{
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"id": "ocds-h6vhtk-04c2f8-2025-03-14T09:54:35Z",
"date": "2025-03-14T09:54:35Z",
"ocid": "ocds-h6vhtk-04c2f8",
"initiationType": "tender",
"tender": {
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"legalBasis": {
"id": "32014L0024",
"scheme": "CELEX"
},
"title": "2024-729 AHDB France requirements for graphic design & communications (Website maintenance/Digital actions/Content creation/Print)",
"status": "complete",
"classification": {
"scheme": "CPV",
"id": "79822500",
"description": "Graphic design services"
},
"mainProcurementCategory": "services",
"description": "AWARDED - AHDB France intend to procure a digital agency, preferably based in France and specialising in the food sector for graphic design and communications requirements.
The successful agency must be able to meet the needs of AHDB in terms of 4 main areas, shown below:
1) Website design and development
2) Digital Content creation (SEO driven articles, graphics and videos)
3) Digital promotion and communication activities in general, aimed at professionals through social media and other channels
4) Offline design: support alignment between offline and online branded assets. Offline assets may include brochures, posters, labels, invitations, leaflets, adverts in trade magazines, logos etc",
"value": {
"amount": 275000,
"currency": "GBP"
},
"lots": [
{
"id": "1",
"description": "AHDB France intend to procure a digital agency, preferably based in France and specialising in the food sector for graphic design and communications requirements.
The successful agency must be able to meet the needs of AHDB in terms of 4 main areas, shown below:
1) Website design and development
2) Digital Content creation (SEO driven articles, graphics and videos)
3) Digital promotion and communication activities in general, aimed at professionals through social media and other channels
4) Offline design: support alignment between offline and online branded assets. Offline assets may include brochures, posters, labels, invitations, leaflets, adverts in trade magazines, logos etc. The maximum budget is EUR100 K for the first year, VAT excluded, and up to 150K per annum for the following 2 years therefore there is the potential for a total contract amount of EUR400k if all extensions are taken up by AHDB.",
"awardCriteria": {
"criteria": [
{
"name": "Quality",
"type": "quality",
"description": "80"
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{
"type": "price",
"description": "20"
}
]
},
"value": {
"amount": 275000,
"currency": "GBP"
},
"contractPeriod": {
"startDate": "2025-04-01T00:00:00+01:00",
"endDate": "2028-03-31T23:59:59+01:00"
},
"hasRenewal": true,
"renewal": {
"description": "Initial 1 year contract with options to extend by 1+1"
},
"submissionTerms": {
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"hasOptions": false,
"status": "cancelled"
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],
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"description": "Graphic design services"
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"deliveryAddresses": [
{
"region": "UK"
},
{
"region": "UK"
}
],
"deliveryLocation": {
"description": "France"
},
"relatedLot": "1"
}
],
"submissionMethod": [
"electronicSubmission",
"written"
],
"submissionMethodDetails": "https://defra-family.force.com/s/Welcome",
"selectionCriteria": {
"criteria": [
{
"type": "suitability",
"description": "As per tender documents",
"appliesTo": [
"supplier"
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},
"contractTerms": {
"performanceTerms": "As stated within the tender documents"
},
"procurementMethod": "open",
"procurementMethodDetails": "Open procedure",
"coveredBy": [
"GPA"
],
"tenderPeriod": {
"endDate": "2025-01-20T12:00:00Z"
},
"submissionTerms": {
"languages": [
"fr"
],
"bidValidityPeriod": {
"durationInDays": 180
}
},
"awardPeriod": {
"startDate": "2025-01-20T13:00:00Z"
},
"bidOpening": {
"date": "2025-01-20T13:00:00Z",
"address": {
"streetAddress": "AHDB HQ (UK)"
},
"description": "Procurement Managers"
},
"hasRecurrence": false
},
"parties": [
{
"id": "GB-FTS-80434",
"name": "AHDB (Defra Network eTendering Portal)",
"identifier": {
