{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-04e544-2025-12-16T13:58:36Z",
    "date": "2025-12-16T13:58:36Z",
    "ocid": "ocds-h6vhtk-04e544",
    "initiationType": "tender",
    "tender": {
        "id": "KU/697/DP/SM/2025",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Prospective Student Engagement and Conversion Service for Keele University",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "Tenders are invited from interested parties for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University in accordance with the Tender Specification in Section 2 of the Invitation to Tender (ITT). The services required are fully described in the Tender Specification. All Tenderers are required to submit a compliant tender response in accordance with the tender requirements as set out in the Tender Specification. All tender responses will be subject to the Tender Evaluation Methodology as set out in the ITT.",
        "value": {
            "amount": 1900000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "description": "Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been subdivided into lots. The contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029. The decision of whether to take up the extension options will be down to the absolute discretion of the University. The estimated total value of the contract over its duration (including the extension options if these are taken up) is PS1.9 million excluding VAT.",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Proposed Management Structure and Key Personnel for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University",
                            "type": "quality",
                            "description": "200 marks"
                        },
                        {
                            "name": "Approach and Methodology for the delivery of the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University",
                            "type": "quality",
                            "description": "300 marks"
                        },
                        {
                            "name": "Conversion Rates and Return on Investment under the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University",
                            "type": "quality",
                            "description": "200 marks"
                        },
                        {
                            "type": "price",
                            "description": "300 marks"
                        },
                        {
                            "name": "Proposed Management Structure and Key Personnel for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University",
                            "type": "quality",
                            "description": "200 marks"
                        },
                        {
                            "name": "Approach and Methodology for the delivery of the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University",
                            "type": "quality",
                            "description": "300 marks"
                        },
                        {
                            "name": "Conversion Rates and Return on Investment under the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University",
                            "type": "quality",
                            "description": "200 marks"
                        },
                        {
                            "type": "price",
                            "description": "300 marks"
                        }
                    ]
                },
                "value": {
                    "amount": 1900000,
                    "currency": "GBP"
                },
                "contractPeriod": {
                    "startDate": "2025-07-01T00:00:00+01:00",
                    "endDate": "2027-09-30T23:59:59+01:00"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "Options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029."
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": true,
                "options": {
                    "description": "Options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029."
                },
                "status": "cancelled"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "UKG24"
                    },
                    {
                        "region": "UKG24"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "submissionMethod": [
            "electronicSubmission"
        ],
        "submissionMethodDetails": "https://in-tendhost.co.uk/universityofkeele/aspx/Home",
        "documents": [
            {
                "id": "economic1",
                "documentType": "economicSelectionCriteria"
            },
            {
                "id": "technical1",
                "documentType": "technicalSelectionCriteria"
            }
        ],
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "coveredBy": [
            "GPA"
        ],
        "tenderPeriod": {
            "endDate": "2025-03-31T12:00:00+01:00"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ],
            "bidValidityPeriod": {
                "durationInDays": 120
            }
        },
        "awardPeriod": {
            "startDate": "2025-04-01T12:00:00+01:00"
        },
        "bidOpening": {
            "date": "2025-04-01T12:00:00+01:00"
        },
        "hasRecurrence": true,
        "contractTerms": {
            "hasElectronicOrdering": true,
            "electronicInvoicingPolicy": "allowed",
            "hasElectronicPayment": true
        },
        "reviewDetails": "Any review proceedings should be promptly brought to the attention of the Chief Financial Officer of the University at the address provided above and will be dealt with in accordance with the requirements of the Public Contracts Regulations 2015 ('PCRs 2015'). Any review proceedings must be brought within the timescales specified by the applicable law, including, without limitation, the PCRs 2015. In accordance with the PCRs 2015, the University will incorporate a minimum 10-calendar day standstill period from the date information on the award of the contract is communicated to tenderers."
