{
    "tag": [
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    ],
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    "date": "2025-08-06T09:03:05+01:00",
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    "initiationType": "tender",
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        "id": "ocds-h6vhtk-04e3b9",
        "legalBasis": {
            "id": "32014L0025",
            "scheme": "CELEX"
        },
        "title": "Media Buying Agency Services",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "mainProcurementCategory": "services",
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        "value": {
            "amount": 4000000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "description": "To appoint an agency who can use a wide range of media to reach a target audience for the lowest cost. The agency must be able to provide research and insight services, and be capable of demonstrating an understanding of demographics and the media landscape.",
                "contractPeriod": {
                    "durationInDays": 1080
                },
                "hasRenewal": false,
                "submissionTerms": {
                    "variantPolicy": "allowed"
                },
                "hasOptions": true,
                "options": {
                    "description": "2 x 1 year extensions"
                },
                "status": "cancelled",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Creative brief",
                            "type": "quality",
                            "description": "65"
                        },
                        {
                            "name": "Contractual compliance",
                            "type": "quality",
                            "description": "5"
                        },
                        {
                            "type": "price",
                            "description": "30"
                        }
                    ]
                }
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "UK"
                    },
                    {
                        "region": "UK"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "submissionMethod": [
            "electronicSubmission"
        ],
        "submissionMethodDetails": "https://discovery.ariba.com/rfx/22478892",
        "procurementMethod": "selective",
        "procurementMethodDetails": "Negotiated procedure with prior call for competition",
        "tenderPeriod": {
            "endDate": "2025-03-24T23:59:00Z"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ]
        },
        "hasRecurrence": false,
        "contractTerms": {
            "hasElectronicOrdering": true,
            "electronicInvoicingPolicy": "allowed",
            "hasElectronicPayment": true
        }
    },
    "parties": [
        {
            "id": "GB-COH-02366686",
            "name": "SEVERN TRENT WATER LIMITED",
            "identifier": {
                "legalName": "SEVERN TRENT WATER LIMITED",
                "id": "02366686",
                "scheme": "GB-COH"
            },
            "address": {
                "streetAddress": "Severn Trent Centre",
                "locality": "Coventry",
                "region": "UK",
                "postalCode": "CV12LZ",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "s griffiths-jones",
                "telephone": "+44 2477716919",
                "email": "sarah.griffiths-jones@severntrent.co.uk",
                "url": "https://discovery.ariba.com/rfx/22478892"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.stwater.co.uk",
                "classifications": [
                    {
                        "scheme": "TED_CE_ACTIVITY",
                        "id": "WATER",
                        "description": "Water"
                    }
                ]
            }
        },
        {
            "id": "GB-COH-03527628",
            "name": "HAFREN DYFRDWY CYFYNGEDIG",
            "identifier": {
                "legalName": "HAFREN DYFRDWY CYFYNGEDIG",
                "id": "03527628",
                "scheme": "GB-COH"
            },
            "address": {
                "locality": "Wrexham",
                "region": "UKL",
                "postalCode": "LL14 4EH",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "email": "sarah-griffiths-jones@severntrent.co.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://WWW.HDCYMRU.CO.UK"
            }
        },
        {
            "id": "GB-FTS-84715",
            "name": "Severn Trent Water Limited",
            "identifier": {
                "legalName": "Severn Trent Water Limited"
            },
            "address": {
                "locality": "Coventry",
                "postalCode": "CV1 2LZ",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        },
        {
            "id": "GB-COH-07898268",
            "name": "REPUBLIC OF MEDIA LIMITED.",
            "identifier": {
                "legalName": "REPUBLIC OF MEDIA LIMITED.",
                "id": "07898268",
                "scheme": "GB-COH"
            },
            "address": {
                "locality": "Manchester",
                "region": "UK",
                "postalCode": "M27AQ",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large"
            }
        }
    ],
    "buyer": {
        "id": "GB-COH-02366686",
        "name": "SEVERN TRENT WATER LIMITED"
    },
    "language": "en",
    "awards": [
        {
            "id": "046361-2025-1",
            "relatedLots": [
                "1"
            ],
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-COH-07898268",
                    "name": "REPUBLIC OF MEDIA LIMITED."
                }
            ]
        }
    ],
    "contracts": [
        {
            "id": "046361-2025-1",
            "awardID": "046361-2025-1",
            "status": "active",
            "value": {
                "amount": 4000000,
                "currency": "GBP"
            },
            "dateSigned": "2025-03-13T00:00:00Z"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "1",
                "value": 4
            }
        ]
    }
}