{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-04c2f6-2024-12-06T12:05:16Z",
    "date": "2024-12-06T12:05:16Z",
    "ocid": "ocds-h6vhtk-04c2f6",
    "description": "For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-Birmignham:-Advertising-and-marketing-services./WTKK3Z243N To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/WTKK3Z243N GO Reference: GO-2024126-PRO-28800521",
    "initiationType": "tender",
    "tender": {
        "id": "PS 114",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Strategic Planning and Media Buying - Full Agency Service",
        "status": "planned",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online (including SEM, Programmatic, DAX, GDN, Native), Social Media (including Instagram, Tiktok, Snapchat Facebook and X) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect).",
        "value": {
            "amount": 7000000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "description": "Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online (including SEM, Programmatic, DAX, GDN, Native), Social Media (including Instagram, Tiktok, Snapchat Facebook and X) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect). Additional information: To register your expression of interest please submit your response using the University's e-tendering portal, Delta: https://www.delta-escourcing.com/delta - project access code: WTKK3Z243N",
                "status": "planned"
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79000000",
                        "description": "Business services: law, marketing, consulting, recruitment, printing and security"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKG31"
                    }
                ],
                "deliveryLocation": {
                    "description": "Birmingham"
                },
                "relatedLot": "1"
            }
        ],
        "communication": {
            "futureNoticeDate": "2025-02-10T00:00:00Z"
        }
    },
    "parties": [
        {
            "id": "GB-FTS-132187",
            "name": "Birmingham City University",
            "identifier": {
                "legalName": "Birmingham City University"
            },
            "address": {
                "streetAddress": "University House, 15 Bartholomew Row",
                "locality": "Birmignham",
                "region": "UKG31",
                "postalCode": "B5 5JU",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Claire Donnelly",
                "telephone": "+44 1213317677",
                "email": "claire.donnelly@bcu.ac.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://www.delta-escourcing.com/delta",
                "buyerProfile": "https://www.bcu.ac.uk",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "BODY_PUBLIC",
                        "description": "Body governed by public law"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "09",
                        "description": "Education"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-FTS-132187",
        "name": "Birmingham City University"
    },
    "language": "en"
}