{ "tag": [ "compiled" ], "id": "ocds-h6vhtk-041d6b-2024-02-20T08:42:42Z", "date": "2024-02-20T08:42:42Z", "ocid": "ocds-h6vhtk-041d6b", "description": "Contract price includes agency fees and pass-through costs of paid media. (SC Ref:756009)", "initiationType": "tender", "tender": { "id": "MER-ENU-2324-PRF507", "legalBasis": { "id": "32014L0024", "scheme": "CELEX" }, "title": "Media Buying Agency", "status": "complete", "classification": { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" }, "mainProcurementCategory": "services", "description": "Edinburgh Napier University (ENU) is looking to appoint an experienced and sector-leading Media Strategy and Buying Agency to manage and support the advertising and targeting requirements for our wide and varied marketing activities.", "value": { "amount": 3000000, "currency": "GBP" }, "lots": [ { "id": "1", "description": "The University is looking to develop a long-term partnership with an agency to help support the following initiatives: 1. Manage and support advertising efforts for all brand and student recruitment campaigns throughout the year, including tentpole campaigns, and always-on activities such as paid search. 2. Manage and support additional campaigns as needed, to aid with recruitment and CPD objectives. 3. Provide specialist expertise on a range of digital channels and best practice, for example how to navigate advertising with the waning prevalence of cookies. Additional information: Contract value reflects the successful bidder's fees plus the paid-for media.", "awardCriteria": { "criteria": [ { "name": "(Technical) Relevant Experience", "type": "quality", "description": "10%" }, { "name": "(Technical) Skill Set", "type": "quality", "description": "10%" }, { "name": "(Strategy) Methodology", "type": "quality", "description": "10%" }, { "name": "(Strategy) Ability to Achieve Objectives", "type": "quality", "description": "10%" }, { "name": "(Strategy) Creativity and Innovation", "type": "quality", "description": "10%" }, { "name": "(Audience) Audience Focus", "type": "quality", "description": "10%" }, { "name": "(Implementation) Channel Outline", "type": "quality", "description": "10%" }, { "name": "(Pitch) Team Chemistry", "type": "quality", "description": "20%" }, { "name": "(Evaluation) Reporting and Measurement", "type": "quality", "description": "7%" }, { "type": "price", "description": "3%" } ] }, "value": { "amount": 3000000, "currency": "GBP" }, "contractPeriod": { "durationInDays": 1080 }, "hasRenewal": true, "renewal": { "description": "Two further contract extensions each of 1 year may be activated at the University's sole discretion." }, "submissionTerms": { "variantPolicy": "allowed" }, "hasOptions": true, "status": "cancelled", "options": { "description": "The Contract will commence on the 4th of March 2024 for a period of 3 years and expire on the 3rd of March 2027. As provided for in the Invitation to Tender, Edinburgh Napier University reserves the right to extend the Contract for a further 2 years in 1-year increments subject to satisfactory performance and continued University requirements. These shall be activated at the University's sole discretion." } } ], "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "79341400", "description": "Advertising campaign services" } ], "deliveryAddresses": [ { "region": "UKM75" }, { "region": "UKM75" } ], "deliveryLocation": { "description": "Edinburgh Napier University campuses at Sighthill (postcode EH11 4BN); Merchiston (EH10 5DT); and Craiglockhart (EH14 1DJ)." }, "relatedLot": "1" } ], "submissionMethod": [ "electronicSubmission" ], "submissionMethodDetails": "https://www.publictendersscotland.publiccontractsscotland.gov.uk/", "selectionCriteria": { "criteria": [ { "type": "economic", "description": "Minimum yearly turnover. - Bidders will be required to state the value(s) for the following financial ratio(s): Acid Test Ratio Net Current Assets - It is a requirement of this contract that bidders hold, or can commit to obtain prior to the commencement of any subsequently awarded contract, the types and levels of insurance indicated.", "minimum": "Bidders will be required to have a minimum yearly \"specific\" turnover of 1000000 GBP for the last 3 years in the business area covered by the contract. - The acceptable range for each financial ratio is: Acid Test Ratio: a minimum of 1.0. The ratio will be calculated as follows: liquid assets (cash and cash equivalents + marketable