"legalName": "AHDB (Defra Network eTendering Portal)"
},
"address": {
"streetAddress": "Middlemarch Business Park",
"locality": "Coventry",
"region": "UK",
"postalCode": "CV3 4SU",
"countryName": "United Kingdom"
},
"contactPoint": {
"name": "Sarah Waters",
"email": "procurement@ahdb.org.uk",
"url": "https://defra-family.force.com/s/Welcome"
},
"roles": [
"buyer",
"reviewBody"
],
"details": {
"url": "https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board",
"buyerProfile": "https://defra-family.force.com/s/Welcome",
"classifications": [
{
"scheme": "TED_CA_TYPE",
"id": "BODY_PUBLIC",
"description": "Body governed by public law"
},
{
"scheme": "COFOG",
"description": "Agriculture"
}
]
},
"additionalContactPoints": [
{
"email": "procurement@ahdb.org.uk"
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]
},
{
"id": "GB-FTS-99321",
"name": "Defra Network eTendering Portal",
"identifier": {
"legalName": "Defra Network eTendering Portal"
},
"address": {
"streetAddress": "Seacole Building, 2 Marsham Street",
"locality": "London",
"postalCode": "SW1P 4DF",
"countryName": "United Kingdom"
},
"roles": [
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],
"details": {
"url": "https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs"
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},
{
"id": "GB-FTS-139711",
"name": "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD",
"identifier": {
"legalName": "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
},
"address": {
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"locality": "Coventry",
"region": "UK",
"postalCode": "CV3 4SU",
"countryName": "United Kingdom"
},
"contactPoint": {
"name": "Sarah Waters",
"email": "procurement@ahdb.org.uk"
},
"roles": [
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"url": "https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board",
"buyerProfile": "https://defra-family.force.com/s/Welcome",
"classifications": [
{
"scheme": "TED_CA_TYPE",
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"description": "Body governed by public law"
},
{
"scheme": "COFOG",
"description": "Agriculture"
}
]
},
"additionalContactPoints": [
{
"email": "procurement@ahdb.org.uk"
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]
},
{
"id": "GB-FTS-140729",
"name": "AGENCE IF",
"identifier": {
"legalName": "AGENCE IF",
"id": "443919303"
},
"address": {
"streetAddress": "14 rue de Tournon, Paris, France",
"locality": "Paris",
"region": "UK",
"postalCode": "75006",
"countryName": "United Kingdom"
},
"contactPoint": {
"email": "marc.boucharlat@armstrong.space"
},
"roles": [
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],
"details": {
"scale": "sme"
}
},
{
"id": "GB-FTS-139505",
"name": "DEPARTMENT OF ENVIRONMENT, FOOD AND RURAL AFFAIRS",
"identifier": {
"legalName": "DEPARTMENT OF ENVIRONMENT, FOOD AND RURAL AFFAIRS"
},
"address": {
"streetAddress": "Seacole Building, 2 Marsham Street",
"locality": "London",
"postalCode": "SW1P 4DF",
"countryName": "United Kingdom"
},
"roles": [
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"details": {
"url": "https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs"
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],
"buyer": {
"id": "GB-FTS-139711",
"name": "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
},
"language": "en",
"awards": [
{
"id": "009360-2025-1",
"relatedLots": [
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],
"status": "active",
"suppliers": [
{
"id": "GB-FTS-140729",
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}
]
}
],
"contracts": [
{
"id": "009360-2025-1",
"awardID": "009360-2025-1",
"status": "active",
"value": {
"amount": 80000,
"currency": "EUR"
},
"dateSigned": "2025-03-07T00:00:00Z"
}
],
"bids": {
"statistics": [
{
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"measure": "bids",
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"value": 2
},
{
"id": "7",
"measure": "smeBids",
"relatedLot": "1",
"value": 2
},
{
"id": "8",
"measure": "foreignBidsFromEU",
"relatedLot": "1",
"value": 2
},
{
"id": "9",
"measure": "foreignBidsFromNonEU",
"relatedLot": "1",
"value": 0
},
{
"id": "10",
"measure": "electronicBids",
"relatedLot": "1",
"value": 2
}
]
}
}