{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-058c5d-2025-08-21T16:06:33+01:00",
    "date": "2025-08-21T16:06:33+01:00",
    "ocid": "ocds-h6vhtk-058c5d",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PGTT-3583-QXLN",
            "name": "Royal Botanic Gardens, Kew",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PGTT-3583-QXLN"
            },
            "address": {
                "streetAddress": "Royal Botanic Gardens, Kew, The Herbarium, Kew Green",
                "locality": "Richmond",
                "postalCode": "TW9 3AE",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI75"
            },
            "contactPoint": {
                "name": "Sarah Jandu",
                "email": "procurement@kew.org",
                "telephone": "02083325000"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "scheme": "UK_CA_TYPE",
                        "id": "publicAuthorityCentralGovernment",
                        "description": "Public authority - central government"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PGTT-3583-QXLN",
        "name": "Royal Botanic Gardens, Kew"
    },
    "planning": {
        "milestones": [
            {
                "id": "engagement",
                "type": "engagement",
                "description": "Internal desk based research being conducted to understand the market and draw up a list of potential suppliers. Contact with suppliers that have previously applied for similar contracts with RBG Kew to gauge interest in the contract opportunity. If any other Suppliers are interested in this opportunity please email procurement@kew.org to let us know and we will then inform you when the opportunity is live.",
                "dueDate": "2025-08-29T23:59:59+01:00",
                "status": "scheduled"
            }
        ],
        "documents": [
            {
                "id": "050629-2025",
                "documentType": "marketEngagementNotice",
                "noticeType": "UK2",
                "description": "Preliminary market engagement notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/050629-2025",
                "datePublished": "2025-08-21T16:06:33+01:00",
                "format": "text/html"
            }
        ]
    },
    "tender": {
        "id": "RBGKEW1471",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "RBGKEW1471 - Face to face membership sales services",
        "description": "We are looking to procure a supplier to initiate and close membership sales to prospective members face-to-face, on site at Kew Gardens. RBG, Kew has a successful membership scheme with over 100,000 members on around 80,000 memberships. This is made up of around 20,000 new sales and 60,000 renewals each year. We have ambitious plans to double our membership over the coming five years and we are seeking a partnership with a face-to-face membership sales agency to support this ambition. We have an existing contract in place for this service, and our current contract for this service delivers up to 10% of our annual sales. We are seeking a supplier who can support us to grow this in line with our ambitious plans Kew Gardens is a popular destination in South West London, currently the 13th most popular visitor attraction in the UK, and the #1 paid outdoor attraction, drawing almost 2 million visitors annually. We have huge potential to convert these visitors to members, and we are seeking a professional, experienced supplier to deliver this membership conversion. Secondary to membership sales, we expect the supplier to also deliver membership upgrades and renewals to existing members. To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=975236936",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79342200",
                        "description": "Promotional services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79600000",
                        "description": "Recruitment services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79620000",
                        "description": "Supply services of personnel including temporary staff"
                    },
                    {
                        "scheme": "CPV",
                        "id": "98100000",
                        "description": "Membership organisation services"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 336000,
            "amount": 280000,
            "currency": "GBP"
        },
        "mainProcurementCategory": "services",
        "aboveThreshold": true,
        "lots": [
            {
                "id": "1",
                "contractPeriod": {
                    "startDate": "2026-04-01T00:00:00+01:00",
                    "endDate": "2028-03-31T23:59:59+01:00",
                    "maxExtentDate": "2030-03-31T23:59:59+00:00"
                },
                "hasRenewal": true,
                "status": "planning"
            }
        ],
        "communication": {
            "futureNoticeDate": "2025-09-04T23:59:59+01:00"
        },
        "status": "planning"
    },
    "language": "en"
}