{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-068179-2026-04-14T08:26:45+01:00",
    "date": "2026-04-14T08:26:45+01:00",
    "ocid": "ocds-h6vhtk-068179",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PBHX-8363-MBBV",
            "name": "Agriculture and Horticulture Development Board",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PBHX-8363-MBBV"
            },
            "address": {
                "streetAddress": "Middlemarch Business Park, Siskin Parkway East",
                "locality": "Coventry",
                "postalCode": "CV3 4PE",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKG13"
            },
            "contactPoint": {
                "name": "Sarah Waters",
                "email": "procurement@ahdb.org.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.ahdb.org.uk",
                "classifications": [
                    {
                        "id": "publicAuthorityCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - central government"
                    }
                ]
            }
        },
        {
            "id": "GB-COH-FC005594",
            "name": "Interbev",
            "identifier": {
                "scheme": "GB-COH",
                "id": "FC005594"
            },
            "address": {
                "streetAddress": "25 Rue Notre-Dame Des Victoires, Paris, 75002, France",
                "locality": "Paris",
                "postalCode": "75002",
                "country": "FR",
                "countryName": "France",
                "region": "FR"
            },
            "contactPoint": {
                "email": "interbev@interbev.fr"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "url": "https://www.interbev.fr/",
                "scale": "sme",
                "vcse": false
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PBHX-8363-MBBV",
        "name": "Agriculture and Horticulture Development Board"
    },
    "tender": {
        "id": "STA10287",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Changeons l'Agneau (Intebev collaboration)",
        "description": "This collaboration aims at changing the supermarket offer for lamb in the Hauts de France ( northern region) and Grand Est and Paris Region through butchers trainings and yearly activations, through Interbev's local office. as well as a local communication agency. The aim is to reposition lamb to attract younger customers and use this collaboration as a platform to promote English lamb. This campaign also opens doors to retail regional buying shows where no foreign competitors are present. It is especially relevant now as Bluetongue has compromised French lamb production and they will rely heavily on imports.",
        "status": "complete",
        "procurementMethod": "direct",
        "procurementMethodDetails": "Below threshold - without competition",
        "lots": [
            {
                "id": "1",
                "status": "complete"
            }
        ]
    },
    "awards": [
        {
            "id": "1",
            "status": "active",
            "mainProcurementCategory": "services",
            "suppliers": [
                {
                    "id": "GB-COH-FC005594",
                    "name": "Interbev"
                }
            ],
            "items": [
                {
                    "id": "1",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "79342100",
                            "description": "Direct marketing services"
                        }
                    ],
                    "deliveryAddresses": [
                        {
                            "region": "FR",
                            "country": "FR",
                            "countryName": "France"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "relatedLots": [
                "1"
            ]
        }
    ],
    "contracts": [
        {
            "id": "1",
            "awardID": "1",
            "title": "Changeons l'Agneau (Intebev collaboration)",
            "status": "active",
            "period": {
                "startDate": "2026-04-15T00:00:00+01:00",
                "endDate": "2027-03-31T23:59:59+01:00"
            },
            "value": {
                "amountGross": 150000,
                "amount": 125000,
                "currency": "GBP"
            },
            "aboveThreshold": false,
            "dateSigned": "2026-04-14T00:00:00+01:00",
            "documents": [
                {
                    "id": "033512-2026",
                    "documentType": "contractNotice",
                    "noticeType": "UK7",
                    "description": "Contract details notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/033512-2026",
                    "datePublished": "2026-04-14T08:26:45+01:00",
                    "format": "text/html"
                }
            ]
        }
    ],
    "language": "en"
}