{
    "tag": [
        "compiled"
    ],
    "id": "ocds-kuma6s-125355-2022-10-06T14:13:30Z",
    "date": "2022-10-06T14:13:30Z",
    "ocid": "ocds-kuma6s-125355",
    "initiationType": "tender",
    "parties": [
        {
            "id": "org-70",
            "name": "THE TRADITIONAL WELSH SAUSAGE COMPANY LTD",
            "address": {
                "streetAddress": "Marketing, Morfa Conwy Business Park, Ffordd Sam Pari,",
                "locality": "Conwy",
                "postalCode": "LL32 8HH"
            },
            "contactPoint": {
                "name": "Laura Jones",
                "email": "marketing@edwardsofconwy.co.uk",
                "telephone": "+44 7468697413",
                "url": "https://www.weareedwards.co.uk/"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "name": "THE TRADITIONAL WELSH SAUSAGE COMPANY LTD",
        "id": "org-70"
    },
    "tender": {
        "id": "ocds-kuma6s-125355-tender-125355",
        "title": "Media Planning and Buying for Welsh Food & Drink Brands",
        "description": "A consortium of four Welsh brands are developing an advertising campaign for which they need a media planning and buying service provider. The objective is to raise brand awareness levels within Wales and the brands are looking to use innovative digital targeting tools to maximize the impact of their budget across varied target audiences.NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=125355.The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems. (WA Ref:125355)Relates to the following project/programme financed by EU Community Funds: Yes, Welsh Government \"BITES\" funding - Decarbonisation and Covid Challenge FundThe buyer considers that this contract is suitable for consortia bidding.",
        "procurementMethod": "open",
        "mainProcurementCategory": "services",
        "submissionMethodDetails": "www.sell2wales.gov.wales",
        "tenderPeriod": {
            "endDate": "2022-10-31T13:00:00Z"
        },
        "eligibilityCriteria": "- Proven experience in working with Welsh food and drink brands.- Expertise in digital targeting across a wide range of communication channels.- Experienced in using innovative consumer targeting platforms.",
        "awardPeriod": {
            "endDate": "2022-11-14T00:00:00Z"
        },
        "documents": [
            {
                "id": "ocds-kuma6s-125355-document-125355-OCT413969-1",
                "title": "One example of multiple personas which will require targeting through media planning.",
                "url": "https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=OCT413969&idx=1",
                "datePublished": "2022-10-06T14:13:32Z",
                "dateModified": "2022-10-06T14:13:32Z",
                "format": "application/pdf"
            },
            {
                "id": "ocds-kuma6s-125355-document-125355-OCT413969-2",
                "title": "More Information",
                "url": "https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=OCT413969&idx=2",
                "datePublished": "2022-10-11T16:20:31Z",
                "dateModified": "2022-10-11T16:20:31Z",
                "format": "application/pdf"
            }
        ],
        "communication": {
            "atypicalToolUrl": "https://www.sell2wales.gov.wales"
        },
        "additionalClassifications": [
            {
                "id": "79340000",
                "description": "Advertising and marketing services",
                "scheme": "CPV"
            },
            {
                "id": "79341400",
                "description": "Advertising campaign services",
                "scheme": "CPV"
            }
        ]
    },
    "noticetype": "S2W Notice - Website Invitation to Tender Notice"
}