{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-064b25-2026-02-27T13:51:31Z",
    "date": "2026-02-27T13:51:31Z",
    "ocid": "ocds-h6vhtk-064b25",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PVMW-8599-JZNJ",
            "name": "HM Revenue & Customs",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PVMW-8599-JZNJ"
            },
            "address": {
                "streetAddress": "100 Parliament Street",
                "locality": "London",
                "postalCode": "SW1A 2BQ",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI32"
            },
            "contactPoint": {
                "email": "hmrcsupportsapariba@hmrc.gov.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "publicAuthorityCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - central government"
                    }
                ]
            }
        },
        {
            "id": "GB-COH-05382856",
            "name": "CRIMESTOPPERS TRUST",
            "identifier": {
                "scheme": "GB-COH",
                "id": "05382856"
            },
            "additionalIdentifiers": [
                {
                    "scheme": "GB-PPON",
                    "id": "PZWY-1765-JCVW"
                }
            ],
            "address": {
                "streetAddress": "C/O Sedulo Office 605, Albert House",
                "locality": "London",
                "postalCode": "EC1V 9DD",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI43"
            },
            "contactPoint": {
                "email": "finance@crimestoppers-uk.org"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large",
                "vcse": true
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PVMW-8599-JZNJ",
        "name": "HM Revenue & Customs"
    },
    "tender": {
        "id": "ocds-h6vhtk-064b25",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Crimestoppers Ilicit Tobacco Campaign",
        "description": "Overview: The supplier Crimestoppers, will be given a direct award (below threshold) to deliver a 10-week national campaign aimed at changing public perception of illicit tobacco. It will also provide channels through which to report potential criminal activity relating to the importation, storage, supply and sale of illicit tobacco. This will provide a \"test and learn\" opportunity to gauge the effectiveness of the messaging. If successful, consideration will be given to running further campaigns. Required deliverables: The supplier will * Develop a digital first campaign. * Craft compelling messaging with an easy read call to action. * Design creatives to present different strands of the issue. * Produce a suite of assets as part of the campaign including: 6 static tiles 2 social carousels 1 radio ad (script) * Develop a campaign landing page on Crimestoppers-uk.org including core messaging and call to action for reporting with a link to the anonymised reporting form. * Create a briefing pack to assist the amplification of the campaign through Crimestoppers' network of contacts and stakeholders. * Approach the 43 police forces that the supplier works with to support the campaign * Garner support by sharing the briefing pack with 800+ stakeholder organisation, nongovernmental organisations, commercial entities and business partners. * Use existing Home Office contacts to further amplify the campaign through their network. The supplier will forward reports generated by the campaign to the customer using the mechanism covered by the existing agreement between the supplier and customer. The customer will have discretion to use the reports as it sees fit.",
        "status": "complete",
        "procurementMethod": "direct",
        "procurementMethodDetails": "Below threshold - without competition",
        "lots": [
            {
                "id": "1",
                "status": "complete"
            }
        ]
    },
    "awards": [
        {
            "id": "1",
            "status": "active",
            "mainProcurementCategory": "services",
            "suppliers": [
                {
                    "id": "GB-COH-05382856",
                    "name": "CRIMESTOPPERS TRUST"
                }
            ],
            "items": [
                {
                    "id": "1",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "79341400",
                            "description": "Advertising campaign services"
                        }
                    ],
                    "deliveryAddresses": [
                        {
                            "region": "UK",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "relatedLots": [
                "1"
            ]
        }
    ],
    "contracts": [
        {
            "id": "1",
            "awardID": "1",
            "title": "Crimestoppers Illicit Tobacco Campaign",
            "status": "active",
            "period": {
                "startDate": "2026-02-25T00:00:00Z",
                "endDate": "2026-05-05T23:59:59+01:00",
                "maxExtentDate": "2027-05-05T23:59:59+01:00"
            },
            "hasRenewal": true,
            "renewal": {
                "description": "An extension would be considered if the 10-week campaign proves to be successful in terms of public engagement and the parties agree that an extension would be beneficial to allow wider coverage and impact."
            },
            "value": {
                "amountGross": 120000,
                "amount": 100000,
                "currency": "GBP"
            },
            "aboveThreshold": false,
            "dateSigned": "2026-02-25T00:00:00Z",
            "documents": [
                {
                    "id": "A-12727",
                    "documentType": "contractSigned",
                    "url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-12727",
                    "format": "application/pdf"
                },
                {
                    "id": "017940-2026",
                    "documentType": "contractNotice",
                    "noticeType": "UK7",
                    "description": "Contract details notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/017940-2026",
                    "datePublished": "2026-02-27T13:51:31Z",
                    "format": "text/html"
                }
            ]
        }
    ],
    "language": "en"
}