{ "tag": [ "compiled" ], "id": "ocds-h6vhtk-056c68-2026-02-24T09:42:30Z", "date": "2026-02-24T09:42:30Z", "ocid": "ocds-h6vhtk-056c68", "initiationType": "tender", "parties": [ { "id": "GB-PPON-PGMD-1353-PZVX", "name": "West Midlands Combined Authority", "identifier": { "scheme": "GB-PPON", "id": "PGMD-1353-PZVX" }, "address": { "streetAddress": "16 Summer Lane", "locality": "Birmingham", "postalCode": "B19 3SD", "country": "GB", "countryName": "United Kingdom", "region": "UKG31" }, "contactPoint": { "name": "victoria taylor", "email": "procurement.team@wmca.org.uk" }, "roles": [ "buyer" ], "details": { "url": "http://www.WMCA.org.uk", "classifications": [ { "id": "publicAuthoritySubCentralGovernment", "scheme": "UK_CA_TYPE", "description": "Public authority - sub-central government" } ] } }, { "id": "GB-COH-10418977", "name": "BBJ&K", "identifier": { "scheme": "GB-COH", "id": "10418977" }, "address": { "streetAddress": "22 Mary Street", "locality": "Birmingham", "postalCode": "B31UD", "country": "GB", "countryName": "United Kingdom", "region": "UKG31" }, "contactPoint": { "email": "beth.reid@BBJandK.com" }, "roles": [ "supplier" ], "details": { "scale": "sme", "vcse": false, "publicServiceMissionOrganization": false, "shelteredWorkshop": false } }, { "id": "GB-COH-03595066", "name": "Harvest Digital Limited", "identifier": { "scheme": "GB-COH", "id": "03595066" }, "address": { "streetAddress": "New Wing Somerset House", "locality": "London", "postalCode": "WC2R1LA", "country": "GB", "countryName": "United Kingdom", "region": "UKI32" }, "roles": [ "tenderer" ], "details": { "scale": "sme", "vcse": false } }, { "id": "GB-COH-01983874", "name": "McCann Erickson Central Ltd", "identifier": { "scheme": "GB-COH", "id": "01983874" }, "address": { "streetAddress": "Highlands Road", "locality": "Birmingham", "postalCode": "B904WE", "country": "GB", "countryName": "United Kingdom", "region": "UKG32" }, "roles": [ "tenderer" ], "details": { "scale": "sme", "vcse": false } }, { "id": "GB-COH-06309397", "name": "Mediaworks UK Ltd", "identifier": { "scheme": "GB-COH", "id": "06309397" }, "address": { "streetAddress": "Floor 2 Honeycomb Gateshead", "locality": "Newcastle Upon TYne", "postalCode": "NE119SZ", "country": "GB", "countryName": "United Kingdom", "region": "UKC22" }, "roles": [ "tenderer" ], "details": { "scale": "sme", "vcse": false } }, { "id": "GB-COH-03981236", "name": "Mediaplus UK Ltd", "identifier": { "scheme": "GB-COH", "id": "03981236" }, "address": { "streetAddress": "Waverley House 7 - 12 Noel Street", "locality": "London", "postalCode": "W1F8GQ", "country": "GB", "countryName": "United Kingdom", "region": "UKI32" }, "roles": [ "tenderer" ], "details": { "scale": "sme", "vcse": false } } ], "buyer": { "id": "GB-PPON-PGMD-1353-PZVX", "name": "West Midlands Combined Authority" }, "planning": { "milestones": [ { "id": "engagement", "type": "engagement", "description": "WMCA intend to circulate a questionnaire through Bravo (WMCA e-tendering portal), allowing you to provide more information about your interest and comment on the proposed approach. Portal Website: https://wmca.bravosolution.co.uk PQQ Title: Pre Market Engagment Media Buying Bravo Solution Project Reference: pqq_257 https://wmca.bravosolution.co.uk/go/2123785901987551F0C9", "dueDate": "2025-08-15T23:59:59+01:00", "status": "scheduled" } ], "documents": [ { "id": "045690-2025", "documentType": "marketEngagementNotice", "noticeType": "UK2", "description": "Preliminary market engagement notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/045690-2025", "datePublished": "2025-08-04T14:56:57+01:00", "format": "text/html" } ] }, "tender": { "id": "PRT-COMM-ESG-2025-0001", "legalBasis": { "id": "2023/54", "scheme": "UKPGA", "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents" }, "title": "Media Buying", "description": "WMCA is seeking to procure a qualified media buying agency to plan, purchase, manage, and report on media campaigns across multiple channels. This contract aims to deliver cost-effective, targeted communications that reach intended audiences and support the organisation's strategic objectives.", "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "79341400", "description": "Advertising campaign services" } ], "deliveryAddresses": [ { "region": "UK", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKG", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKG", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "1" } ], "value": { "amountGross": 18000000, "amount": 15000000, "currency": "GBP" }, "mainProcurementCategory": "services", "aboveThreshold": true, "lots": [ { "id": "1", "suitability": { "sme": true, "vcse": true }, "contractPeriod": { "startDate": "2026-02-01T00:00:00Z", "endDate": "2029-01-31T23:59:59Z", "maxExtentDate": "2031-01-31T23:59:59Z" }, "hasRenewal": true, "status": "complete", "value": { "amountGross": 