{ "tag": [ "compiled" ], "id": "ocds-h6vhtk-06905d-2026-05-01T14:03:47+01:00", "date": "2026-05-01T14:03:47+01:00", "ocid": "ocds-h6vhtk-06905d", "initiationType": "tender", "parties": [ { "id": "GB-PPON-PYYN-4743-GYVQ", "name": "The Crown Estate", "identifier": { "scheme": "GB-PPON", "id": "PYYN-4743-GYVQ" }, "address": { "streetAddress": "1 St James Market", "locality": "London", "postalCode": "SW1Y 4AH", "country": "GB", "countryName": "United Kingdom", "region": "UKI32" }, "contactPoint": { "email": "tenders@thecrownestate.co.uk" }, "roles": [ "buyer" ], "details": { "classifications": [ { "id": "publicAuthorityCentralGovernment", "scheme": "UK_CA_TYPE", "description": "Public authority - central government" } ] } } ], "buyer": { "id": "GB-PPON-PYYN-4743-GYVQ", "name": "The Crown Estate" }, "tender": { "id": "ocds-h6vhtk-06905d", "legalBasis": { "id": "2023/54", "scheme": "UKPGA", "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents" }, "title": "Marketing Services", "description": "To appoint various marketing agencies to provide a B2B marketing solution to the The Crown Estate's Workplace, Retail and Food & Beverage portfolio. Services will support brand building, leasing and pre letting objectives, placemaking and regeneration programmes, and long-term customer engagement across multiple audiences and channels. Lot 1: Digital: Social media, digital strategy, SEO, PPC, digital ads Lot 2: Brand Positioning & Profiling: Marcomms activity to generate demand and achieve leasing targets through established channels, thought leadership initiatives, and brand storytelling. Strategic activity will be employed to support commercial objectives Lot 3: Creative & Strategic: To cover all B2B marketing creative and brand strategy across Urban. Agencies will support campaigns for 1 million square feet of development in the West End and c.230 London lettings per year. They will also deliver marketing for regional development projects focused on science, innovation, and ongoing leasing activities. Proposed tactics include video production, photography, graphic design, brochures, newsletter creation, hoarding design, content for websites, pitch decks, both large and small format printing, and comprehensive leasing campaigns-from brand creation and creating collateral to planning and executing asset launches agencies will help drive demand, supporting commercial objectives Lot 4: Digital Design: Immersive, CGI and Digital Experience. CGI and VR suppliers to develop visual narratives to deliver pre-lets", "status": "active", "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" }, { "scheme": "CPV", "id": "79413000", "description": "Marketing management consultancy services" } ], "deliveryAddresses": [ { "region": "UK", "country": "GB", "countryName": "United Kingdom" }, { "region": "UK", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "1" }, { "id": "2", "additionalClassifications": [ { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" }, { "scheme": "CPV", "id": "79413000", "description": "Marketing management consultancy services" } ], "deliveryAddresses": [ { "region": "UK", "country": "GB", "countryName": "United Kingdom" }, { "region": "UK", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "2" }, { "id": "3", "additionalClassifications": [ { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" }, { "scheme": "CPV", "id": "79413000", "description": "Marketing management consultancy services" } ], "deliveryAddresses": [ { "region": "UK", "country": "GB", "countryName": "United Kingdom" }, { "region": "UK", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "3" }, { "id": "4", "additionalClassifications": [ { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" }, { "scheme": "CPV", "id": "79413000", "description": "Marketing management consultancy services" } ], "deliveryAddresses": [ { "region": "UK", "country": "GB", "countryName": "United Kingdom" }, { "region": "UK", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "4" } ], "value": { "amountGross": 9712002, "amount": 8093335, "currency": "GBP" }, "procurementMethod": "selective", "procurementMethodDetails": "Competitive flexible procedure", "procedure": { "features": "Procurement of Marketing Services via a competitive flexible procedure comprising of a Procurement Selection Questionnaire (PSQ) where bidders can apply to participate on a 'pass/fail' basis, followed by an Invitation to Tender (ITT) for the successful suppliers at PSQ stage, The Crown Estate (TCE) may, in accordance with the Procurement Act 2023, down-select suppliers at any stage of the competitive flexible procedure using the evaluation approach and criteria set out in the tender documents Stage 1 (This Stage) refers to the conditions of participation as provided within this document. Suppliers seeking to participate must complete the 'Supplier Questionnaire' tab in this document which will be evaluated objectively on a pass / fail basis. Stage 2 suppliers that have been successful at Stage 1 will be brought forward to Invitation to Tender (ITT) stage and scored against project specific Quality and Commercial criteria to determine a shortlist of highest scoring bidders to proceed to Stage 3. Stage 3 will consists of supplier presentations being held with the highest scoring suppliers to determine which suppliers will be contract awarded. Stage 4 will be an optional negotiation and Best and Final Offer stage. Suppliers have the option to participate in tendering for some or all Lots: Lot 1) Digital Strategy, Lot 2) Brand Positioning & Profiling, Lot 3) Creative & Strategic and Lot 4) Digital Design by completing the 'Supplier Questionnaire' tab and providing the requirement information for each Lot they wish to apply for. Please note the evaluation criteria and weighting are subject to change at ITT stage." }, "mainProcurementCategory": "services", "aboveThreshold": true, "submissionMethodDetails": "https://secure.sourcedogg.com/profile/676e86f0-50b5-4563-b7b6-529dcfeb28b7/requests/76884", "submissionTerms": { "electronicSubmissionPolicy": "allowed", "languages": [ "en" ] }, "expressionOfInterestDeadline": "2026-05-26T23:59:00+01:00", "awardPeriod": { "endDate": "2026-09-15T23:59:59+01:00" }, "lots": [ { "id": "1", "title": "Digital", "description": "Social media, digital strategy, SEO, PPC, digital ads", "status": "active", "value": { "amountGross": 