{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-05d055-2025-10-21T08:44:47+01:00",
    "date": "2025-10-21T08:44:47+01:00",
    "ocid": "ocds-h6vhtk-05d055",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PBHX-8363-MBBV",
            "name": "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PBHX-8363-MBBV"
            },
            "address": {
                "streetAddress": "Middlemarch Business Park",
                "locality": "Coventry",
                "postalCode": "CV3 4SU",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKG13"
            },
            "contactPoint": {
                "name": "Sarah Waters",
                "email": "procurement@ahdb.org.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://defra-family.force.com/s/Welcome",
                "classifications": [
                    {
                        "scheme": "UK_CA_TYPE",
                        "id": "publicAuthoritySubCentralGovernment",
                        "description": "Public authority - sub-central government"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PBHX-8363-MBBV",
        "name": "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
    },
    "planning": {
        "noEngagementNoticeRationale": "AHDB are aware this is a niche market with limited suppliers/agencies. The successful agency should have experience of specialist health care communications, with a particular focus on nutrition, and be able to provide a vast depth of healthcare professional experience within their team, focusing on red meat and dairy."
    },
    "tender": {
        "id": "ocds-h6vhtk-05d055",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Health Care Professional Communications Agency requirements",
        "description": "AHDB are seeking a specialist healthcare communication partner to help shape our health and nutrition strategy, providing credible evidence-based nutrition expertise to support our health care communications and stakeholder engagement plan, including the evaluations thereof, and shape wider conversations about British farming and food. The successful agency should have experience of specialist health care communications, with a particular focus on nutrition, and be able to provide a vast depth of healthcare professional experience within their team. The closing date for this opportunity is NOON 24th November 2025. The AHDB portal link is https://defra-family.force.com/s/Welcome Suppliers must also register to the Central Digital Platform as per PA23 rules and regulations. The contract is approx PS100k per annum, initial contract is for 1 year with the option of 1+1 extensions.",
        "status": "active",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79416200",
                        "description": "Public relations consultancy services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UK",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 450000,
            "amount": 375000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "mainProcurementCategory": "services",
        "aboveThreshold": true,
        "coveredBy": [
            "GPA"
        ],
        "submissionMethodDetails": "https://defra-family.force.com/s/Welcome",
        "submissionTerms": {
            "electronicSubmissionPolicy": "allowed",
            "languages": [
                "en"
            ]
        },
        "tenderPeriod": {
            "endDate": "2025-11-24T12:00:00Z"
        },
        "enquiryPeriod": {
            "endDate": "2025-11-14T12:00:00Z"
        },
        "awardPeriod": {
            "endDate": "2026-02-09T23:59:59Z"
        },
        "lots": [
            {
                "id": "1",
                "status": "active",
                "value": {
                    "amountGross": 450000,
                    "amount": 375000,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "price",
                            "name": "Commercial Costings/Price",
                            "description": "10% weightings",
                            "numbers": [
                                {
                                    "number": 10,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "quality",
                            "name": "Quality/Technical",
                            "description": "90% Quality/Technical",
                            "numbers": [
                                {
                                    "number": 90,
                                    "weight": "percentageExact"
                                }
                            ]
                        }
                    ]
                },
                "suitability": {
                    "sme": true
                },
                "contractPeriod": {
                    "startDate": "2026-04-01T00:00:00+01:00",
                    "endDate": "2027-03-31T23:59:59+01:00",
                    "maxExtentDate": "2029-03-31T23:59:59+01:00"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "1+1 after initial 1 year contract"
                }
            }
        ],
        "documents": [
            {
                "id": "conflictOfInterest",
                "documentType": "conflictOfInterest",
                "description": "Not published"
            },
            {
                "id": "066935-2025",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/066935-2025",
                "datePublished": "2025-10-21T08:44:47+01:00",
                "format": "text/html"
            }
        ],
        "contractTerms": {
            "financialTerms": "As per AHDB terms and conditions"
        }
    },
    "language": "en"
}