{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-059971-2025-09-12T13:30:55+01:00",
    "date": "2025-09-12T13:30:55+01:00",
    "ocid": "ocds-h6vhtk-059971",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-CHC-XR6326",
            "name": "New College Durham",
            "identifier": {
                "scheme": "GB-CHC",
                "id": "XR6326"
            },
            "additionalIdentifiers": [
                {
                    "scheme": "GB-PPON",
                    "id": "PXXW-9561-YPNJ"
                }
            ],
            "address": {
                "streetAddress": "Framwellgate Moor Campus",
                "locality": "Durham",
                "postalCode": "DH1 5ES",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKC14"
            },
            "contactPoint": {
                "email": "purchasing@newdur.ac.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "scheme": "UK_CA_TYPE",
                        "id": "publicAuthoritySubCentralGovernment",
                        "description": "Public authority - sub-central government"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-CHC-XR6326",
        "name": "New College Durham"
    },
    "planning": {
        "milestones": [
            {
                "id": "engagement",
                "type": "engagement",
                "description": "Suppliers interested in participating are invited to register their interest by contacting Craig Long, craig.long@newdur.ac.uk by 30 September 2025.",
                "dueDate": "2025-09-30T23:59:59+01:00",
                "status": "scheduled"
            }
        ],
        "documents": [
            {
                "id": "056193-2025",
                "documentType": "marketEngagementNotice",
                "noticeType": "UK2",
                "description": "Preliminary market engagement notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/056193-2025",
                "datePublished": "2025-09-12T13:30:55+01:00",
                "format": "text/html"
            }
        ]
    },
    "tender": {
        "id": "NCD440",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Digital & Media Advertising",
        "description": "New College Durham intends to issue a tender for the provision of Digital and Media Advertising Services, split into two Lots: - Lot 1: Digital Marketing - including PPC, Google Display, YouTube, Social Media advertising, and remarketing. - Lot 2: Media Advertising - including out-of-home, radio/streaming, and TV advertising. The College uses a wide range of marketing activity to support student recruitment, staff recruitment, and brand awareness. We are seeking experienced partners who can provide a proactive, value-added service to help us maximise return on investment across our campaigns. Scope of Services -For Digital Marketing, campaigns typically include early application drives, adult learner recruitment, mid-year course promotions, summer enrolment activity, and targeted ad-hoc activity. Budgets vary but can range from PS1,000 to PS10,000 per campaign. -For Media Advertising, annual campaigns include a major summer push (approx. PS40,000), alongside smaller autumn, winter, and ad-hoc campaigns. Channels include outdoor, radio/streaming, and TV, with support required for advert production and clearance. Supplier Expectations We are looking for agencies who can: - Advise on how to optimise campaigns and improve ROI. - Provide clear, regular reporting and recommendations. - Demonstrate relevant experience with similar budgets and audiences. - Understand and target our key audience groups (school leavers, parents, adult learners, HE applicants, apprenticeships, and employers). Market Engagement This supplier engagement exercise is designed to: - Gauge the level of market interest. - Share outline requirements. - Inform the procurement approach ahead of tender publication.",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKC",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKD",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKE",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKF",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKG",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKH",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKI",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKJ",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKK",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "mainProcurementCategory": "services",
        "aboveThreshold": true,
        "lots": [
            {
                "id": "1",
                "suitability": {
                    "sme": true
                },
                "contractPeriod": {
                    "startDate": "2026-02-01T00:00:00Z",
                    "endDate": "2029-01-31T23:59:59Z",
                    "maxExtentDate": "2031-01-31T23:59:59Z"
                },
                "hasRenewal": true,
                "status": "planning"
            }
        ],
        "status": "planning"
    },
    "language": "en"
}