{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-0553ba-2025-06-25T17:36:07+01:00",
    "date": "2025-06-25T17:36:07+01:00",
    "ocid": "ocds-h6vhtk-0553ba",
    "initiationType": "tender",
    "tender": {
        "id": "RBGKEW1443",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Legacy Campaigns 2025 - 2026",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "72221000",
            "description": "Business analysis consultancy services"
        },
        "mainProcurementCategory": "services",
        "description": "To develop and deliver a media strategy for our Legacy Autumn 2025 Campaign and for our Legacy Spring 2026 Campaign.",
        "lots": [
            {
                "id": "1",
                "description": "To develop and deliver a media strategy for our Legacy Autumn 2025 Campaign and for our Legacy Spring 2026 Campaign. The scope of requirements is: * Response to brief * Audience analysis and scoping * Audience targeting strategy * Channel mix proposal * Creative optimisation * Establish KPIs and success metrics * Budget allocation across channel mix * Optimisation of live campaign * End of campaign report",
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "price"
                        }
                    ]
                },
                "hasOptions": false,
                "status": "cancelled"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "UKC"
                    },
                    {
                        "region": "UKD"
                    },
                    {
                        "region": "UKE"
                    },
                    {
                        "region": "UKF"
                    },
                    {
                        "region": "UKG"
                    },
                    {
                        "region": "UKH"
                    },
                    {
                        "region": "UKI"
                    },
                    {
                        "region": "UKJ"
                    },
                    {
                        "region": "UKK"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "procurementMethod": "limited",
        "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
        "coveredBy": [
            "GPA"
        ],
        "reviewDetails": "British Library Digital Advertising and Specialist Marketing Support Framework - Direct Award Framework information : DIGITAL ADVERTISING AND SPECIALIST MARKETING SUPPORT AGREEMENT REFERENCE: 002162",
        "procurementMethodRationaleClassifications": [
            {
                "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
                "id": "D_OUTSIDE_SCOPE",
                "description": "The procurement falls outside the scope of application of the directive"
            }
        ],
        "procurementMethodRationale": "The supplier is a specialist in the sector and has strong experience in fundraising media buying, specifically in the legacy area. They are also the lead supplier under the Digtial Advertising category in the framework, offering specialist marketing support."
    },
    "awards": [
        {
            "id": "035216-2025-1",
            "relatedLots": [
                "1"
            ],
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-COH-N/A",
                    "name": "Influence Digital Ltd"
                }
            ]
        }
    ],
    "parties": [
        {
            "id": "GB-COH-PGTT-3583-QXLN",
            "name": "Board of Trustees of the Royal Botanic Gardens Kew",
            "identifier": {
                "legalName": "Board of Trustees of the Royal Botanic Gardens Kew",
                "id": "PGTT-3583-QXLN",
                "scheme": "GB-COH"
            },
            "address": {
                "streetAddress": "THE HERBARIUM",
                "locality": "KEW GREEN",
                "region": "UKI75",
                "postalCode": "TW93AE",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 2083325000",
                "email": "procurement@kew.org"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.kew.org",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "MINISTRY",
                        "description": "Ministry or any other national or federal authority, including their regional or local subdivisions"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "05",
                        "description": "Environmental protection"
                    }
                ]
            }
        },
        {
            "id": "GB-COH-N/A",
            "name": "Influence Digital Ltd",
            "identifier": {
                "legalName": "Influence Digital Ltd",
                "id": "N/A",
                "scheme": "GB-COH"
            },
            "address": {
                "streetAddress": ": 40 Whitfield Street, Registered Company Number: 07125666",
                "locality": "London",
                "region": "UK",
                "postalCode": "W1T 2RH",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large"
            }
        },
        {
            "id": "GB-FTS-152570",
            "name": "Head of Procurement & Contract Management, Royal Botanic Gardens, Kew",
            "identifier": {
                "legalName": "Head of Procurement & Contract Management, Royal Botanic Gardens, Kew"
            },
            "address": {
                "streetAddress": "Royal Botanic Gardens, Kew, The Herbarium, Kew Green Richmond,",
                "locality": "London",
                "postalCode": "TW9 3AE",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "id": "GB-COH-PGTT-3583-QXLN",
        "name": "Board of Trustees of the Royal Botanic Gardens Kew"
    },
    "contracts": [
        {
            "id": "035216-2025-1",
            "awardID": "035216-2025-1",
            "status": "active",
            "value": {
                "amount": 60000,
                "currency": "GBP"
            },
            "dateSigned": "2025-06-19T00:00:00+01:00"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "1",
                "value": 1
            }
        ]
    },
    "language": "en"
}