576000, "amount": 480000, "currency": "GBP" }, "awardCriteria": { "criteria": [ { "type": "quality", "name": "Quality", "numbers": [ { "number": 50, "weight": "percentageExact" } ] }, { "type": "cost", "name": "Commercial", "numbers": [ { "number": 30, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Social Value", "numbers": [ { "number": 10, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Presentation Stage", "numbers": [ { "number": 10, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Quality", "numbers": [ { "number": 50, "weight": "percentageExact" } ] }, { "type": "cost", "name": "Commercial", "numbers": [ { "number": 30, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Social Value", "numbers": [ { "number": 10, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Presentation Stage", "numbers": [ { "number": 10, "weight": "percentageExact" } ] } ] }, "suitability": { "sme": true }, "contractPeriod": { "startDate": "2026-10-04T00:00:00+01:00", "endDate": "2030-10-03T23:59:59+01:00" } }, { "id": "2", "title": "Brand Positioning & Profiling", "description": "Marcomms activity to generate demand and achieve leasing targets through established channels, thought leadership initiatives, and brand storytelling. Strategic activity will be employed to support commercial objectives", "status": "active", "value": { "amountGross": 336000, "amount": 280000, "currency": "GBP" }, "awardCriteria": { "criteria": [ { "type": "quality", "name": "Quality", "numbers": [ { "number": 50, "weight": "percentageExact" } ] }, { "type": "cost", "name": "Commercial", "numbers": [ { "number": 30, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Social Value", "numbers": [ { "number": 10, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Presentation Stage", "numbers": [ { "number": 10, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Quality", "numbers": [ { "number": 50, "weight": "percentageExact" } ] }, { "type": "cost", "name": "Commercial", "numbers": [ { "number": 30, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Social Value", "numbers": [ { "number": 10, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Presentation Stage", "numbers": [ { "number": 10, "weight": "percentageExact" } ] } ] }, "suitability": { "sme": true }, "contractPeriod": { "startDate": "2026-10-04T00:00:00+01:00", "endDate": "2030-10-03T23:59:59+01:00" } }, { "id": "3", "title": "Creative & Strategic", "description": "To cover all B2B marketing creative and brand strategy across Urban. Agencies will support campaigns for 1 million square feet of development in the West End and c.230 London lettings per year. They will also deliver marketing for regional development projects focused on science, innovation, and ongoing leasing activities. Proposed tactics include video production, photography, graphic design, brochures, newsletter creation, hoarding design, content for websites, pitch decks, both large and small format printing, and comprehensive leasing campaigns-from brand creation and creating collateral to planning and executing asset launches agencies will help drive demand, supporting commercial objectives", "status": "active", "value": { "amountGross": 7200000, "amount": 6000000, "currency": "GBP" }, "awardCriteria": { "criteria": [ { "type": "quality", "name": "Quality", "numbers": [ { "number": 50, "weight": "percentageExact" } ] }, { "type": "cost", "name": "Commercial", "numbers": [ { "number": 30, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Social Value", "numbers": [ { "number": 10, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Presentation Stage", "numbers": [ { "number": 10, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Quality", "numbers": [ { "number": 50, "weight": "percentageExact" } ] }, { "type": "cost", "name": "Commercial", "numbers": [ { "number": 30, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Social Value", "numbers": [ { "number": 10, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Presentation Stage", "numbers": [ { "number": 10, "weight": "percentageExact" } ] } ] }, "suitability": { "sme": true }, "contractPeriod": { "startDate": "2026-10-04T00:00:00+01:00", "endDate": "2030-10-03T23:59:59+01:00" } }, { "id": "4", "title": "Digital Design: Immersive, CGI and Digital Experience", "description": "CGI and VR suppliers to develop visual narratives to deliver pre-lets", "status": "active", "value": { "amountGross": 1600002, "amount": 1333335, "currency": "GBP" }, "awardCriteria": { "criteria": [ { "type": "quality", "name": "Quality", "numbers": [ { "number": 50, "weight": "percentageExact" } ] }, { "type": "cost", "name": "Commercial", "numbers": [ { "number": 30, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Social Value", "numbers": [ { "number": 10, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Presentation Stage", "numbers": [ { "number": 10, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Quality", "numbers": [ { "number": 50, "weight": "percentageExact" } ] }, { "type": "cost", "name": "Commercial", "numbers": [ { "number": 30, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Social Value", "numbers": [ { "number": 10, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Presentation Stage", "numbers": [ { "number": 10, "weight": "percentageExact" } ] } ] }, "suitability": { "sme": true }, "contractPeriod": { "startDate": "2026-10-04T00:00:00+01:00", "endDate": "2030-10-03T23:59:59+01:00" } } ], "documents": [ { "id": "conflictOfInterest", "documentType": "conflictOfInterest", "description": "Not published" }, { "id": "L-1", "documentType": "biddingDocuments", "url": "https://secure.sourcedogg.com/profile/676e86f0-50b5-4563-b7b6-529dcfeb28b7/requests/76884" }, { "id": "future", "documentType": "biddingDocuments", "accessDetails": "https://secure.sourcedogg.com/profile/676e86f0-50b5-4563-b7b6-529dcfeb28b7/requests/76884" }, { "id": "040549-2026", "documentType": "tenderNotice", "noticeType": "UK4", "description": "Tender notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/040549-2026", "datePublished": "2026-05-01T13:59:11+01:00", "format": "text/html" }, { "id": "040555-2026", "documentType": "tenderNotice", "noticeType": "UK4", "description": "Tender notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/040555-2026", "datePublished": "2026-05-01T14:03:47+01:00", "format": "text/html" } ] }, "language": "en" }