{ "tag": [ "compiled" ], "id": "ocds-h6vhtk-046e92-2024-12-03T16:05:04Z", "date": "2024-12-03T16:05:04Z", "ocid": "ocds-h6vhtk-046e92", "description": "The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. 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Channels include, but are not limited to, Google Search, Meta, TikTok, GDN, YouTube and Snapchat) *Campaign Management: Oversee the execution of campaigns. *Performance Tracking and Reporting: Provide detailed analytics and reports on campaign performance, including metrics such as impressions, engagement, conversion rates, and ROI, with access to live dashboards for real-time monitoring. *Budget Management: Efficiently allocate and manage the university's media budget, ensuring cost-effectiveness and optimal resource utilisation. *Media Strategy Optimisation: Continuously assess and refine media strategies based on performance data and market trends to improve future campaign outcomes. *Innovative Solutions: Stay updated with the latest media trends and technologies to offer innovative advertising solutions that can enhance the university's visibility and engagement. 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