18000000, "currency": "GBP" }, "awardCriteria": { "criteria": [ { "type": "quality", "name": "Technical Quality Assessment", "description": "6 Technical/Quality questions are to be answered. Each question carries a weighting, with the total weighting for all questions totalling 70%.", "numbers": [ { "number": 70, "weight": "percentageExact" } ] }, { "type": "price", "name": "Price", "numbers": [ { "number": 30, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Technical Quality Assessment", "description": "6 Technical/Quality questions are to be answered. Each question carries a weighting, with the total weighting for all questions totalling 60%.", "numbers": [ { "number": 60, "weight": "percentageExact" } ] }, { "type": "price", "name": "Price", "numbers": [ { "number": 40, "weight": "percentageExact" } ] } ] }, "selectionCriteria": { "criteria": [ { "type": "economic", "description": "Financial Capacity assessed through self-completion of WMCA's Financial Risk Assessment Tool. If a 'Fail' or 'Flag as Risk' is received for any metrics, the tenderer MUST engage with WMCA BEFORE THE END OF THE CLARIFICATION PERIOD to provide an explanation and agree mitigation measures. If Tenderers receive a 'Fail' or 'Flag as Risk' and don't engage during the clarification period, they will Fail this condition of participation. The Concessionaire will be required to hold the following levels of insurance; * Professional Indemnity: PS2,000,000 * Public Liability: PS5,000,000 * Employers' Liability: PS10,000,000 * Cyber Liability: PS1,000,000 Tenderers must confirm that they commit to obtaining and maintaining these levels of insurance throughout the duration of the contract and must upload either; a) Insurance Certificates showing that these levels of cover are currently held; or b) A letter/quotation from an insurance company confirming that they would offer the required level of insurance" }, { "type": "technical", "description": "A Procurement Specific Questionnaire (PSQ) will be used. Insurance Requirements - Pass/Fail Financial Standings - Pass/Fail Modern Slavery 2015 - Pass/Fail Real Living wage - Pass/Fail" }, { "type": "economic", "description": "Financial Capacity assessed through self-completion of WMCA's Financial Risk Assessment Tool. If a 'Fail' or 'Flag as Risk' is received for any metrics, the tenderer MUST engage with WMCA BEFORE THE END OF THE CLARIFICATION PERIOD to provide an explanation and agree mitigation measures. If Tenderers receive a 'Fail' or 'Flag as Risk' and don't engage during the clarification period, they will Fail this condition of participation. The Concessionaire will be required to hold the following levels of insurance; * Professional Indemnity: PS2,000,000 * Public Liability: PS5,000,000 * Employers' Liability: PS10,000,000 * Cyber Liability: PS1,000,000 Tenderers must confirm that they commit to obtaining and maintaining these levels of insurance throughout the duration of the contract and must upload either; a) Insurance Certificates showing that these levels of cover are currently held; or b) A letter/quotation from an insurance company confirming that they would offer the required level of insurance" }, { "type": "technical", "description": "A Procurement Specific Questionnaire (PSQ) will be used. Insurance Requirements - Pass/Fail Financial Standings - Pass/Fail Modern Slavery 2015 - Pass/Fail Real Living wage - Pass/Fail" } ] }, "renewal": { "description": "The contract can be extended by 2 periods of 12 Months at the sole discretion of WMCA" } } ], "communication": { "futureNoticeDate": "2025-09-08T23:59:59+01:00" }, "status": "complete", "procurementMethod": "open", "procurementMethodDetails": "Open procedure", "coveredBy": [ "GPA" ], "submissionMethodDetails": "Via Bravo https://wmca.ukp.app.jaggaer.com/go/47290782019A0BA65FD1 Interested suppliers will need to register for a Bravo account if required", "submissionTerms": { "electronicSubmissionPolicy": "allowed", "languages": [ "en" ] }, "tenderPeriod": { "endDate": "2025-11-24T17:00:00Z" }, "enquiryPeriod": { "endDate": "2025-11-13T17:00:00Z" }, "awardPeriod": { "endDate": "2026-01-14T23:59:59Z" }, "documents": [ { "id": "conflictOfInterest", "documentType": "conflictOfInterest", "description": "Not published" }, { "id": "068990-2025", "documentType": "tenderNotice", "noticeType": "UK4", "description": "Tender notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/068990-2025", "datePublished": "2025-10-28T13:59:42Z", "format": "text/html" }, { "id": "069266-2025", "documentType": "tenderNotice", "noticeType": "UK4", "description": "Tender notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/069266-2025", "datePublished": "2025-10-29T10:53:51Z", "format": "text/html" } ], "amendments": [ { "id": "069266-2025", "description": "Evaluation weightings have been corrected" } ] }, "language": "en", "bids": { "details": [ { "id": "1", "status": "valid", "tenderers": [ { "id": "GB-COH-03595066", "name": "Harvest Digital Limited" } ], "relatedLots": [ "1" ] }, { "id": "2", "status": "valid", "tenderers": [ { "id": "GB-COH-01983874", "name": "McCann Erickson Central Ltd" } ], "relatedLots": [ "1" ] }, { "id": "3", "status": "valid", "tenderers": [ { "id": "GB-COH-06309397", "name": "Mediaworks UK Ltd" } ], "relatedLots": [ "1" ] }, { "id": "4", "status": "valid", "tenderers": [ { "id": "GB-COH-03981236", "name": "Mediaplus UK Ltd" } ], "relatedLots": [ "1" ] }, { "id": "5", "status": "valid", "tenderers": [ { "id": "GB-COH-10418977", "name": "BBJ&K Ltd" } ], "relatedLots": [ "1" ] } ], "statistics": [ { "id": "1", "measure": "bids", "value": 5, "relatedLot": "1" }, { "id": "2", "measure": "finalStageBids", "value": 5, "relatedLot": "1" }, { "id": "3", "measure": "smeFinalStageBids", "value": 5, "relatedLot": "1" }, { "id": "4", "measure": "vcseFinalStageBids", "value": 0, "relatedLot": "1" } ] }, "awards": [ { "id": "1", "title": "Media Buying", "status": "active", "date": "2026-02-03T00:00:00+00:00", "value": { "amountGross": 18000000, "amount": 15000000, "currency": "GBP" }, "mainProcurementCategory": "services", "aboveThreshold": true, "suppliers": [ { "id": "GB-COH-10418977", "name": "BBJ&K" } ], "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" } ], "deliveryAddresses": [ { "region": "UK", "country": "GB", "countryName": "United Kingdom" }, { "region": "UK", "country": "GB", "countryName": "United Kingdom" }, { "region": "UK", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "1" } ], "standstillPeriod": { "endDate": "2026-02-12T23:59:59+00:00" }, "contractPeriod": { "startDate": "2026-02-16T00:00:00+00:00", "endDate": "2029-02-15T23:59:59+00:00", "maxExtentDate": "2031-02-15T23:59:59+00:00" }, "hasRenewal": true, "renewal": { "description": "upto a further 24 months" }, "relatedLots": [ "1" ], "documents": [ { "id": "009301-2026", "documentType": "awardNotice", "noticeType": "UK6", "description": "Contract award notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/009301-2026", "datePublished": "2026-02-03T10:01:26Z", "format": "text/html" } ], "assessmentSummariesDateSent": "2026-02-03T00:00:00+00:00", "milestones": [ { "id": "1", "type": "futureSignatureDate", "dueDate": "2026-02-13T23:59:59+00:00", "status": "scheduled" } ] } ], "contracts": [ { "id": "1", "awardID": "1", "title": "Media Buying", "status": "active", "period": { "startDate": "2026-02-20T00:00:00+00:00", "endDate": "2029-02-21T23:59:59+00:00", "maxExtentDate": "2031-02-21T23:59:59+00:00" }, "hasRenewal": true, "renewal": { "description": "To extend the contract, a review of the suppliers performance against the KPI's will be undertaken 6 months prior to the end of the contract. If KPI's are being met, then the contract can be extended." }, "value": { "amountGross": 18000000, "amount": 15000000, "currency": "GBP" }, "aboveThreshold": true, "dateSigned": "2026-02-20T00:00:00+00:00", "agreedMetrics": [ { "id": "1", "title": "Budget Reporting", "description": "To report on spend during campaigns", "observations": [ { "id": "frequency", "period": { "durationInDays": 7 } } ] }, { "id": "2", "title": "Campaign Delivery", "description": "95% of campaigns launched on time and in full by the desired start date outlined in the works order form", "observations": [ { "id": "frequency", "period": { "durationInMonths": 3 } } ] }, { "id": "3", "title": "Governance", "description": "New briefs answered within a maximum of 3 weeks from issue date Timescales will vary dependant on the size of campaign (between 1 to 3 weeks) and will be set out in the work order", "observations": [ { "id": "frequency", "period": { "durationInMonths": 1 } } ] }, { "id": "4", "title": "Customer Services", "description": "95% of request calls and emails acknowledged within 24 hours during business hours", "observations": [ { "id": "frequency", "period": { "durationInMonths": 3 } } ] } ], "documents": [ { "id": "016310-2026", "documentType": "contractNotice", "noticeType": "UK7", "description": "Contract details notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/016310-2026", "datePublished": "2026-02-24T09:04:46Z", "format": "text/html" }, { "id": "A-12501", "documentType": "contractSigned", "url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-12501", "format": "application/pdf" }, { "id": "016332-2026", "documentType": "contractNotice", "noticeType": "UK7", "description": "Contract details notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/016332-2026", "datePublished": "2026-02-24T09:42:30Z", "format": "text/html" } ], "amendments": [ { "id": "016332-2026", "description": "Copy of contract uploaded" } ] } ] }