{ "tag": [ "compiled" ], "id": "ocds-h6vhtk-05866c-2026-03-18T11:44:59Z", "date": "2026-03-18T11:44:59Z", "ocid": "ocds-h6vhtk-05866c", "initiationType": "tender", "parties": [ { "id": "GB-UKPRN-10005790", "name": "Sheffield Hallam University", "identifier": { "scheme": "GB-UKPRN", "id": "10005790" }, "additionalIdentifiers": [ { "scheme": "GB-PPON", "id": "PVMW-4512-JZYY" } ], "address": { "streetAddress": "City Campus", "locality": "Sheffield", "postalCode": "S1 1WB", "country": "GB", "countryName": "United Kingdom", "region": "UKE32" }, "contactPoint": { "email": "strategicprocurement@shu.ac.uk" }, "roles": [ "buyer" ], "details": { "url": "http://www.shu.ac.uk", "classifications": [ { "id": "publicAuthoritySubCentralGovernment", "scheme": "UK_CA_TYPE", "description": "Public authority - sub-central government" } ] } }, { "id": "GB-COH-10910014", "name": "ANYTHING IS POSSIBLE MEDIA LIMITED", "identifier": { "scheme": "GB-COH", "id": "10910014" }, "additionalIdentifiers": [ { "scheme": "GB-PPON", "id": "PJGQ-9668-VVPH" } ], "address": { "streetAddress": "Third Floor, Frederick House", "locality": "Brighton", "postalCode": "BN1 4EA", "country": "GB", "countryName": "United Kingdom", "region": "UKJ21" }, "roles": [ "tenderer" ], "details": { "url": "https://aip.media/", "scale": "large", "vcse": false } }, { "id": "GB-COH-08045459", "name": "EDUCATION CUBED LTD", "identifier": { "scheme": "GB-COH", "id": "08045459" }, "additionalIdentifiers": [ { "scheme": "GB-PPON", "id": "PWBQ-5466-JHDM" } ], "address": { "streetAddress": "New England House New England Street", "locality": "Brighton", "postalCode": "BN1 4GH", "country": "GB", "countryName": "United Kingdom", "region": "UKJ21" }, "roles": [ "tenderer" ], "details": { "url": "http://www.educationcubed.com", "scale": "large", "vcse": false } }, { "id": "GB-COH-07534447", "name": "HUNTERLODGE GROUP LIMITED", "identifier": { "scheme": "GB-COH", "id": "07534447" }, "additionalIdentifiers": [ { "scheme": "GB-PPON", "id": "PXHX-4549-YCMR" } ], "address": { "streetAddress": "171 High Street", "locality": "Rickmansworth", "postalCode": "WD3 1AY", "country": "GB", "countryName": "United Kingdom", "region": "UKH23" }, "roles": [ "tenderer" ], "details": { "url": "http://hunterlodge.co.uk", "scale": "large", "vcse": false } }, { "id": "GB-COH-06993551", "name": "HYBRID NEWS LIMITED", "identifier": { "scheme": "GB-COH", "id": "06993551" }, "additionalIdentifiers": [ { "scheme": "GB-PPON", "id": "PCJL-7563-YRGZ" } ], "address": { "streetAddress": "46-48 Queen Charlotte Street", "locality": "Bristol", "postalCode": "BS1 4HX", "country": "GB", "countryName": "United Kingdom", "region": "UKK11" }, "roles": [ "tenderer" ], "details": { "url": "http://hybrid.co", "scale": "large", "vcse": false } }, { "id": "GB-COH-02793794", "name": "HAVAS PEOPLE LIMITED", "identifier": { "scheme": "GB-COH", "id": "02793794" }, "additionalIdentifiers": [ { "scheme": "GB-PPON", "id": "PWWB-7379-THDL" } ], "address": { "streetAddress": "Havas House Hermitage Court", "locality": "Maidstone", "postalCode": "ME16 9NT", "country": "GB", "countryName": "United Kingdom", "region": "UKJ46" }, "contactPoint": { "email": "publictenders@havaspeople.com" }, "roles": [ "supplier" ], "details": { "url": "http://www.havaspeople.com", "scale": "sme", "vcse": false, "publicServiceMissionOrganization": false, "shelteredWorkshop": false } } ], "buyer": { "id": "GB-UKPRN-10005790", "name": "Sheffield Hallam University" }, "tender": { "id": "2425-02-RCM-LJ", "legalBasis": { "id": "2023/54", "scheme": "UKPGA", "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents" }, "title": "Media Planning and Buying for Reputation, Business Engagement and Student Recruitment Marketing", "description": "The University requires a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include: * delivering student recruitment success and engagement across the prospective student journey in line with academic and financial targets Home and International * raising the profile and enhancing the reputation of the University through institutional positioning and research impact * promoting the University brand and Sheffield city to achieve stand out and cut through in our competitive marketplace * generating business leads through business engagement activity to support apprenticeship, placement, KTP and other institutional objectives * Measuring and optimising all activity using data and insights to ensure our activities are relevant and impactful The agency will proactively support and work in partnership with the University's Marketing Directorate. In scope are all media planning and buying activities across Prospective Student Recruitment marketing and all brand level marketing as well as lead generation business to business marketing, paid search activity and social media campaigns across all audiences.", "status": "complete", "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "79310000", "description": "Market research services" }, { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" } ], "deliveryAddresses": [ { "region": "UKE32", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "1" } ], "value": { "amountGross": 12500000, "amount": 10416667, "currency": "GBP" }, "procurementMethod": "open", "procurementMethodDetails": "Competitive flexible procedure", "procedure": { "features": "The procurement will be conducted using a Competitive Flexible Procedure comprising two stages. Stage 1 - Conditions of Participation All interested suppliers must complete the Procurement Specific Questionnaire (PSQ), which will include assessment against mandatory and discretionary exclusion grounds, financial and legal capacity, and technical ability to perform the Contract. The top four suppliers who meet the participation requirements will be invited to Stage 2. Stage 2 - Final Tender Submission Qualified suppliers will receive the Invitation to Tender (ITT), final specifications, and associated documents. Final Tenders will be invited. Scored interviews and/or presentations will be held on Monday 10th November as part of the evaluation. Outcome and Contract Award Following evaluation of final submissions, the preferred bidder will be identified. All suppliers from Stage 2 will be notified of the outcome. A mobilisation plan will be agreed with the preferred bidder, and the contract will then be awarded." }, "mainProcurementCategory": "services", "aboveThreshold": true, "submissionMethodDetails": "Tender docs will be available via Sheffield Hallam University's In-Tend site https://in-tendhost.co.uk/sheffieldhallamuniversity Tenderers will need to be registered on this site in order to view documents and submit bids", "submissionTerms": { "electronicSubmissionPolicy": "allowed", "languages": [ "en" ] }, "expressionOfInterestDeadline": "2025-09-12T12:00:00+01:00", "enquiryPeriod": { "endDate": "2025-08-29T12:00:00+01:00" }, "awardPeriod": { "endDate": "2025-12-15T23:59:59Z" }, "lots": [ { "id": "1", "status": "complete", "value": { "amountGross": 12500000, "amount": 10416667, "currency": "GBP" }, "awardCriteria": { "criteria": [ { "type": "quality", "name": "Quality", "numbers": [ { "number": 60, "weight": "percentageExact" } ] }, { "type": "price", "name": "Price", "numbers": [ { "number": 35, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Social Value", "numbers": [ { "number": 5, "weight": "percentageExact" } ] } ] }, "contractPeriod": { "startDate": "2026-01-12T00:00:00Z", "endDate": "2029-01-11T23:59:59Z", "maxExtentDate": "2031-01-11T23:59:59Z" }, "hasRenewal": true, "renewal": { "description": "Initial term of 3 years followed by one possible extension of 2 further years" } } ], "documents": [ { "id": "conflictOfInterest", "documentType": "conflictOfInterest", "description": "Not published" }, { "id": "048138-2025", "documentType": "tenderNotice", "noticeType": "UK4", "description": "Tender notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/048138-2025", "datePublished": "2025-08-12T15:53:53+01:00", "format": "text/html" } ] }, "language": "en", "bids": { "details": [ { "id": "1", "status": "valid", "tenderers": [ { "id": "GB-COH-02793794", "name": "HAVAS PEOPLE LIMITED" } ], "relatedLots": [ "1" ] }, { "id": "2", "status": "valid", "tenderers": [ { "id": "GB-COH-10910014", "name": "ANYTHING IS POSSIBLE MEDIA LIMITED" } ], "relatedLots": [ "1" ] }, { "id": "3", "status": "valid", "tenderers": [ { "id": "GB-COH-08045459", "name": "EDUCATION CUBED