securities + accounts receivable) divided by current liabilities. Net Current Assets: greater than zero. The ratio will be calculated as follows: current assets divided by current liabilities. - Insurances: bidders must hold, or can commit to obtain prior to the commencement of any subsequently awarded contract, the types and levels of insurance indicated below: Employer's (Compulsory) Liability Insurance = 5000000 GBP; Public Liability Insurance = 1000000 GBP; Professional Risk Indemnity Insurance = 1000000 GBP.", "appliesTo": [ "supplier" ] }, { "type": "technical", "description": "As detailed in the Single Procurement Document Questions 4C.1.2 to 4C.12.2, bidders must demonstrate their technical and professional ability to provide the services the subject of this contract.", "minimum": "Bidders should provide the names and curriculum vitae for each member of the proposed team who will deliver the subject services. - Bidders will be required to confirm their average annual manpower for the last three years.", "appliesTo": [ "supplier" ] } ] }, "otherRequirements": { "requiresStaffNamesAndQualifications": true }, "procurementMethod": "open", "procurementMethodDetails": "Open procedure", "coveredBy": [ "GPA" ], "tenderPeriod": { "endDate": "2024-01-08T12:00:00Z" }, "submissionTerms": { "languages": [ "en" ], "bidValidityPeriod": { "durationInDays": 90 } }, "awardPeriod": { "startDate": "2024-01-08T13:00:00Z" }, "bidOpening": { "date": "2024-01-08T13:00:00Z" }, "hasRecurrence": false, "contractTerms": { "hasElectronicOrdering": true, "electronicInvoicingPolicy": "allowed", "hasElectronicPayment": true } }, "parties": [ { "id": "GB-FTS-99421", "name": "Edinburgh Napier University", "identifier": { "legalName": "Edinburgh Napier University", "id": "SC018373" }, "address": { "streetAddress": "Sighthill Campus", "locality": "EDINBURGH", "region": "UKM75", "postalCode": "EH11 4BN", "countryName": "United Kingdom" }, "contactPoint": { "name": "Tony Newjem", "telephone": "+44 1314555326", "email": "T.Newjem@napier.ac.uk", "url": "https://www.publictendersscotland.publiccontractsscotland.gov.uk/" }, "roles": [ "buyer" ], "details": { "url": "http://www.napier.ac.uk", "buyerProfile": "https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00340", "classifications": [ { "scheme": "TED_CA_TYPE", "id": "BODY_PUBLIC", "description": "Body governed by public law" }, { "scheme": "COFOG", "id": "09", "description": "Education" } ] } }, { "id": "GB-FTS-52662", "name": "Edinburgh Sheriff Court and Justice of the Peace Court", "identifier": { "legalName": "Edinburgh Sheriff Court and Justice of the Peace Court" }, "address": { "streetAddress": "Sheriff Court House, 27 Chambers Street", "locality": "EDINBURGH", "postalCode": "EH1 1LB", "countryName": "United Kingdom" }, "contactPoint": { "telephone": "+44 1312252525", "email": "edinburgh@scotcourts.gov.uk" }, "roles": [ "reviewBody", "mediationBody" ], "details": { "url": "https://www.scotcourts.gov.uk/the-courts/court-locations/edinburgh-sheriff-court-and-justice-of-the-peace-court" } }, { "id": "GB-FTS-105488", "name": "Hybrid Media", "identifier": { "legalName": "Hybrid Media" }, "address": { "streetAddress": "46-48 Queen Charlotte Street, 46-48 Queen Charlotte Street", "locality": "Bristol", "region": "UKK11", "postalCode": "BS14HX", "countryName": "United Kingdom" }, "contactPoint": { "telephone": "+44 1172443750", "email": "bids@hybrid.co" }, "roles": [ "supplier" ], "details": { "scale": "sme" } } ], "buyer": { "id": "GB-FTS-99421", "name": "Edinburgh Napier University" }, "links": [ { "rel": "canonical", "href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000750582" } ], "language": "en", "awards": [ { "id": "005457-2024-MER-ENU-2324-PRF507-1", "relatedLots": [ "1" ], "status": "active", "suppliers": [ { "id": "GB-FTS-105488", "name": "Hybrid Media" } ] } ], "contracts": [ { "id": "005457-2024-MER-ENU-2324-PRF507-1", "awardID": "005457-2024-MER-ENU-2324-PRF507-1", "status": "active", "value": { "amount": 3314200, "currency": "GBP" }, "dateSigned": "2024-01-23T00:00:00Z" } ], "bids": { "statistics": [ { "id": "1", "measure": "bids", "relatedLot": "1", "value": 8 }, { "id": "2", "measure": "smeBids", "relatedLot": "1", "value": 7 }, { "id": "3", "measure": "foreignBidsFromEU", "relatedLot": "1", "value": 0 }, { "id": "4", "measure": "foreignBidsFromNonEU", "relatedLot": "1", "value": 0 }, { "id": "5", "measure": "electronicBids", "relatedLot": "1", "value": 8 } ] } }