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This initiative originally aimed to appoint external agencies across three key lots: Paid Advertising and Digital Strategy, Public Relations and Branding & Design, however the former was cancelled during the tender process. By securing expert partners, ACE will enhance brand visibility, streamline communications, and drive commercial success across its portfolio, including The University's year-round hotels, summer accommodation, highland lodges, event services, catering outlets and hospitality services.", "value": { "amount": 1400000, "currency": "GBP" }, "lots": [ { "id": "3", "title": "Branding and Design", "description": "This lot will focus on the creation, development, and execution of the University's commercial branding and design materials to ensure a consistent and impactful visual identity across all commercial initiatives.", "awardCriteria": { "criteria": [ { "name": "Technical", "type": "quality", "description": "60" }, { "type": "price", "description": "40" } ] }, "value": { "amount": 400000, "currency": "GBP" }, "contractPeriod": { "durationInDays": 720 }, "hasRenewal": true, "renewal": { "description": "The University will have the option to extend this contract by an additional period of 24-months." }, "submissionTerms": { "variantPolicy": "notAllowed" }, "hasOptions": true, "options": { "description": "The University will have the option to extend this contract by an additional period of 24-months." }, "status": "cancelled" }, { "id": "1", "title": "Paid Digital Advertising and Digital Strategy", "description": "The appointed supplier will be responsible for planning, buying, and optimising paid social media/Google campaigns across relevant platforms to drive engagement, brand awareness, and conversions for Accommodation, Catering and Events. Additional information: This lot was cancelled during the tender process and no award was made.", "awardCriteria": { "criteria": [ { "name": "Technical", "type": "quality", "description": "60" }, { "type": "price", "description": "40" } ] }, "value": { "amount": 600000, "currency": "GBP" }, "contractPeriod": { "durationInDays": 720 }, "hasRenewal": true, "renewal": { "description": "The University will have the option to extend this contract by an additional period of 24-months." }, "submissionTerms": { "variantPolicy": "notAllowed" }, "hasOptions": true, "options": { "description": "The University will have the option to extend this contract by an additional period of 24-months." }, "status": "cancelled" }, { "id": "2", "title": "Public Relations", "description": "This lot encompasses the development and execution of public relations strategies tailored to the tourism and hospitality sector, with a focus on media outreach, brand partnerships, community engagement, and creating strong relationships with local, national, and international media. 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