{ "tag": [ "compiled" ], "id": "ocds-h6vhtk-0586fc-2025-08-14T14:41:04+01:00", "date": "2025-08-14T14:41:04+01:00", "ocid": "ocds-h6vhtk-0586fc", "initiationType": "tender", "parties": [ { "id": "GB-UKPRN-10001465", "name": "Bath College", "identifier": { "scheme": "GB-UKPRN", "id": "10001465" }, "additionalIdentifiers": [ { "scheme": "GB-PPON", "id": "PVHZ-7995-LJXV" } ], "address": { "streetAddress": "Avon Street", "locality": "BATH", "postalCode": "BA1 1UP", "country": "GB", "countryName": "United Kingdom", "region": "UKK12" }, "contactPoint": { "email": "laura.king@bathcollege.ac.uk" }, "roles": [ "buyer" ], "details": { "classifications": [ { "scheme": "UK_CA_TYPE", "id": "publicAuthoritySubCentralGovernment", "description": "Public authority - sub-central government" } ] } } ], "buyer": { "id": "GB-UKPRN-10001465", "name": "Bath College" }, "tender": { "id": "BED-9", "legalBasis": { "id": "2023/54", "scheme": "UKPGA", "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents" }, "title": "BED-9 - Bath College - Media Buying, Planning & Digital Marketing Services", "description": "Overview Bath College is inviting proposals from experienced media and marketing agencies to support our in-house marketing team with media buying, planning, and digital marketing services. This includes both traditional and digital advertising channels. - Contract Duration: 24 months - Possible Extension: 12 months (subject to performance review) - Estimated Annual Value: PS100,000 (including VAT) - Location Focus: Bath and North Somerset We are looking for a partner who can deliver value for money, demonstrate creativity and strategic thinking, and work collaboratively with our team to enhance our visibility and engagement across the region. What We Need We are seeking a full-service media partner who can: - Plan and buy media across a wide range of platforms, including: - Billboards (paper and digital) - Bus and rail station ads - Cinema and poster sites - Radio and TV advertising - Print (leaflets, brochures) - Experiential and event marketing - Door drops and telemarketing - Support digital marketing, including: - Paid ad campaigns (Google, social media, etc.) - Strategic input and campaign planning - Ad hoc digital support and training for our team - Collaborate closely with our in-house marketing and digital teams to: - Align campaigns with our brand and goals - Share insights and performance data - Provide creative feedback and asset reviews - Deliver quarterly reviews to evaluate campaign performance, identify improvements, and plan future activity. We value a partner who is proactive, strategic, and committed to a long-term relationship-not just a transactional service provider. Key Requirements Your proposal should clearly demonstrate: - Relevant experience in media buying and planning, especially in the education or public sector. - Digital marketing expertise, including training and upskilling internal teams. - Understanding of brand strategy and how to integrate offline and online campaigns. - Collaborative approach, with clear communication and dedicated account management. - Transparent pricing, including any rebates or markups from media owners. We also expect a commitment to sustainability, equality, diversity, and inclusion, in line with Bath College's values. Submission Checklist To be considered, your submission must include: Responses to Quality and Social Value Questions, see attached documents Completed Pricing Document, see attached documents Signed Conflict of Interest Declaration, see attached documents For full information regarding this tender, please review all attached documents.", "status": "active", "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" } ], "deliveryAddresses": [ { "region": "UK", "country": "GB", "countryName": "United Kingdom" }, { "region": "UK", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "1" } ], "value": { "amountGross": 100000, "currency": "GBP" }, "procurementMethod": "open", "procurementMethodDetails": "Below threshold - open competition", "mainProcurementCategory": "services", "aboveThreshold": false, "techniques": { "hasFrameworkAgreement": true, "frameworkAgreement": { "method": "withReopeningCompetition", "type": "closed", "description": "Proposals will be evaluated based on the following weighted criteria: Media Buying & Digital Expertise - 60% Social Value (e.g. local impact, apprenticeships) - 10% Presentation (for shortlisted bidders) -10% Pricing (value for money, transparency) - 20% Shortlisted bidders will be invited to present their approach to a live brief related to our recruitment campaign. More information can be found in attached documents." } }, "submissionMethodDetails": "Please submit all questions to: Laura.King@bathcollege.ac.uk (Finance & Contract Business Partner), these will be forwarded to relevant parties. Bid submissions to be sent to Procurement@bathcollege.ac.uk", "submissionTerms": { "electronicSubmissionPolicy": "notAllowed" }, "tenderPeriod": { "endDate": "2025-08-31T23:59:00+01:00" }, "enquiryPeriod": { "endDate": "2025-08-24T23:59:00+01:00" }, "otherRequirements": { "reservedParticipationLocation": { "gazetteer": { "scheme": "GB-ONS", "identifiers": [ "K02000001" ] } } }, "lots": [ { "id": "1", "status": "active", "value": { "amountGross": 100000, "currency": "GBP" }, "suitability": { "sme": true }, "contractPeriod": { "startDate": "2025-10-01T00:00:00+01:00", "endDate": "2027-09-30T23:59:59+01:00" }, "awardCriteria": { "description": "Please review document titled: Media Buying Tender Quality Questions for full breakdown of criteria." } } ], "documents": [ { "id": "A-4254", "documentType": "biddingDocuments", "description": "ZIP file includes following: Invitation to tender (BED-9) Conflict of Interest Media Buying Tender Quality Questions Timeline", "url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-4254", "format": "application/x-zip-compressed" }, { "id": "048375-2025", "documentType": "tenderNotice", "noticeType": "UK4", "description": "Tender notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/048375-2025", "datePublished": "2025-08-13T12:18:37+01:00", "format": "text/html" }, { "id": "048811-2025", "documentType": "tenderNotice", "noticeType": "UK4", "description": "Tender notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/048811-2025", "datePublished": "2025-08-14T14:41:04+01:00", "format": "text/html" } ] }, "language": "en" }