{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-055317-2025-11-17T10:56:31Z",
    "date": "2025-11-17T10:56:31Z",
    "ocid": "ocds-h6vhtk-055317",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PVCG-5182-VTDJ",
            "name": "Arts University Bournemouth",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PVCG-5182-VTDJ"
            },
            "address": {
                "streetAddress": "7 Fern Barrow, Wallisdown",
                "locality": "Poole",
                "postalCode": "BH125HH",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKK24"
            },
            "contactPoint": {
                "name": "Okechukwu Umeokafor",
                "email": "procurement@aub.ac.uk",
                "telephone": "+441202533011"
            },
            "roles": [
                "buyer"
            ],
            "details": {
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                "classifications": [
                    {
                        "scheme": "UK_CA_TYPE",
                        "id": "publicAuthoritySubCentralGovernment",
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                    }
                ]
            }
        },
        {
            "id": "GB-COH-06993551",
            "name": "HYBRID NEWS LIMITED",
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                "scheme": "GB-COH",
                "id": "06993551"
            },
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                {
                    "scheme": "GB-PPON",
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            ],
            "address": {
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                "locality": "Bristol",
                "postalCode": "BS1 4HX",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKK11"
            },
            "contactPoint": {
                "email": "bids@hybrid.co"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "url": "http://hybrid.co",
                "scale": "sme",
                "vcse": false,
                "publicServiceMissionOrganization": false,
                "shelteredWorkshop": false
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PVCG-5182-VTDJ",
        "name": "Arts University Bournemouth"
    },
    "planning": {
        "noEngagementNoticeRationale": "s the scope of work is straightforward and the market is well-developed, running a Preliminary Market Engagement (PME) would not add value and would only prolong the process."
    },
    "tender": {
        "id": "ocds-h6vhtk-055317",
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            "id": "2023/54",
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            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Digital Advertising Agency Services",
        "description": "Digital Advertising Agency to develop, implement, and manage our digital advertising strategies. The primary objectives are: Enhancing brand visibility Driving student recruitment across all levels Effectively promoting the University's diverse range of courses and programmes Agency / Third-Party Spend: PS300,000 x 3 years + 1 year + 1 year = PS1,500,000 This amount is based on third-party advertising spend, which is variable and not fixed. The spend will be reimbursed directly by AUB to the supplier. In addition, the supplier will receive a commission on this spend, calculated at an agreed rate.",
        "status": "complete",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
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                        "id": "79341200",
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                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UK",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 240000,
            "amount": 200000,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Competitive flexible procedure",
        "procedure": {
            "features": "This procurement process is a two-stage, competitive, and flexible one. Stage one involves pre-qualification, while stage two, the Invitation to Tender (ITT), will incorporate a presentation and negotiation phase."
        },
        "mainProcurementCategory": "services",
        "aboveThreshold": true,
        "submissionMethodDetails": "https://www.mytenders.co.uk/",
        "submissionTerms": {
            "electronicSubmissionPolicy": "allowed",
            "languages": [
                "en"
            ]
        },
        "expressionOfInterestDeadline": "2025-07-18T12:00:00+01:00",
        "enquiryPeriod": {
            "endDate": "2025-07-18T12:00:00+01:00"
        },
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            "endDate": "2025-10-10T23:59:59+01:00"
        },
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            {
                "id": "1",
                "status": "complete",
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                    "amountGross": 240000,
                    "amount": 200000,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "quality",
                            "name": "Experience with Higher Education Student Recruitment",
                            "description": "Clarity, depth, and relevance of described experience in higher education student recruitment digital advertising.",
                            "numbers": [
                                {
                                    "number": 35,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "quality",
                            "name": "Comprehensive Digital Advertising Capabilities",
                            "description": "Confirms presence of core capabilities across stated platforms (PPC, paid social, display, video) and the extent of in-house expertise vs. reliance on third parties.",
                            "numbers": [
                                {
                                    "number": 25,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "quality",
                            "name": "Data-Driven Performance and Reporting",
                            "description": "Clarity of the agency's methodology for measuring campaign success, integration of data, and the nature of reporting and insights provided.",
                            "numbers": [
