{
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    ],
    "id": "ocds-h6vhtk-0559ca-2025-07-07T11:57:03+01:00",
    "date": "2025-07-07T11:57:03+01:00",
    "ocid": "ocds-h6vhtk-0559ca",
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    "parties": [
        {
            "id": "GB-PPON-PJHY-2638-YYXH",
            "name": "Wirral Metropolitan College",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PJHY-2638-YYXH"
            },
            "address": {
                "streetAddress": "Conway Park Campus, Europa Boulevard",
                "locality": "Birkenhead",
                "postalCode": "CH41 4NT",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKD74"
            },
            "contactPoint": {
                "email": "orders@wmc.ac.uk",
                "telephone": "0151 555 7777"
            },
            "roles": [
                "buyer"
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                    {
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                        "id": "publicUndertaking",
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                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PJHY-2638-YYXH",
        "name": "Wirral Metropolitan College"
    },
    "tender": {
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        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Wirral Metropolitan College - The Supply of Digital Marketing Services",
        "description": "The enclosed Tender provides information for consideration with respect to the Wirral Metropolitan College Contract for the Supply of Digital Marketing Services. Wirral Metropolitan College's marketing department is seeking proposals from experienced digital marketing agencies to set up, manage, and optimise its paid media campaigns across search, display, and social media channels. The successful agency will be responsible for these services from 1st September 2025 to 31st August 2027 with the option to extend for a further 12 months until 31st August 2028 . The overarching goal of these campaigns is to increase awareness of the College and its offer, whilst positively influencing enquiry and application numbers.",
        "status": "active",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79413000",
                        "description": "Marketing management consultancy services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UK",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 120000,
            "amount": 120000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Below threshold - open competition",
        "mainProcurementCategory": "services",
        "aboveThreshold": false,
        "submissionMethodDetails": "To access this opportunity, log in to https://suppliers.multiquote.com and view the opportunity. If you are not registered with MultiQuote, please visit https://suppliers.multiquote.com, complete the registration form on the log in page and quote the title and reference of the notice in your registration.",
        "submissionTerms": {
            "electronicSubmissionPolicy": "allowed"
        },
        "tenderPeriod": {
            "endDate": "2025-07-23T13:00:00+01:00"
        },
        "enquiryPeriod": {
            "endDate": "2025-07-21T13:00:00+01:00"
        },
        "lots": [
            {
                "id": "1",
                "status": "active",
                "value": {
                    "amountGross": 120000,
                    "amount": 120000,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "quality",
                            "name": "Technical/Quality Requirements",
                            "description": "Technical/Quality Requirements",
                            "numbers": [
                                {
                                    "number": 50,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "cost",
                            "name": "Price",
                            "description": "Price",
                            "numbers": [
                                {
                                    "number": 20,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "quality",
                            "name": "Added Value / Social Value / Sustainability",
                            "description": "Added Value / Social Value / Sustainability",
                            "numbers": [
                                {
                                    "number": 10,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "quality",
                            "name": "Customer Care",
                            "description": "Customer Care",
                            "numbers": [
                                {
                                    "number": 20,
                                    "weight": "percentageExact"
                                }
                            ]
                        }
                    ]
                },
                "suitability": {
                    "sme": true,
                    "vcse": true
                },
                "contractPeriod": {
                    "startDate": "2025-09-01T00:00:00+01:00",
                    "endDate": "2027-08-31T23:59:59+01:00",
                    "maxExtentDate": "2028-08-31T23:59:59+01:00"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "Description of extensions - Include the circumstances in which they could be used, and provide a breakdown if multiple extensions are possible."
                },
                "hasOptions": true,
                "options": {
                    "description": "Description of options - Include enough information to understand the scope of the options and the circumstances in which they could be used."
                }
            }
        ],
        "documents": [
            {
                "id": "037711-2025",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/037711-2025",
                "datePublished": "2025-07-07T11:57:03+01:00",
                "format": "text/html"
            }
        ]
    },
    "language": "en"
}