{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-06a810-2026-05-28T16:20:49+01:00",
    "date": "2026-05-28T16:20:49+01:00",
    "ocid": "ocds-h6vhtk-06a810",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PQGJ-4428-JQJD",
            "name": "North East Ambulance Service NHS Foundation Trust",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PQGJ-4428-JQJD"
            },
            "address": {
                "streetAddress": "Bernicia House, Goldcrest Way, Newburn Riverside",
                "locality": "Newcastle-Upon-Tyne",
                "postalCode": "NE15 8NY",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKC22"
            },
            "contactPoint": {
                "name": "Anthony Oba",
                "email": "adedeji.oba@neas.nhs.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://www.neas.nhs.uk/",
                "classifications": [
                    {
                        "id": "publicAuthorityCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - central government"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PQGJ-4428-JQJD",
        "name": "North East Ambulance Service NHS Foundation Trust"
    },
    "tender": {
        "id": "C448561",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Recruitment, Advertisement/ Promotion and Engagement",
        "description": "North East Ambulance Service (NEAS) is seeking to appoint an experienced, innovative brand communications company with the expertise to help develop and deliver a comprehensive recruitment marketing strategy. Support is needed in executing recruitment campaigns that will address our immediate and long-term recruitment needs and help us achieve critical staffing levels across the service. We require additional capacity and dedicated support to attract applicants to the service and increase applications by advertising the Trust as an employer, key job opportunities available and vacancies, both online and offline. The appointed provider will work collaboratively with in-house recruitment and communications leads to strengthen NEAS as an employer of choice across a range of workforce groups and career pathways. We require a strategic partner capable of delivering high-quality recruitment marketing campaigns, compelling workforce storytelling, creative campaign assets, advertising support, and associated communications materials to support attraction, recruitment and retention objectives. We are looking for this work to be delivered between July 2026 - March 2027 with options to extend if budget approved.",
        "status": "active",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79341400",
                        "description": "Advertising campaign services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 42000,
            "amount": 33600,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Below threshold - open competition",
        "mainProcurementCategory": "services",
        "aboveThreshold": false,
        "submissionMethodDetails": "All bidders are required to submit their tender responses electronically via the Health Family Atamis e-Tendering Portal https://atamis-1928.lightning.force.com/lightning/page/home",
        "submissionTerms": {
            "electronicSubmissionPolicy": "allowed"
        },
        "tenderPeriod": {
            "endDate": "2026-06-10T12:00:00+01:00"
        },
        "enquiryPeriod": {
            "endDate": "2026-05-29T12:00:00+01:00"
        },
        "otherRequirements": {
            "reservedParticipation": [
                "smeVcse"
            ],
            "reservedParticipationLocation": {
                "gazetteer": {
                    "scheme": "GB-ONS",
                    "identifiers": [
                        "E11000007"
                    ]
                },
                "description": "Tyne and Wear"
            }
        },
        "lots": [
            {
                "id": "1",
                "status": "active",
                "value": {
                    "amountGross": 42000,
                    "amount": 33600,
                    "currency": "GBP"
                },
                "selectionCriteria": {
                    "criteria": [
                        {
                            "description": "Recruitment campaigns will target audiences: Geographically: * Regionally: From Berwick to Cumbria borders and down to Redcar we are looking to reach a broad range of potential candidates across a range of job roles and disciplines with volume recruitment for specific roles such as health advisor, senior clinical advisor, specialist practitioner, ambulance care assistants, integrated care assistants and other adhoc hard to recruit roles across the service."
                        }
                    ]
                },
                "suitability": {
                    "sme": true
                },
                "contractPeriod": {
                    "startDate": "2026-07-01T00:00:00+01:00",
                    "endDate": "2027-03-31T23:59:59+01:00",
                    "maxExtentDate": "2028-03-31T23:59:59+01:00"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "An initial indicative of PS42,000.00 is allocated, with the option to extend for a further 12 months, subject to NEAS funding approval"
                },
                "awardCriteria": {
                    "description": "Scoring: 60% Quality 30% Finance 10% Social Value"
                }
            }
        ],
        "documents": [
            {
                "id": "L-4001",
                "documentType": "biddingDocuments",
                "description": "North East Ambulance Service (NEAS) is seeking to appoint an experienced, innovative brand communications company with the expertise to help develop and deliver a comprehensive recruitment marketing strategy. Support is needed in executing recruitment campaigns that will address our immediate and long-term recruitment needs and help us achieve critical staffing levels across the service. We require additional capacity and dedicated support to attract applicants to the service and increase applications by advertising the Trust as an employer, key job opportunities available and vacancies, both online and offline.",
                "url": "https://WW.NEAS.NHS.UK"
            },
            {
                "id": "050490-2026",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/050490-2026",
                "datePublished": "2026-05-28T16:20:49+01:00",
                "format": "text/html"
            }
        ]
    },
    "language": "en"
}