                                {
                                    "number": 25,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "quality",
                            "name": "Agency Fee Structure Approach",
                            "description": "Clarity and flexibility of the typical fee structure approach. Indicates commercial compatibility",
                            "numbers": [
                                {
                                    "number": 15,
                                    "weight": "percentageExact"
                                }
                            ]
                        }
                    ]
                },
                "secondStage": {
                    "minimumCandidates": 2,
                    "maximumCandidates": 5
                },
                "selectionCriteria": {
                    "criteria": [
                        {
                            "description": "Quality",
                            "forReduction": true
                        }
                    ]
                },
                "suitability": {
                    "sme": true,
                    "vcse": true
                },
                "contractPeriod": {
                    "startDate": "2025-10-22T00:00:00+01:00",
                    "endDate": "2028-10-22T23:59:59+01:00",
                    "maxExtentDate": "2029-10-22T23:59:59+01:00"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "one year extension option"
                }
            }
        ],
        "documents": [
            {
                "id": "L-1",
                "documentType": "biddingDocuments",
                "description": "Prequalification Questionnaire",
                "url": "https://www.mytenders.co.uk/Authority/NoticeBuilder/NoticeBuilder_FileDownload.aspx?id=604104"
            },
            {
                "id": "L-2",
                "documentType": "biddingDocuments",
                "description": "Conflict of Interest",
                "url": "https://www.mytenders.co.uk/Authority/NoticeBuilder/NoticeBuilder_FileDownload.aspx?id=604114"
            },
            {
                "id": "future",
                "documentType": "biddingDocuments",
                "accessDetails": "the documents will be publish via Mytender portal"
            },
            {
                "id": "conflictOfInterest",
                "documentType": "conflictOfInterest",
                "description": "Not published"
            },
            {
                "id": "034950-2025",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/034950-2025",
                "datePublished": "2025-06-25T10:29:40+01:00",
                "format": "text/html"
            }
        ]
    },
    "language": "en",
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "value": 23,
                "relatedLot": "1"
            },
            {
                "id": "2",
                "measure": "finalStageBids",
                "value": 4,
                "relatedLot": "1"
            },
            {
                "id": "3",
                "measure": "smeFinalStageBids",
                "value": 4,
                "relatedLot": "1"
            },
            {
                "id": "4",
                "measure": "vcseFinalStageBids",
                "value": 0,
                "relatedLot": "1"
            }
        ]
    },
    "awards": [
        {
            "id": "1",
            "title": "Digital Advertising Agency Services",
            "status": "pending",
            "date": "2025-10-30T00:00:00Z",
            "value": {
                "amountGross": 1800000,
                "currency": "GBP"
            },
            "mainProcurementCategory": "services",
            "aboveThreshold": true,
            "suppliers": [
                {
                    "id": "GB-COH-06993551",
                    "name": "HYBRID NEWS LIMITED"
                }
            ],
            "items": [
                {
                    "id": "1",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "79341200",
                            "description": "Advertising management services"
                        }
                    ],
                    "deliveryAddresses": [
                        {
                            "region": "UKC",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKD",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKE",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKF",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKG",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKH",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKI",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKJ",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKK",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "standstillPeriod": {
                "endDate": "2025-11-26T23:59:59+00:00"
            },
            "contractPeriod": {
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                "endDate": "2029-01-30T23:59:59Z",
                "maxExtentDate": "2031-01-30T23:59:59Z"
            },
            "hasRenewal": true,
            "renewal": {
                "description": "A three-year contract with the option to extend for two additional one-year periods. Extensions will be exercised if AUB considers the supplier's performance satisfactory and requires additional time to tender for a new service."
            },
            "relatedLots": [
                "1"
            ],
            "documents": [
                {
                    "id": "074306-2025",
                    "documentType": "awardNotice",
                    "noticeType": "UK6",
                    "description": "Contract award notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/074306-2025",
                    "datePublished": "2025-11-17T10:56:31Z",
                    "format": "text/html"
                }
            ],
            "assessmentSummariesDateSent": "2025-10-30T00:00:00Z",
            "milestones": [
                {
                    "id": "1",
                    "type": "futureSignatureDate",
                    "dueDate": "2025-11-27T23:59:59Z",
                    "status": "scheduled"
                }
            ]
        }
    ]
}