{
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    "date": "2025-12-10T11:02:22Z",
    "ocid": "ocds-h6vhtk-05f28b",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-NHS-QOQ",
            "name": "NHS HUMBER AND NORTH YORKSHIRE INTEGRATED CARE BOARD",
            "identifier": {
                "scheme": "GB-NHS",
                "id": "QOQ"
            },
            "additionalIdentifiers": [
                {
                    "scheme": "GB-PPON",
                    "id": "PBCG-3899-RLCL"
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            ],
            "address": {
                "streetAddress": "Health House, Grange Park Lane, Willerby",
                "locality": "East Riding of Yorkshire",
                "postalCode": "HU10 6DT",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKE12"
            },
            "contactPoint": {
                "email": "hnyicb.procurement@nhs.net"
            },
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                    "id": "PBHQ-1898-NJCX"
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            "address": {
                "streetAddress": "Generator Studios",
                "locality": "Newcastle",
                "postalCode": "NE1 2LA",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKC22"
            },
            "contactPoint": {
                "email": "suzanned@gardiner-richardson.com"
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        },
        "title": "HNY CfE - Brand Development, Market Segmentation, PR and Social Media Support",
        "description": "NHS Humber and North Yorkshire Integrated Care Board (HNYICB), on behalf of the Humber and North Yorkshire Centre for Excellence (HNY CfE), are seeking support from a specialist public relations and marketing agency with the skills, knowledge and experience to support with brand creation and development, strategy creation and public relations. The Supplier will be required to: * Review and update the Centre for Excellence branding and identity, incorporating alcohol and obesity; * Customer Market Segmentation for Alcohol and Obesity; * Provide PR Support; * Provide Social media account management; and * Plan and Deliver Launch Events.",
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        "procurementMethod": "limited",
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                "status": "complete"
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                    ],
                    "deliveryAddresses": [
                        {
                            "region": "UKE1",
                            "country": "GB",
                            "countryName": "United Kingdom"
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                            "country": "GB",
                            "countryName": "United Kingdom"
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                    "relatedLot": "1"
                }
            ],
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                "startDate": "2025-12-05T00:00:00Z",
                "endDate": "2027-01-31T23:59:59Z",
                "maxExtentDate": "2027-02-28T23:59:59Z"
            },
            "hasRenewal": true,
            "renewal": {
                "description": "The Authority shall be entitled to extend the Term on one or more occasions by giving the Supplier written notice no less than one (1) month prior to the date on which this Contract would otherwise have expired, provided that the duration of this Contract shall be no longer than the total term specified in the Key Provisions."
            },
            "value": {
                "amountGross": 164400,
                "amount": 137000,
                "currency": "GBP"
            },
            "aboveThreshold": false,
            "dateSigned": "2025-12-05T00:00:00Z",
            "documents": [
                {
                    "id": "081370-2025",
                    "documentType": "contractNotice",
                    "noticeType": "UK7",
                    "description": "Contract details notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/081370-2025",
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