LTD" } ], "relatedLots": [ "1" ] }, { "id": "4", "status": "valid", "tenderers": [ { "id": "GB-COH-07534447", "name": "HUNTERLODGE GROUP LIMITED" } ], "relatedLots": [ "1" ] }, { "id": "5", "status": "valid", "tenderers": [ { "id": "GB-COH-06993551", "name": "HYBRID NEWS LIMITED" } ], "relatedLots": [ "1" ] } ], "statistics": [ { "id": "1", "measure": "bids", "value": 10, "relatedLot": "1" }, { "id": "2", "measure": "finalStageBids", "value": 5, "relatedLot": "1" }, { "id": "3", "measure": "smeFinalStageBids", "value": 0, "relatedLot": "1" }, { "id": "4", "measure": "vcseFinalStageBids", "value": 0, "relatedLot": "1" } ] }, "awards": [ { "id": "1", "status": "active", "date": "2026-01-05T00:00:00Z", "value": { "amountGross": 12500000, "amount": 10416667, "currency": "GBP" }, "mainProcurementCategory": "services", "aboveThreshold": true, "suppliers": [ { "id": "GB-COH-02793794", "name": "HAVAS PEOPLE LIMITED" } ], "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "79341400", "description": "Advertising campaign services" }, { "scheme": "CPV", "id": "79342000", "description": "Marketing services" } ], "deliveryAddresses": [ { "region": "UKC", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKD", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKE", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKF", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKG", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKH", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKI", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKJ", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKK", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKC", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKD", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKE", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKF", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKG", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKH", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKI", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKJ", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKK", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "1" } ], "standstillPeriod": { "endDate": "2026-01-19T23:59:59+00:00" }, "contractPeriod": { "startDate": "2026-01-20T00:00:00Z", "endDate": "2029-01-19T23:59:59Z", "maxExtentDate": "2031-01-19T23:59:59Z" }, "hasRenewal": true, "renewal": { "description": "3+2" }, "relatedLots": [ "1" ], "documents": [ { "id": "001581-2026", "documentType": "awardNotice", "noticeType": "UK6", "description": "Contract award notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/001581-2026", "datePublished": "2026-01-08T15:52:48Z", "format": "text/html" } ], "assessmentSummariesDateSent": "2026-01-08T00:00:00Z", "milestones": [ { "id": "1", "type": "futureSignatureDate", "dueDate": "2026-01-20T23:59:59Z", "status": "scheduled" } ] } ], "contracts": [ { "id": "1", "awardID": "1", "status": "active", "period": { "startDate": "2026-02-20T00:00:00Z", "endDate": "2029-02-19T23:59:59Z", "maxExtentDate": "2031-01-19T23:59:59Z" }, "hasRenewal": true, "renewal": { "description": "3+2" }, "value": { "amountGross": 12500000, "amount": 10416667, "currency": "GBP" }, "aboveThreshold": true, "dateSigned": "2026-02-20T00:00:00Z", "documents": [ { "id": "A-13464", "documentType": "contractSigned", "url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-13464", "format": "application/vnd.openxmlformats-officedocument.wordprocessingml.document" }, { "id": "024497-2026", "documentType": "contractNotice", "noticeType": "UK7", "description": "Contract details notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/024497-2026", "datePublished": "2026-03-18T11:44:59Z", "format": "text/html" } ], "agreedMetrics": [ { "id": "1", "title": "Cost per application (CPA - applications)", "observations": [ { "id": "frequency", "period": { "durationInMonths": 1 } } ] }, { "id": "2", "title": "Share of search (brand demand vs competitors)", "observations": [ { "id": "frequency", "period": { "durationInMonths": 1 } } ] }, { "id": "3", "title": "Strategic media plan delivery (quality + timeliness)", "observations": [ { "id": "frequency", "period": { "durationInMonths": 3 } } ] } ] } ] }