{
    "tag": [
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    "id": "ocds-h6vhtk-03b53c-2023-03-22T16:30:52Z",
    "date": "2023-03-22T16:30:52Z",
    "ocid": "ocds-h6vhtk-03b53c",
    "initiationType": "tender",
    "tender": {
        "id": "RFX ERFX1000078",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "University of East London Design Tender for Rooster 1- Campaign and Creative",
        "status": "planned",
        "classification": {
            "scheme": "CPV",
            "id": "72000000",
            "description": "IT services: consulting, software development, Internet and support"
        },
        "mainProcurementCategory": "services",
        "description": "The University is looking to recruit one or more (a maximum of three) creative and brand agencies to provide campaign concept development services and to support the ongoing development and enhancement of the University's brand through creative outputs. Agencies provide all the following services: 1. Creative concept development and delivery of design assets for omnichannel marketing campaigns - both physical and digital. 2. Creative concepts for flagship pieces of content to support recruitment (digital and physical) - e.g. interactive digital tools, public art/installations, creative mailouts, AR etc. 3. Development of creative concepts through graphic design and, where necessary, delivery of asset outputs. 4. Support on creative brand strategy, positioning and creative copywriting (e.g. ad copy, video scripts).",
        "value": {
            "amount": 110000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "description": "The University is looking to recruit one or more (a maximum of three) creative and brand agencies to provide campaign concept development services and to support the ongoing development and enhancement of the University's brand through creative outputs. Agencies provide all the following services: 1. Creative concept development and delivery of design assets for omnichannel marketing campaigns - both physical and digital. 2. Creative concepts for flagship pieces of content to support recruitment (digital and physical) - e.g. interactive digital tools, public art/installations, creative mailouts, AR etc. 3. Development of creative concepts through graphic design and, where necessary, delivery of asset outputs. 4. Support on creative brand strategy, positioning and creative copywriting (e.g. ad copy, video scripts).",
                "value": {
                    "amount": 110000,
                    "currency": "GBP"
                },
                "status": "planned"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "UK"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "communication": {
            "futureNoticeDate": "2023-03-22T00:00:00Z"
        },
        "coveredBy": [
            "GPA"
        ]
    },
    "parties": [
        {
            "id": "GB-FTS-78164",
            "name": "The University of East London",
            "identifier": {
                "legalName": "The University of East London"
            },
            "address": {
                "streetAddress": "University Way, London E16 2RD",
                "locality": "London",
                "region": "UK",
                "postalCode": "E16 2RD",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Adrienn Czigany",
                "email": "a.czigany@uel.ac.uk",
                "url": "https://supplierlive.proactisp2p.com/Account/Login"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.uel.ac.uk",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "description": "Higher Eduaction"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "09",
                        "description": "Education"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-FTS-78164",
        "name": "The University of East London"
    },
    "language": "en"
}