{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-068905-2026-04-22T16:49:22+01:00",
    "date": "2026-04-22T16:49:22+01:00",
    "ocid": "ocds-h6vhtk-068905",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PDZG-3487-DPVD",
            "name": "Department for Education",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PDZG-3487-DPVD"
            },
            "address": {
                "streetAddress": "Sanctuary Buildings, 20 Great Smith Street",
                "locality": "London",
                "postalCode": "SW1P3BT",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI32"
            },
            "contactPoint": {
                "email": "PolicyAssurance.COMMERCIALQUERIES@education.gov.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "publicAuthorityCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - central government"
                    }
                ]
            }
        },
        {
            "id": "GB-PPON-PPJT-1182-CPHN",
            "name": "WPP 650",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PPJT-1182-CPHN"
            },
            "address": {
                "streetAddress": "Sea Containers, 18 Upper Ground",
                "locality": "London",
                "postalCode": "SE1 9GL",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI44"
            },
            "contactPoint": {
                "email": "oliver.garner@wppmedia.com"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large",
                "vcse": false,
                "publicServiceMissionOrganization": false,
                "shelteredWorkshop": false
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PDZG-3487-DPVD",
        "name": "Department for Education"
    },
    "tender": {
        "id": "ocds-h6vhtk-068905",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Media Buying Call off 2026",
        "description": "The contract is a four-year call-off agreement under the CCS Media Services Framework RM6364. It ensures continuity of media buying and planning services needed to deliver DfE's major campaigns, including teacher recruitment, early years workforce initiatives and skills programmes. The agreement provides access to enhanced audience insight and targeting capabilities, and a full range of paid media services--covering TV, digital, social, print, search and influencer activity--enabling DfE to reach priority audiences effectively and support key departmental objectives.",
        "status": "complete",
        "procurementMethod": "selective",
        "procurementMethodDetails": "Award under framework",
        "competitive": false,
        "specialRegime": [
            "lightTouch"
        ],
        "lots": [
            {
                "id": "1",
                "status": "complete"
            }
        ]
    },
    "awards": [
        {
            "id": "1",
            "title": "Media Buying Call Off 2026",
            "status": "active",
            "date": "2026-04-22T00:00:00+01:00",
            "value": {
                "amountGross": 360000000,
                "amount": 300000000,
                "currency": "GBP"
            },
            "mainProcurementCategory": "services",
            "aboveThreshold": true,
            "suppliers": [
                {
                    "id": "GB-PPON-PPJT-1182-CPHN",
                    "name": "WPP 650"
                }
            ],
            "items": [
                {
                    "id": "1",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "79340000",
                            "description": "Advertising and marketing services"
                        }
                    ],
                    "deliveryAddresses": [
                        {
                            "region": "UK",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "contractPeriod": {
                "startDate": "2026-06-14T00:00:00+01:00",
                "endDate": "2030-06-14T23:59:59+01:00"
            },
            "relatedLots": [
                "1"
            ],
            "documents": [
                {
                    "id": "036816-2026",
                    "documentType": "awardNotice",
                    "noticeType": "UK6",
                    "description": "Contract award notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/036816-2026",
                    "datePublished": "2026-04-22T16:49:22+01:00",
                    "format": "text/html"
                }
            ],
            "milestones": [
                {
                    "id": "1",
                    "type": "futureSignatureDate",
                    "dueDate": "2026-05-08T23:59:59+01:00",
                    "status": "scheduled"
                }
            ]
        }
    ],
    "relatedProcesses": [
        {
            "id": "framework",
            "relationship": [
                "framework"
            ],
            "scheme": "ocid",
            "identifier": "ocds-h6vhtk-0502d0",
            "uri": "https://www.find-tender.service.gov.uk/api/1.0/ocdsReleasePackages/ocds-h6vhtk-0502d0"
        }
    ],
    "language": "en"
}