{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-05efd6-2026-01-08T16:52:53Z",
    "date": "2026-01-08T16:52:53Z",
    "ocid": "ocds-h6vhtk-05efd6",
    "initiationType": "tender",
    "planning": {
        "documents": [
            {
                "id": "080210-2025",
                "documentType": "plannedProcurementNotice",
                "noticeType": "UK1",
                "description": "Pipeline notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/080210-2025",
                "datePublished": "2025-12-05T14:10:07Z",
                "format": "text/html"
            },
            {
                "id": "000231-2026",
                "documentType": "marketEngagementNotice",
                "noticeType": "UK2",
                "description": "Preliminary market engagement notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/000231-2026",
                "datePublished": "2026-01-05T11:38:28Z",
                "format": "text/html"
            },
            {
                "id": "001625-2026",
                "documentType": "marketEngagementNotice",
                "noticeType": "UK2",
                "description": "Preliminary market engagement notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/001625-2026",
                "datePublished": "2026-01-08T16:52:53Z",
                "format": "text/html"
            }
        ],
        "milestones": [
            {
                "id": "engagement",
                "type": "engagement",
                "description": "Transport for Wales are using this Preliminary Market Engagement Notice to identify supplier interest in the upcoming requirement for the Strategic Brand Guardianship. TfW may in future decide to hold an online market engagement session via Microsoft Teams. If this is the case, then suppliers that complete the feedback questionnaire attached, will be contacted and invited. Please complete this Microsoft Form Feedback Questionnaire by 5pm, Monday 12th January 2026. https://forms.office.com/Pages/ResponsePage.aspx?id=JNDchxkwJkiZVrp2sqBP9GQHxZZpmRBEpZb6y9KNSQVUMDZDODNEWDBERDJHV0w4U1A0UUFLS0NZSi4u (if the link doesn't allow you to click it, please copy and paste it into your internet browser).",
                "dueDate": "2026-01-12T23:59:59+00:00",
                "status": "scheduled"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-COH-09476013",
            "name": "Transport for Wales",
            "identifier": {
                "scheme": "GB-COH",
                "id": "09476013"
            },
            "address": {
                "streetAddress": "3 Llys Cadwyn",
                "locality": "Pontypridd",
                "postalCode": "CF37 4TH",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKL15"
            },
            "contactPoint": {
                "email": "supplychain@tfw.wales",
                "name": "Curtis Jordan"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://tfw.wales/",
                "classifications": [
                    {
                        "id": "publicAuthoritySubCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - sub-central government"
                    },
                    {
                        "id": "GB-WLS",
                        "scheme": "UK_CA_DEVOLVED_REGULATIONS",
                        "description": "Welsh devolved regulations apply"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-COH-09476013",
        "name": "Transport for Wales"
    },
    "tender": {
        "id": "ocds-h6vhtk-05efd6",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "TfW Strategic Brand Guardianship",
        "description": "TfW requires a strategic Brand Guardianship agency to provide insight and expertise that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development. Core services may include, but are not limited to: * Strategic brand direction, evolution and innovation * Branded customer experience * Brand guardianship and governance * Creative development and brand activation * Strategic expertise and insight",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79413000",
                        "description": "Marketing management consultancy services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79822500",
                        "description": "Graphic design services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79415200",
                        "description": "Design consultancy services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UK",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 7200000,
            "amount": 6000000,
            "currency": "GBP"
        },
        "mainProcurementCategory": "services",
        "lots": [
            {
                "id": "1",
                "suitability": {
                    "sme": true
                },
                "contractPeriod": {
                    "startDate": "2026-06-01T00:00:00+01:00",
                    "endDate": "2030-10-31T23:59:59+00:00"
                },
                "status": "planned"
            }
        ],
        "communication": {
            "futureNoticeDate": "2026-01-01T23:59:59+00:00"
        },
        "status": "planned",
        "aboveThreshold": true,
        "amendments": [
            {
                "id": "001625-2026",
                "description": "Response for questionnaire date extended."
            }
        ]
    },
    "language": "en"
}