{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-054402-2025-12-08T16:59:29Z",
    "date": "2025-12-08T16:59:29Z",
    "ocid": "ocds-h6vhtk-054402",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-COH-10349442",
            "name": "FIRST TRENITALIA WEST COAST RAIL LIMITED",
            "identifier": {
                "scheme": "GB-COH",
                "id": "10349442"
            },
            "additionalIdentifiers": [
                {
                    "scheme": "GB-PPON",
                    "id": "PGLQ-8629-CMPG"
                }
            ],
            "address": {
                "streetAddress": "8th Floor The Point",
                "locality": "London",
                "postalCode": "W2 1AF",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI32"
            },
            "contactPoint": {
                "name": "Ruchiie Sehdev",
                "email": "ruchiie.sehdev@avantiwestcoast.co.uk",
                "telephone": "+447773732843"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "publicUndertaking",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public undertaking"
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                ]
            }
        },
        {
            "id": "GB-COH-02548077",
            "name": "Havas helia",
            "identifier": {
                "scheme": "GB-COH",
                "id": "02548077"
            },
            "address": {
                "streetAddress": "Phoenix Way, Cirencester",
                "locality": "Gloucestershire,",
                "postalCode": "GL7 1RY",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKK13"
            },
            "contactPoint": {
                "email": "ginny.sheehan@havashelia.com"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme",
                "vcse": false,
                "publicServiceMissionOrganization": false,
                "shelteredWorkshop": false
            }
        }
    ],
    "buyer": {
        "id": "GB-COH-10349442",
        "name": "FIRST TRENITALIA WEST COAST RAIL LIMITED"
    },
    "tender": {
        "id": "FX1229",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "CRM and Loyalty Agency Services",
        "description": "This project relates to acquiring a new dedicated digital agency to predominantly support creative and strategic thinking for CRM (customer relationship management) and Loyalty Services",
        "status": "complete",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    }
                ],
                "deliveryAddresses": [
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                        "region": "UK",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 2400000,
            "amount": 2000000,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Competitive flexible procedure",
        "procedure": {
            "features": "This will be a three stage process including Pre-Qualification Stage (PQQ). Following the evaluation of the PQQ responses, the Client will shortlist the Applicants it will invite to tender in accordance with the terms of the PQQ. The Client reserves the right to limit the number of Applicants that are invited to tender to a maximum of five (5) applicants. only applicants that score a \"pass\" for all non-qualitatively scored questions in the pqq will be considered and places will be awarded in order of highest to lowest score. the client reserves the right, in its absolute discretion, to invite more applicants if there is a tie in the scores between two or more applicants for the final place. The PQQ will be followed by an invitation to tender (ITT) with shortlisted bidders. the shortlisted bidders from the PQQ will submit the written response on the ITT and there will be a further shortlist to a maximum of two or three (2 or 3) tenderers based on the evaluation of written response received. These shortlisted tenderers (2-3) will then be taken forward to a presentation stage including a chemistry session before final evaluation and award. The final scores for each tenderer will be added together, after application of the relevant weightings, to receive a final score for each tender. the tenders will then be ranked according to the final scores received to identify the most advantageous Tender. The Client intends to award the contract to the highest scoring Tender."
