{ "tag": [ "compiled" ], "id": "ocds-h6vhtk-06812a-2026-04-13T15:04:56+01:00", "date": "2026-04-13T15:04:56+01:00", "ocid": "ocds-h6vhtk-06812a", "initiationType": "tender", "parties": [ { "id": "GB-COH-09860485", "name": "TRANSPORT UK EAST MIDLANDS LIMITED", "identifier": { "scheme": "GB-COH", "id": "09860485" }, "additionalIdentifiers": [ { "scheme": "GB-PPON", "id": "PYJP-8287-BJGL" } ], "address": { "streetAddress": "2nd Floor St Andrew's House", "locality": "London", "postalCode": "EC4A 3AG", "country": "GB", "countryName": "United Kingdom", "region": "UKI31" }, "contactPoint": { "email": "Procurement@eastmidlandsrailway.co.uk" }, "roles": [ "buyer" ], "details": { "classifications": [ { "id": "privateUtility", "scheme": "UK_CA_TYPE", "description": "Private utility" } ] } } ], "buyer": { "id": "GB-COH-09860485", "name": "TRANSPORT UK EAST MIDLANDS LIMITED" }, "tender": { "id": "ocds-h6vhtk-06812a", "legalBasis": { "id": "2023/54", "scheme": "UKPGA", "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents" }, "title": "Media Services", "description": "East Midlands Railway provides intercity and regional train services across the Midlands through to London. These are distinguished by 3 sub brands that reflect the region they serve and routes they operate: EMR Intercity operates from the Midlands (Sheffield, Derby, Nottingham, Leicester) through to London St Pancras EMR Regional provides local services to towns and communities across England, including; Crewe, Matlock, Stoke-on-Trent, Peterborough, Grantham, Norwich and Skegness. EMR Connect operates between Corby and London St Pancras. The Luton Airport Express operates on this route with majority of airport passengers travelling from London St Pancras. EMR are looking for a strategic marketing agency to plan, buy and optimise all of their paid media for both EMR and Luton Airport Express which covers but is not limited to:- 1. Media Buying (AV, Radio, OOH, Social, Digital) AV (includes linear TV, Video on Demand and Connected TV) Radio (Digital audio, traditional radio and sponsorships if relevant) OOH (Digital and paper) Social (Meta, snapchat, tiktok etc.) Digital (covers awareness and conversion driving activity) 2. Digital Display (includes dynamic display capability) Standard IAB and dynamic display (see section 7 for further details) 3. Pay Per Click (PPC) for both EMR and Luton Airport Express. 4. Search Engine Optimisation (SEO) for two websites eastmidlandsrailway.co.uk & Lutonairportexpress.co.uk", "status": "active", "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" } ], "deliveryAddresses": [ { "region": "UK", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "1" } ], "value": { "amountGross": 54000000, "amount": 45000000, "currency": "GBP" }, "procurementMethod": "selective", "procurementMethodDetails": "Competitive flexible procedure", "procedure": { "features": "A Procurement Specific Questionnaire (PSQ) including a 'Conditions of Participation' Stage. Following assessment of the 'Conditions of Participation', compliant Tenderers will be invited to submit an initial Tender which will be scored against an available weighting of 85%. Shortlisted Tenderers following ITT Stage 1 will be required to attend a Presentation/Interview in-person along with a panel of key stakeholders, noted as ITT Stage 2 which will make up the remaining 15% of their bid. Tenderers will be requested to present against a pitch should their written quality, social value and price be scored the highest following moderation, or if their score is within a 20% tolerance of the highest scored bidder, providing they also meet the minimum quality threshold below. To be considered of sufficient quality, the evaluated response must achieve a minimum quality threshold involving: an overall minimum of half of the total available weighted score Failure to meet any of the minimum performance thresholds will result in disqualification from this Procurement. As part of Stage 2, EMR reserve the right to commence negotiation, initial Tenders will be used as the basis for negotiation to refine their content, this will be clearly separated from the pitch part of the presentation which will be scored independently against the corresponding 15% weighting. Following negotiation, Tenderers shall be invited to submit a final revised Tender against their Stage 1 written bid only (not the presentation). The evaluation of revised Tenders shall be as per the scoring criteria detailed in this document. Following submission of a final revised Tender EMR reserves the right to carry out a further interview/clarification stage. Contract award will be based on the scores obtained following the evaluation of the final revised Tender." }, "mainProcurementCategory": "services", "specialRegime": [ "utilities" ], "aboveThreshold": true, "submissionMethodDetails": "https://eastmidlandsrailway.medius-s2c.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ViewOpportunityEvent.aspx?EventID=2271&Culture=en-GB", "submissionTerms": { "electronicSubmissionPolicy": "allowed", "languages": [ "en" ] }, "expressionOfInterestDeadline": "2026-05-13T14:00:00+01:00", "awardPeriod": { "endDate": "2026-08-05T23:59:59+01:00" }, "lots": [ { "id": "1", "status": "active", "value": { "amountGross": 54000000, "amount": 45000000, "currency": "GBP" }, "awardCriteria": { "criteria": [ { "type": "quality", "name": "Quality Repsonse", "numbers": [ { "number": 45, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Social Value", "numbers": [ { "number": 10, "weight": "percentageExact" } ] }, { "type": "cost", "name": "Commercial", "numbers": [ { "number": 30, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Pitch Stage/ Presentations", "description": "Shortlisted Tenderers following ITT Stage 1 will be required to attend a Presentation/Interview in-person along with a panel of key stakeholders, noted as ITT Stage 2. Tenderers will be shortlisted to present against a pitch should their written quality, social value and price be scored the highest following moderation, or if their score is within a 20% tolerance of the highest scored bidder, providing they also meet the minimum quality threshold below.", "numbers": [ { "number": 15, "weight": "percentageExact" } ] } ] }, "selectionCriteria": { "criteria": [ { "type": "economic", "description": "Suppliers will be financially appraised during pre-qualification stage of the process to ensure financial capacity against contract value." } ] }, "contractPeriod": { "startDate": "2026-10-19T00:00:00+01:00", "endDate": "2029-10-18T23:59:59+01:00", "maxExtentDate": "2031-10-18T23:59:59+01:00" }, "hasRenewal": true, "renewal": { "description": "Optional 2 year extension in 1 year increments. Budget subject to change each year." } } ], "documents": [ { "id": "conflictOfInterest", "documentType": "conflictOfInterest", "description": "Not published" }, { "id": "033349-2026", "documentType": "tenderNotice", "noticeType": "UK4", "description": "Tender notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/033349-2026", "datePublished": "2026-04-13T15:04:56+01:00", "format": "text/html" } ] }, "language": "en" }