{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-03b827-2023-12-01T15:56:14Z",
    "date": "2023-12-01T15:56:14Z",
    "ocid": "ocds-h6vhtk-03b827",
    "initiationType": "tender",
    "tender": {
        "id": "P/REF EH 00001945",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Media Buying and Channel Strategy Planning Service 2024 - 2027",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79341000",
            "description": "Advertising services"
        },
        "mainProcurementCategory": "services",
        "description": "English Heritage is looking to procure a media buying and channel planning to provide expertise and direct support in the channel planning and buying of media to help achieve 6.5m total visitors from 2024 with an increase annually;The appointed agency will need to provide the following services:1. Channel neutral, through the line, marketing channel strategy planning and media buying for English Heritage sites and events at local, regional and national level.2. Optimisation, Evaluation and reporting 3. Account management",
        "value": {
            "amount": 13125000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "description": "English Heritage is looking to procure a media buying and channel planning to provide expertise and direct support in the channel planning and buying of media to help achieve 6.5m total visitors from 2024 with an increase annually;The appointed agency will need to provide the following services:1. Channel neutral, through the line, marketing channel strategy planning and media buying for English Heritage sites and events at local, regional and national level.2. Optimisation, Evaluation and reporting 3. Account management",
                "contractPeriod": {
                    "startDate": "2024-04-01T00:00:00+01:00",
                    "endDate": "2029-03-31T23:59:59+01:00"
                },
                "hasRenewal": false,
                "secondStage": {
                    "minimumCandidates": 5,
                    "maximumCandidates": 5
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": false,
                "status": "cancelled",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Quality",
                            "type": "quality",
                            "description": "65"
                        },
                        {
                            "type": "price",
                            "description": "35"
                        }
                    ]
                }
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKG"
                    },
                    {
                        "region": "UKH"
                    },
                    {
                        "region": "UKJ"
                    },
                    {
                        "region": "UKD"
                    },
                    {
                        "region": "UKC"
                    },
                    {
                        "region": "UKK"
                    },
                    {
                        "region": "UKF"
                    },
                    {
                        "region": "UKG"
                    },
                    {
                        "region": "UKH"
                    },
                    {
                        "region": "UKF"
                    },
                    {
                        "region": "UKJ"
                    },
                    {
                        "region": "UKC"
                    },
                    {
                        "region": "UKK"
                    },
                    {
                        "region": "UKD"
                    }
                ],
                "relatedLot": "1",
                "deliveryLocation": {
                    "description": "On behalf of English Heritage at local, regional and national level."
                }
            }
        ],
        "submissionMethod": [
            "electronicSubmission",
            "written"
        ],
        "submissionMethodDetails": "https://in-tendhost.co.uk/english-heritage/aspx/Home",
        "documents": [
            {
                "id": "economic",
                "documentType": "economicSelectionCriteria"
            },
            {
                "id": "technical",
                "documentType": "technicalSelectionCriteria"
            }
        ],
        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure",
        "tenderPeriod": {
            "endDate": "2023-05-02T17:00:00+01:00"
        },
        "secondStage": {
            "invitationDate": "2023-05-09T00:00:00+01:00"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ]
        },
        "hasRecurrence": false
    },
    "parties": [
        {
            "id": "GB-FTS-79251",
            "name": "English Heritage",
            "identifier": {
                "legalName": "English Heritage"
            },
            "address": {
                "streetAddress": "The Engine House, Firefly Avenue",
                "locality": "Swindon",
                "region": "UKK14",
                "postalCode": "SN2 2EH",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "email": "Jessie.Askey@english-heritage.org.uk",
                "url": "https://in-tendhost.co.uk/english-heritage/aspx/Home",
                "name": "Jessie Askey"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://in-tendhost.co.uk/english-heritage/aspx/Home",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "BODY_PUBLIC",
                        "description": "Body governed by public law"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "08",
                        "description": "Recreation, culture and religion"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-9720",
            "name": "English Heritage",
            "identifier": {
                "legalName": "English Heritage"
            },
            "address": {
                "locality": "Swindon",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        },
        {
            "id": "GB-FTS-99850",
            "name": "McCann Erickson Central Ltd (UM Birmingham)",
            "identifier": {
                "legalName": "McCann Erickson Central Ltd (UM Birmingham)"
            },
            "address": {
                "locality": "Birmingham",
                "region": "UKG",
                "postalCode": "B90 4WE",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large"
            }
        }
    ],
    "buyer": {
        "id": "GB-FTS-79251",
        "name": "English Heritage"
    },
    "language": "en",
    "description": "Please note the awarded value includes value of media spend - in addition to service provision - across the maximum contract duration for this agreement.",
    "awards": [
        {
            "id": "035544-2023-PREFEH00001945-1",
            "relatedLots": [
                "1"
            ],
            "title": "Media Buying and Channel Planning Strategy Service",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-99850",
                    "name": "McCann Erickson Central Ltd (UM Birmingham)"
                }
            ]
        }
    ],
    "contracts": [
        {
            "id": "035544-2023-PREFEH00001945-1",
            "awardID": "035544-2023-PREFEH00001945-1",
            "title": "Media Buying and Channel Planning Strategy Service",
            "status": "active",
            "value": {
                "amount": 13000000,
                "currency": "GBP"
            },
            "dateSigned": "2023-12-01T00:00:00Z"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "1",
                "value": 4
            },
            {
                "id": "2",
                "measure": "smeBids",
                "relatedLot": "1",
                "value": 0
            },
            {
                "id": "3",
                "measure": "foreignBidsFromEU",
                "relatedLot": "1",
                "value": 0
            },
            {
                "id": "4",
                "measure": "foreignBidsFromNonEU",
                "relatedLot": "1",
                "value": 4
            },
            {
                "id": "5",
                "measure": "electronicBids",
                "relatedLot": "1",
                "value": 4
            }
        ]
    }
}