northernrailway.co.uk/ and the Northern app.Northern are a rail company who encourage Leisure and Commuter customers to \"Go Do Their Thing\" across the North of England.In a typical year, Northern operates a mix of brand-led, seasonal, and tactical campaigns, utilising the sophisticated pricing, targeting and customer persona data at its disposal.Northern is the largest rail company in the North of England, carrying 1 million passengers daily to over 540 destinations. With a fleet of new and refurbished trains, a pipeline of innovations across the entire customer journey and recent gains in brand measures, Northern has fertile ground for growth and a compelling story to tell.We strive to be outstanding in everything we do. We want to work with people who are committed to delivering the highest possible level of performance in everything that they do. We want to work with a partner who is open to ideas, to collaboration, to challenges and to new ways of thinking. In addition to asking all those things of us.",
                "contractPeriod": {
                    "durationInDays": 720
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "Refer to tender documentation."
                },
                "secondStage": {
                    "maximumCandidates": 3
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": false,
                "status": "cancelled"
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UK"
                    },
                    {
                        "region": "UK"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "participationFees": [
            {
                "id": "1",
                "type": [
                    "document"
                ]
            }
        ],
        "submissionMethod": [
            "electronicSubmission",
            "written"
        ],
        "submissionMethodDetails": "https://in-tendhost.co.uk/northernrailway/aspx/Home",
        "documents": [
            {
                "id": "economic",
                "documentType": "economicSelectionCriteria"
            },
            {
                "id": "technical",
                "documentType": "technicalSelectionCriteria"
            }
        ],
        "otherRequirements": {
            "reductionCriteria": "Please see Tender documents."
        },
        "submissionTerms": {
            "depositsGuarantees": "NA",
            "languages": [
                "en"
            ]
        },
        "contractTerms": {
            "financialTerms": "Refer to tender documentation.",
            "hasElectronicOrdering": true,
            "electronicInvoicingPolicy": "allowed",
            "hasElectronicPayment": true
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Negotiated procedure with prior call for competition",
        "secondStage": {
            "successiveReduction": true
        },
        "tenderPeriod": {
            "endDate": "2023-04-24T12:00:00+01:00"
        },
        "hasRecurrence": true,
        "coveredBy": [
            "GPA"
        ]
    },
    "parties": [
        {
            "id": "GB-FTS-61215",
            "name": "Northern Trains Limited",
            "identifier": {
                "legalName": "Northern Trains Limited"
            },
            "address": {
                "streetAddress": "George Stephenson House, Toft Green",
                "locality": "York",
                "region": "UK",
                "postalCode": "YO1 6JT",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Steve Bolton",
                "email": "steve.bolton@northernrailway.co.uk",
                "url": "https://in-tendhost.co.uk/northernrailway/aspx/Home"
            },
            "roles": [
                "buyer",
                "reviewBody"
            ],
            "details": {
                "url": "http://www.northernrailway.co.uk",
                "buyerProfile": "http://www.northernrailway.co.uk",
                "classifications": [
                    {
                        "scheme": "TED_CE_ACTIVITY",
                        "id": "RAILWAY_SERVICES",
                        "description": "Railway services"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-92346",
            "name": "CreativeRace Ltd",
            "identifier": {
                "legalName": "CreativeRace Ltd",
                "id": "01371077"
            },
            "address": {
                "streetAddress": "No1Leeds, 26 Whitehall",
                "locality": "Leeds",
                "region": "UK",
                "postalCode": "LS12 1BE",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme"
            }
        },
        {
            "id": "GB-FTS-61216",
            "name": "Northern Trains Limited",
            "identifier": {
                "legalName": "Northern Trains Limited"
            },
            "address": {
                "streetAddress": "George Stephenson House",
                "locality": "York",
                "postalCode": "YO1 6JT",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewContactPoint"
            ]
        }
    ],
    "buyer": {
        "id": "GB-FTS-61215",
        "name": "Northern Trains Limited"
    },
    "language": "en",
    "awards": [
        {
            "id": "026929-2023-NTL/PT/0053-1",
            "relatedLots": [
                "1"
            ],
            "title": "Digital Marketing - Paid Social",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-92346",
                    "name": "CreativeRace Ltd"
                }
            ]
        }
    ],
    "contracts": [
        {
            "id": "026929-2023-NTL/PT/0053-1",
            "awardID": "026929-2023-NTL/PT/0053-1",
            "title": "Digital Marketing - Paid Social",
            "status": "active",
            "dateSigned": "2023-09-04T00:00:00+01:00"
        }
    ]
}