    },
    "parties": [
        {
            "id": "GB-COH-Company number RC000655",
            "name": "The University of Keele",
            "identifier": {
                "legalName": "The University of Keele",
                "id": "Company number RC000655",
                "scheme": "GB-COH"
            },
            "address": {
                "streetAddress": "Procurement Office, Directorate of Finance, Innovation Centre 1, Keele University Science and Innovation Park,",
                "locality": "Keele, Staffordshire,",
                "region": "UKG24",
                "postalCode": "ST5 5NB",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Darren Pearce",
                "telephone": "+44 1782734124",
                "email": "d.pearce@keele.ac.uk",
                "url": "https://in-tendhost.co.uk/universityofkeele/aspx/Home"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://www.keele.ac.uk",
                "buyerProfile": "https://in-tendhost.co.uk/universityofkeele/aspx/Home",
                "classifications": [
                    {
                        "id": "BODY_PUBLIC",
                        "scheme": "TED_CA_TYPE",
                        "description": "Body governed by public law"
                    },
                    {
                        "id": "09",
                        "scheme": "COFOG",
                        "description": "Education"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-11073",
            "name": "High Court of England and Wales",
            "identifier": {
                "legalName": "High Court of England and Wales"
            },
            "address": {
                "streetAddress": "Royal Courts of Justice, Strand",
                "locality": "London",
                "postalCode": "WCA2 2LL",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        },
        {
            "id": "GB-FTS-121367",
            "name": "The University of Keele",
            "identifier": {
                "legalName": "The University of Keele"
            },
            "address": {
                "streetAddress": "Procurement Office, Directorate of Finance, Innovation Centre 1, Keele University Science and Innovation Park,",
                "locality": "Keele, Staffordshire",
                "postalCode": "ST5 5NB",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 1782734124",
                "email": "d.pearce@keele.ac.uk"
            },
            "roles": [
                "mediationBody",
                "reviewContactPoint"
            ],
            "details": {
                "url": "https://www.keele.ac.uk"
            }
        },
        {
            "id": "GB-COH-Company number 02563879",
            "name": "QS Quacquarelli Symonds Limited",
            "identifier": {
                "legalName": "QS Quacquarelli Symonds Limited",
                "id": "Company number 02563879",
                "scheme": "GB-COH"
            },
            "address": {
                "streetAddress": "1 Tranley Mews, Fleet Road,",
                "locality": "London",
                "region": "UKI",
                "postalCode": "NW3 2DG",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "url": "http://www.qs.com",
                "scale": "large"
            }
        },
        {
            "id": "GB-FTS-164789",
            "name": "High Court of England and Wales",
            "identifier": {
                "legalName": "High Court of England and Wales"
            },
            "address": {
                "streetAddress": "Royal Courts of Justice, Strand,",
                "locality": "London,",
                "postalCode": "WCA2 2LL",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        },
        {
            "id": "GB-FTS-164790",
            "name": "The University of Keele",
            "identifier": {
                "legalName": "The University of Keele"
            },
            "address": {
                "streetAddress": "Procurement Office, Directorate of Finance, Innovation Centre 1, Keele University Science and Innovation Park,",
                "locality": "Keele, Staffordshire,",
                "postalCode": "ST5 5NB",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 1782734124",
                "email": "d.pearce@keele.ac.uk"
            },
            "roles": [
                "mediationBody",
                "reviewContactPoint"
            ],
            "details": {
                "url": "https://www.keele.ac.uk"
            }
        }
    ],
    "buyer": {
        "id": "GB-COH-Company number RC000655",
        "name": "The University of Keele"
    },
    "language": "en",
    "awards": [
        {
            "id": "083400-2025-1",
            "relatedLots": [
                "1"
            ],
            "title": "Prospective Student Engagement and Conversion Service for Keele University",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-COH-Company number 02563879",
                    "name": "QS Quacquarelli Symonds Limited"
                }
            ]
        }
    ],
    "contracts": [
        {
            "id": "083400-2025-1",
            "awardID": "083400-2025-1",
            "title": "Prospective Student Engagement and Conversion Service for Keele University",
            "status": "active",
            "value": {
                "amount": 1374890.34,
                "currency": "GBP"
            },
            "dateSigned": "2025-09-17T00:00:00+01:00"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "1",
                "value": 3
            }
        ]
    }
}