{
    "tag": [
        "compiled"
    ],
    "id": "ocds-kuma6s-156337-2025-10-01T11:18:26Z",
    "date": "2025-10-01T11:18:26Z",
    "ocid": "ocds-kuma6s-156337",
    "initiationType": "tender",
    "parties": [
        {
            "id": "org-9",
            "name": "Amgueddfa Cymru - National Museum Wales",
            "address": {
                "streetAddress": "Cathays Park,",
                "locality": "Cardiff",
                "postalCode": "CF10 3NP"
            },
            "contactPoint": {
                "name": "Procurement",
                "email": "procurement@amgueddfacymru.ac.uk",
                "telephone": "+44 2920573183",
                "url": "https://museum.wales/"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "MINISTRY",
                        "description": "Ministry or any other national or federal authority, including their regional or local subdivisions",
                        "scheme": "TED_CA_TYPE"
                    }
                ]
            }
        },
        {
            "id": "org-41",
            "name": "Amgueddfa Cymru - National Museum Wales",
            "address": {
                "streetAddress": "Cathays Park,",
                "locality": "Cardiff",
                "postalCode": "CF10 3NP"
            },
            "contactPoint": {
                "name": "Procurement",
                "email": "procurement@amgueddfacymru.ac.uk",
                "telephone": "+44 2920573183",
                "url": "https://museum.wales/"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "MINISTRY",
                        "description": "Ministry or any other national or federal authority, including their regional or local subdivisions",
                        "scheme": "TED_CA_TYPE"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "name": "Amgueddfa Cymru - National Museum Wales",
        "id": "org-41"
    },
    "tender": {
        "id": "ocds-kuma6s-156337-tender-156337",
        "title": "BRAND DEVELOPMENT INCLUDING FLAGSHIP CONTENT AND CAMPAIGNS",
        "description": "Amgueddfa Cymru wishes to create a framework agreement for provision of the following services to support our brand's ongoing evolution and its impactful application across a range of touchpoints, including flagship campaigns. The scope of work potentially includes, but is not limited to:Brand strategy- The continued development of the Amgueddfa Cymru masterbrand strategy.- The continued development of the Amgueddfa Cymru brand architecture or family, especially as new projects emerge.- Developing of sub-brand strategies and platforms as appropriate - e.g. for a commercial project or museum development.- Developing brand narrative/s for Amgueddfa Cymru and different elements of our work.- Input to supporting strategies and projects of work of relevance to the brand.Brand identity- The continued refinement of our masterbrand identity.- Accessibility testing and development as digital applications evolve and develop.- Developing or refining future sub-brand identities or project branding.- The scope of work includes all aspects of brand identity development including tone of voice and visual branding.NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=156337. Specific roles necessary to meet our requirements may include:* Brand strategist* Creative strategist* Creative director* Designers* Digital brand/UX experts* Creative producers* Campaign strategists* Project managers* Planners(WA Ref:156337)",
        "procurementMethod": "open",
        "mainProcurementCategory": "services",
        "tenderPeriod": {
            "endDate": "2025-10-10T12:00:00Z"
        },
        "awardPeriod": {
            "endDate": "2025-11-28T00:00:00Z"
        },
        "documents": [
            {
                "id": "ocds-kuma6s-156337-document-156337-OCT548783-1",
                "title": "BRAND DEVELOPMENT INCLUDING FLAGSHIP CONTENT AND CAMPAIGNS",
                "datePublished": "2025-10-01T11:18:26Z",
                "dateModified": "2025-10-01T11:18:26Z",
                "format": "application/pdf",
                "url": "https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=OCT548783&idx=1"
            }
        ],
        "additionalClassifications": [
            {
                "id": "48300000",
                "description": "Document creation, drawing, imaging, scheduling and productivity software package",
                "scheme": "CPV"
            },
            {
                "id": "48331000",
                "description": "Project management software package",
                "scheme": "CPV"
            },
            {
                "id": "71242000",
                "description": "Project and design preparation, estimation of costs",
                "scheme": "CPV"
            },
            {
                "id": "72212300",
                "description": "Document creation, drawing, imaging, scheduling and productivity software development services",
                "scheme": "CPV"
            },
            {
                "id": "72212331",
                "description": "Project management software development services",
                "scheme": "CPV"
            },
            {
                "id": "72224000",
                "description": "Project management consultancy services",
                "scheme": "CPV"
            },
            {
                "id": "79415200",
                "description": "Design consultancy services",
                "scheme": "CPV"
            },
            {
                "id": "79421000",
                "description": "Project-management services other than for construction work",
                "scheme": "CPV"
            },
            {
                "id": "79421200",
                "description": "Project-design services other than for construction work",
                "scheme": "CPV"
            },
            {
                "id": "79933000",
                "description": "Design support services",
                "scheme": "CPV"
            }
        ]
    },
    "noticetype": "S2W Notice - Website Invitation to Tender Notice"
}