{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-048627-2024-07-31T09:09:18+01:00",
    "date": "2024-07-31T09:09:18+01:00",
    "ocid": "ocds-h6vhtk-048627",
    "initiationType": "tender",
    "tender": {
        "id": "ocds-h6vhtk-048627",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "MCA Marketing & Communications Framework",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "Marketing and communications framework contract",
        "value": {
            "amount": 4000000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "description": "The Combined Authority is aiming to procure a number of suppliers to undertake services generally expected from Communications and Consultation Agencies to support public consultations and engagements across a range of sectors, particularly infrastructure and the environment. <br/>This framework contract will provide the freedom to award work without the need to re-advertise and re-apply the selection and award criteria for each project. <br/><br/> <br/>The Call-off contract will be set up to cover the following specialisms/lots: <br/><br/> <br/><br/>Lot 1: Design Agencies <br/><br/>Design agencies can cover the following designs: <br/><br/>Print <br/><br/>Product <br/><br/>Digital <br/><br/>Branding <br/><br/>Graphic <br/><br/>Logo <br/><br/>Brochure <br/><br/>Website <br/><br/>Lot 2: Marketing Campaigns <br/><br/>Identify valuable marketing strategies <br/><br/>Execute and manage marketing campaigns <br/><br/>Monitor marketing efforts and use data to improve campaign results <br/><br/>Lot 3: Media, Planning and Buying <br/><br/>The process of selecting the optimal combination of media outlets for advertising a particular marketing message. It involves researching, identifying, analysing, comparing, planning, and working around a brand's budget <br/><br/>Procuring media space and time to run adverts. <br/><br/>Monitoring advertising performance and adjusting the strategy as needed to optimize advertising campaign performance <br/><br/> <br/><br/>Lot 4: Consultation, Communications, Engagement <br/><br/>-Consultation is a process of dialogue that leads to a decision where the views of a community should be considered. This can take the form of public meetings, surveys or questionnaires, seminars and workshops, focus groups and user panels. <br/><br/> <br/><br/>Lot 5: PR <br/><br/>Public Relations and Media management is the process of identifying media opportunities, briefing journalists, drafting news releases and managing media interviews. <br/><br/>Lot 6: Event Management <br/><br/>Event management is the process of managing specific external or internal events, organising venues, sourcing speakers, managing creation of assets for the event and running the day. <br/><br/>Lot 7: Photography <br/><br/>Photographic work and other related activities for promotional material etc",
                "value": {
                    "amount": 4000000,
                    "currency": "GBP"
                },
                "contractPeriod": {
                    "durationInDays": 1440
                },
                "hasRenewal": false,
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": false,
                "status": "active"
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341100",
                        "description": "Advertising consultancy services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "73110000",
                        "description": "Research services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UK"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "submissionMethod": [
            "written"
        ],
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "techniques": {
            "hasFrameworkAgreement": true,
            "frameworkAgreement": {
                "maximumParticipants": 42,
                "periodRationale": "Framework"
            }
        },
        "coveredBy": [
            "GPA"
        ],
        "tenderPeriod": {
            "endDate": "2024-08-01T12:00:00+01:00"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ],
            "bidValidityPeriod": {
                "endDate": "2024-08-31T23:59:59+01:00"
            }
        },
        "awardPeriod": {
            "startDate": "2024-08-01T12:00:00+01:00"
        },
        "bidOpening": {
            "date": "2024-08-01T12:00:00+01:00"
        },
        "hasRecurrence": false
    },
    "parties": [
        {
            "id": "GB-FTS-120039",
            "name": "The West of England Combined Authority",
            "identifier": {
                "legalName": "The West of England Combined Authority"
            },
            "address": {
                "streetAddress": "70 Redcliff Street",
                "locality": "Bristol",
                "region": "UK",
                "postalCode": "BS1 6AL",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Samantha Lee",
                "email": "samantha.lee@westofengland-ca.gov.uk",
                "url": "https://weca-atamis.my.site.com/s/Welcome"
            },
            "roles": [
                "buyer",
                "reviewBody",
                "mediationBody",
                "reviewContactPoint"
            ],
            "details": {
                "url": "https://www.westofengland-ca.gov.uk/about-us/contact-us/",
                "buyerProfile": "https://www.westofengland-ca.gov.uk/about-us/contact-us/",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "REGIONAL_AUTHORITY",
                        "description": "Regional or local authority"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "01",
                        "description": "General public services"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-FTS-120039",
        "name": "The West of England Combined Authority"
    },
    "language": "en"
}