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                "description": "MG ALBA, Scotland's Gaelic Media Service is responsible for BBC ALBA (in partnership with the BBC); FilmG, the digital participation project; and LearnGaelic - the Gaelic learners' website, in collaboration with Bord na Gaidhlig, Sabhal Mor Ostaig, Bord na Ceiltis (Alba) and others. MG ALBA invites bids to re-design the LearnGaelic website. LearnGaelic was established in 2011 to support learners of Scottish Gaelic and describes itself as \"a first stop for everyone interested in learning Scottish Gaelic\". The LearnGaelic partners wish to transform the online user experience.",
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                "description": "MG ALBA, Scotland's Gaelic Media Service, is responsible for the following: -BBC ALBA, the Gaelic television channel, in partnership with the BBC-FilmG, the digital participation project - www.filmg.co.uk, with Canan Graphics Services,-LearnGaelic - https://www.learngaelic.scot/ - the Gaelic learners' website, in collaboration with Bord na Gaidhlig, BBC, Sabhal Mor Ostaig, Bord na Ceiltis (Alba) and others. LearnGaelic was established in 2011 to support learners of Scottish Gaelic. It describes itself as \"a first stop for everyone interested in learning Scottish Gaelic\" and offers: -Basic online courses-Previously broadcast radio and television content created specifically for learners or versioned for learners;-A Gaelic dictionary with sound files; and-Information about Gaelic language courses in Scotland and elsewhere. Scope The LearnGaelic partners wish to transform the online user experience. The single biggest challenge will be the reorganisation of the site to the blueprint of a new digital learning framework. This will seek to position both users and (current and future) site content either in a pre-learning phase (information and prompts about learning Gaelic) or in a particular learning stage (from beginner to proficient - A1, A2, B1, B2, C1, C2 ) of the five language skills (Listen, Speak, Converse, Read, Write). Please note that we see this redesign as a two-phase process. The initial phase will implement the CERFL (Common European Framework of Reference for Languages) stages as the structure of the site and phase two will introduce new language learning content into that structure. Pre-learning A1 A2 B1 B2 C1 C2 The redesigned site will aim to: -Offer an attractive and easily accessible source of information about the Gaelic language to first time users;-Offer credible learning journey information, advice and motivation to users in different circumstances, including: ~Users (in Scotland and elsewhere) who are primarily seeking courses, tutors or mentors in communities and places of learning, either now or at future times (eg vacation-time courses, summer schools);~Family and friends of pupils in Gaelic medium education who seek to learn Gaelic;~People who have some level of Gaelic and wish to develop their skills~People of all backgrounds and ages who wish to understand what options they have to suit their lifestyles; -Allow users to self-assess their current language abilities and needs (note: this functionality is expected to become an increasingly important part of the site), to find relevant content, measure progress and plan for further progression;-Match users to the right resources;-Build in future capacity for personalisation and interactivity;-Build in future capacity for new learning content;-Offer useful language tools (dictionary, grammar aids, pronunciation guides) for users of all levels of competence;-Offer resources to tutors and language learning mentors. Ideally the site will also allow users to pick up their learning where they left off. Invitation to Tender Your bid should include: -Full details of your proposed process, key deliverables, design routes offered and timescales for delivery;-Your experience of conducting similar projects ;-Insights on target audience behaviours and solutions to challenges ;-Proposals for obtaining user feedback (user co- development);-Details of your team, their expertise and experience of direct relevance;-A full project budget breakdown;-References who can be contacted as appropriate. You do NOT need to submit design ideas. However you should submit case studies of your past work that you believe illustrates your ability to create the right solutions for LearnGaelic. Bids should be submitted by email to finance@mgalba.com no later than noon on Friday 30 November 2018. If you are shortlisted, you will be invited to make a presentation for up to 30 minutes, followed by up to 30 minutes of Q+A. The budget range for the project is 20,000 GBP - 30,000 GBP",
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