{
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"id": "ocds-h6vhtk-04b487-2025-03-04T09:36:30Z",
"date": "2025-03-04T09:36:30Z",
"ocid": "ocds-h6vhtk-04b487",
"initiationType": "tender",
"tender": {
"id": "ocds-h6vhtk-04b487",
"legalBasis": {
"id": "32014L0024",
"scheme": "CELEX"
},
"title": "PR and Event agency in the food sector (Paris region)",
"status": "complete",
"classification": {
"scheme": "CPV",
"id": "79416000",
"description": "Public relations services"
},
"mainProcurementCategory": "services",
"description": "AHDB require a new contract with a PR and Event agency, focusing on the food sector in the Paris region.
The agency will be responsible for assisting AHDB in the organisation of 3 main events:
* Top Pros (for Head butchers)
* Vintage beef/lamb events
* Escoffier for Chefs and Colmar Frais for food service
* Also support for some smaller events will be required on top of the above three categories
The agency will need to provide AHDB with communication opportunities with major trade magazines and newspapers, plus helping with the drafting of articles and creating advertisements.",
"value": {
"amount": 733333,
"currency": "GBP"
},
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{
"id": "1",
"description": "AHDB require a new contract with a PR and Event agency, focusing on the food sector in the Paris region.
The agency will be responsible for assisting AHDB in the organisation of 3 main events:
* Top Pros (for Head butchers)
* Vintage beef/lamb events
* Escoffier for Chefs and Colmar Frais for food service
* Also support for some smaller events will be required on top of the above three categories
The agency will need to provide AHDB with communication opportunities with major trade magazines and newspapers, plus helping with the drafting of articles and creating advertisements.
The objective for this tender is to communicate on the assets of British beef and lamb, with the ability to target all protagonists of the meat sector in France, this includes the likes of:
* Head butchers
* Wholesalers
* Buyers
* Chefs
* Food service
This will be achieved through a comprehensive strategy, using a mix of publications, events and influence.",
"awardCriteria": {
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"value": {
"amount": 7333333,
"currency": "GBP"
},
"contractPeriod": {
"startDate": "2025-04-01T00:00:00+01:00",
"endDate": "2029-03-31T23:59:59+01:00"
},
"hasRenewal": true,
"renewal": {
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"status": "cancelled"
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"region": "UK"
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{
"region": "UK"
}
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"deliveryLocation": {
"description": "France"
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"submissionMethod": [
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"selectionCriteria": {
"criteria": [
{
"type": "suitability",
"description": "As per details in specification and award criteria",
"appliesTo": [
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},
{
"type": "technical",
"description": "As per details in specification and award criteria",
"appliesTo": [
"supplier"
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},
"contractTerms": {
"performanceTerms": "As per details in specification and award criteria"
},
"procurementMethod": "open",
"procurementMethodDetails": "Open procedure",
"coveredBy": [
"GPA"
],
"tenderPeriod": {
"endDate": "2025-01-10T12:00:00Z"
},
"submissionTerms": {
"languages": [
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"bidValidityPeriod": {
"durationInDays": 180
}
},
"awardPeriod": {
"startDate": "2025-01-10T13:00:00Z"
},
"bidOpening": {
"date": "2025-01-10T13:00:00Z",
"address": {
"streetAddress": "AHDB HQ"
},
"description": "Procurement Managers"
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"hasRecurrence": true,
"recurrence": {
"description": "Yearly extension options available"
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"amendments": [
{
"id": "1",
"description": "It would be preferable if the successful supplier/agency is based in Paris, France. Submissions are to be in French"
}
]
},
"parties": [
{
"id": "GB-FTS-80434",
"name": "AHDB (Defra Network eTendering Portal)",
"identifier": {
"legalName": "AHDB (Defra Network eTendering Portal)"
},
"address": {
"streetAddress": "Middlemarch Business Park",
"locality": "Coventry",
"region": "UK",
"postalCode": "CV3 4SU",
"countryName": "United Kingdom"
},
"contactPoint": {
"name": "Sarah Waters",
"email": "procurement@ahdb.org.uk",
"url": "https://defra-family.force.com/s/Welcome"
},
"roles": [
"buyer"
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"details": {
"url": "https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board",
"buyerProfile": "https://defra-family.force.com/s/Welcome",
"classifications": [
{
"scheme": "TED_CA_TYPE",
"id": "BODY_PUBLIC",
"description": "Body governed by public law"
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{
"scheme": "COFOG",
"description": "Agriculture"
}
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"name": "Defra Network eTendering Portal",
"identifier": {
"legalName": "Defra Network eTendering Portal"
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"address": {
"streetAddress": "Seacole Building, 2 Marsham Street",
"locality": "London",
"postalCode": "SW1P 4DF",
"countryName": "United Kingdom"
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"roles": [
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"details": {
"url": "https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs"
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},
{
"id": "GB-FTS-139711",
"name": "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD",
"identifier": {
"legalName": "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
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"address": {
"streetAddress": "Middlemarch Business Park",
"locality": "Coventry",
"region": "UK",
"postalCode": "CV3 4SU",
"countryName": "United Kingdom"
},
"contactPoint": {
"name": "Sarah Waters",
"email": "procurement@ahdb.org.uk"
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"roles": [
"buyer",
"reviewBody"
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"details": {
"url": "https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board",
"buyerProfile": "https://defra-family.force.com/s/Welcome",
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"scheme": "TED_CA_TYPE",
"id": "BODY_PUBLIC",
"description": "Body governed by public law"
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{
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}
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},
"additionalContactPoints": [
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},
{
"id": "GB-FTS-139712",
"name": "AUGUSTE and LOUISE",
"identifier": {
"legalName": "AUGUSTE and LOUISE",
"id": "443919303"
},
"address": {
"streetAddress": "37 rue du Fosse des Treize, France, 6700",
"locality": "France",
"region": "UK",
"postalCode": "67000",
"countryName": "United Kingdom"
},
"contactPoint": {
"email": "benjamin@augusteetlouise.com"
},
"roles": [
"supplier"
],
"details": {
"scale": "sme"
}
},
{
"id": "GB-FTS-139505",
"name": "DEPARTMENT OF ENVIRONMENT, FOOD AND RURAL AFFAIRS",
"identifier": {
"legalName": "DEPARTMENT OF ENVIRONMENT, FOOD AND RURAL AFFAIRS"
},
"address": {
"streetAddress": "Seacole Building, 2 Marsham Street",
"locality": "London",
"postalCode": "SW1P 4DF",
"countryName": "United Kingdom"
},
"roles": [
"mediationBody"
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"details": {
"url": "https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs"
}
}
],
"buyer": {
"id": "GB-FTS-139711",
"name": "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
},
"language": "en",
"awards": [
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"relatedLots": [
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],
"status": "active",
"suppliers": [
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"id": "GB-FTS-139712",
"name": "AUGUSTE and LOUISE"
}
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}
],
"contracts": [
{
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"awardID": "007750-2025-1",
"status": "active",
"dateSigned": "2025-02-25T00:00:00Z"
}
],
"bids": {
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"value": 2
},
{
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"measure": "smeBids",
"relatedLot": "1",
"value": 2
},
{
"id": "11",
"measure": "foreignBidsFromEU",
"relatedLot": "1",
"value": 2
},
{
"id": "12",
"measure": "electronicBids",
"relatedLot": "1",
"value": 2
},
{
"id": "7",
"measure": "lowestValidBidValue",
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"value": 220000,
"currency": "GBP"
},
{
"id": "8",
"measure": "highestValidBidValue",
"relatedLot": "1",
"value": 880000,
"currency": "GBP"
}
]
}
}