        },
        "mainProcurementCategory": "services",
        "specialRegime": [
            "utilities"
        ],
        "aboveThreshold": true,
        "submissionMethodDetails": "http://redirect.transaxions.com/events/1O0sY",
        "submissionTerms": {
            "electronicSubmissionPolicy": "allowed",
            "languages": [
                "en"
            ]
        },
        "expressionOfInterestDeadline": "2025-07-07T12:00:00+01:00",
        "awardPeriod": {
            "endDate": "2025-11-17T23:59:59Z"
        },
        "lots": [
            {
                "id": "1",
                "status": "complete",
                "value": {
                    "amountGross": 2400000,
                    "amount": 2000000,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "weightingDescription": "Qualitative 55% Contract 5% and Price 40%",
                    "criteria": [
                        {
                            "type": "quality",
                            "name": "Qualitative - 55%",
                            "description": ". Response to the brief (Retainer Services) -5% * Case study and Experience - CRM - 15% * Case study and Experience - Loyalty - 15% * Agency Team Capability - 15% * Sustainability - 5%"
                        },
                        {
                            "type": "quality",
                            "name": "Contract Review - 5%"
                        },
                        {
                            "type": "cost",
                            "name": "Price - 40%",
                            "description": "* Retainer Fees - 10% * Case Study 1 Cost - 15% * Case Study 2 Cost - 15%"
                        }
                    ]
                },
                "selectionCriteria": {
                    "criteria": [
                        {
                            "description": "Maximum 5 suppliers Selection criteria: The Pre Qualification Questionnaire (PQQ) will be evaluated in line with the criteria stated within the PQQ. Following the evaluation of the PQQ responses, the Client will shortlist the Applicants it will invite to tender in accordance with the terms of the PQQ. The Client reserves the right to limit the number of Applicants that are invited to tender to a maximum of five Applicants. Only Applicants that score a \"Pass\" for all non-qualitatively scored questions in this PQQ will be considered and places will be awarded in order of highest to lowest score. The client reserves the right, in its absolute discretion, to invite more Applicants if there is a tie in the scores between two or more Applicants for the final place.",
                            "forReduction": true
                        }
                    ]
                },
                "suitability": {
                    "sme": true
                },
                "contractPeriod": {
                    "startDate": "2026-01-01T00:00:00Z",
                    "endDate": "2028-12-31T23:59:59Z",
                    "maxExtentDate": "2030-12-31T23:59:59Z"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "The contract length is anticipated to be three (3) years with an option to extend for another 2 years (as a 1+1 option). The spend indicated within this tender process is not fully committed as the actual annual budgets will be subject to approval by Department for Transport from time to time, usually annually. Please note, we would reserve the right to reduce or increase the budgets as necessary at any point in time."
                }
            }
        ],
        "documents": [
            {
                "id": "conflictOfInterest",
                "documentType": "conflictOfInterest",
                "description": "Not published"
            },
            {
                "id": "L-1",
                "documentType": "biddingDocuments",
                "url": "http://redirect.transaxions.com/events/1O0sY"
            },
            {
                "id": "030410-2025",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/030410-2025",
                "datePublished": "2025-06-05T17:24:09+01:00",
                "format": "text/html"
            }
        ]
    },
    "language": "en",
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "value": 4,
                "relatedLot": "1"
            },
            {
                "id": "2",
                "measure": "finalStageBids",
                "value": 4,
                "relatedLot": "1"
            },
            {
                "id": "3",
                "measure": "smeFinalStageBids",
                "value": 1,
                "relatedLot": "1"
            },
            {
                "id": "4",
                "measure": "vcseFinalStageBids",
                "value": 0,
                "relatedLot": "1"
            }
        ]
    },
    "awards": [
        {
            "id": "1",
            "status": "pending",
            "date": "2025-11-04T00:00:00Z",
            "value": {
                "amountGross": 2400000,
                "currency": "GBP"
            },
            "mainProcurementCategory": "services",
            "aboveThreshold": true,
            "suppliers": [
                {
                    "id": "GB-COH-02548077",
                    "name": "Havas helia"
                }
            ],
            "items": [
                {
                    "id": "1",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "79340000",
                            "description": "Advertising and marketing services"
                        }
                    ],
                    "deliveryAddresses": [
                        {
                            "region": "UK",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "standstillPeriod": {
                "endDate": "2025-12-17T23:59:59+00:00"
            },
            "contractPeriod": {
                "startDate": "2026-01-01T00:00:00Z",
                "endDate": "2028-12-31T23:59:59Z",
                "maxExtentDate": "2030-12-31T23:59:59Z"
            },
            "hasRenewal": true,
            "renewal": {
                "description": "Initial 3-year term with an option to extend by 2 years, up to 12 months at a time (3 + 1 +1 years) The spend indicated within this tender process is not fully committed as the actual annual budgets will be subject to approval by Department for Transport from time to time, usually annually. Please note, we would reserve the right to reduce or increase the budgets as necessary at any point in time."
            },
            "relatedLots": [
                "1"
            ],
            "documents": [
                {
                    "id": "080803-2025",
                    "documentType": "awardNotice",
                    "noticeType": "UK6",
                    "description": "Contract award notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/080803-2025",
                    "datePublished": "2025-12-08T16:59:29Z",
                    "format": "text/html"
                }
            ],
            "assessmentSummariesDateSent": "2025-12-08T00:00:00Z",
            "milestones": [
                {
                    "id": "1",
                    "type": "futureSignatureDate",
                    "dueDate": "2025-12-20T23:59:59Z",
                    "status": "scheduled"
                }
            ]
        }
    ]
}