{
    "tag": [
        "compiled"
    ],
    "id": "ocds-r6ebe6-0000570650-2019-07-02T00:00:00Z",
    "date": "2019-07-02T00:00:00Z",
    "ocid": "ocds-r6ebe6-0000570650",
    "initiationType": "tender",
    "parties": [
        {
            "id": "org-30",
            "name": "Robert Gordon University",
            "identifier": {
                "legalName": "Robert Gordon University"
            },
            "address": {
                "streetAddress": "Central Services Building, Garthdee Road",
                "locality": "Aberdeen",
                "region": "UKM50",
                "postalCode": "AB10 7FY"
            },
            "contactPoint": {
                "name": "Helen Booth",
                "email": "procurement@rgu.ac.uk",
                "telephone": "+44 1224262059",
                "faxNumber": "+44 1224262660",
                "url": "https://www.publiccontractsscotland.gov.uk"
            },
            "roles": [
                "buyer",
                "reviewBody"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "Body governed by public law",
                        "scheme": "TED_CA_TYPE"
                    },
                    {
                        "id": "09",
                        "description": "Education",
                        "scheme": "COFOG"
                    }
                ],
                "url": "http://www.rgu.ac.uk"
            }
        },
        {
            "id": "org-422",
            "name": "Robert Gordon University",
            "identifier": {
                "legalName": "Robert Gordon University"
            },
            "address": {
                "streetAddress": "Central Services Building, Garthdee Road",
                "locality": "Aberdeen",
                "region": "UKM50",
                "postalCode": "AB10 7FY"
            },
            "contactPoint": {
                "email": "h.booth1@rgu.ac.uk",
                "telephone": "+44 1224262059",
                "faxNumber": "+44 1224262660",
                "url": "http://"
            },
            "roles": [
                "buyer",
                "reviewBody"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "Body governed by public law",
                        "scheme": "TED_CA_TYPE"
                    },
                    {
                        "id": "09",
                        "description": "Education",
                        "scheme": "COFOG"
                    }
                ],
                "url": "http://www.rgu.ac.uk"
            }
        },
        {
            "id": "org-433",
            "name": "Penna",
            "identifier": {
                "legalName": "Penna"
            },
            "address": {
                "streetAddress": "Millennium Bridge House, 2 Lambeth Hill",
                "locality": "London",
                "region": "UK",
                "postalCode": "EC4V 4BG"
            },
            "contactPoint": {
                "telephone": "+44 2038492777"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large",
                "url": "http://"
            }
        }
    ],
    "buyer": {
        "name": "Robert Gordon University",
        "id": "org-422"
    },
    "tender": {
        "id": "001/19/HB",
        "title": "Media Planning and Buying",
        "description": "Media Planning and Buying for Robert Gordon Uni, including PPC and SEO, Overarching strategy, digital advertising, any ATL advertising.",
        "status": "complete",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "id": "79340000",
                        "scheme": "CPV"
                    },
                    {
                        "id": "79342100",
                        "scheme": "CPV"
                    },
                    {
                        "id": "79413000",
                        "scheme": "CPV"
                    },
                    {
                        "id": "79341000",
                        "scheme": "CPV"
                    },
                    {
                        "id": "79341100",
                        "scheme": "CPV"
                    },
                    {
                        "id": "79341200",
                        "scheme": "CPV"
                    },
                    {
                        "id": "79341400",
                        "scheme": "CPV"
                    }
                ],
                "deliveryLocation": {
                    "description": "Garthdee Road, Aberdeen, AB10 7FY"
                },
                "deliveryAddresses": [
                    {
                        "region": "UKM50"
                    },
                    {
                        "region": "UKM50"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amount": 600000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "mainProcurementCategory": "services",
        "submissionMethod": [
            "electronicSubmission"
        ],
        "submissionMethodDetails": "https://www.publiccontractsscotland.gov.uk",
        "tenderPeriod": {
            "endDate": "2019-02-25T16:00:00Z"
        },
        "awardPeriod": {
            "startDate": "2019-02-25T16:00:00Z"
        },
        "documents": [
            {
                "id": "JAN343064",
                "documentType": "contractNotice",
                "title": "Media Planning and Buying",
                "description": "Media Planning and Buying for Robert Gordon Uni, including PPC and SEO, Overarching strategy, digital advertising, any ATL advertising.",
                "url": "https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN343064",
                "format": "text/html"
            },
            {
                "id": "JAN343064-1",
                "title": "Invitation to Tender",
                "url": "https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN343064&idx=1",
                "datePublished": "2019-01-25T09:48:34Z",
                "dateModified": "2019-01-25T09:48:34Z",
                "format": "application/msword"
            },
            {
                "id": "JAN343064-2",
                "title": "Code of Conduct",
                "url": "https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN343064&idx=2",
                "datePublished": "2019-01-25T09:48:34Z",
                "dateModified": "2019-01-25T09:48:34Z",
                "format": "application/pdf"
            },
            {
                "id": "JAN343064-3",
                "title": "Example Budget - please note this is not a guaranteed level of business",
                "url": "https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN343064&idx=3",
                "datePublished": "2019-01-25T09:48:34Z",
                "dateModified": "2019-01-25T09:48:34Z",
                "format": "application/vnd.openxmlformats-officedocument.spreadsheetml.sheet"
            },
            {
                "id": "JUL359318",
                "documentType": "awardNotice",
                "title": "Media Planning and Buying",
                "description": "Media Planning and Buying for Robert Gordon Uni, including PPC and SEO, Overarching strategy, digital advertising, any ATL advertising.",
                "url": "https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL359318",
                "format": "text/html"
            }
        ],
        "lots": [
            {
                "id": "1",
                "description": "Develop a media strategy to o increase awareness and consideration of the University o drive enquiries and applications in the most effective and efficient way o improve the quality and increase the quantity of our applications Specific Objectives 1. To advise on SEO Strategy and a plan to increase our reputation, domain authority and to ensure that we are on page 1 of the most popular search engines 2. To develop a PPC Strategy and plan which allows us to flex our spend to drive more enrolments for the lowest possible CPA. 3. To plan and buy any Digital Advertising to meet our objectives and deliver the highest quality of application for the lowest CPA 4. To plan and buy and ATL advertising to raise awareness, grow consideration and drive direct response for the most efficient use of spend Expected outputs would be: 1. An overarching Media Strategy and Plan 2. SEO strategy and plan and advise on content and link building 3. PPC strategy and plan and recommended buying strategies. 4. A Digital Advertising strategy and plan to deliver high quality applications 5. An ATL strategy and plan to increase awareness and consideration and to drive direct response 6. Market insight into the target audience, media landscape, competitive environment and SOV and competitor marketing spend.",
                "status": "complete",
                "value": {
                    "amount": 600000,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "quality",
                            "name": "Strategic Capability",
                            "description": "25"
                        },
                        {
                            "type": "price",
                            "description": "20"
                        }
                    ]
                },
                "hasOptions": false,
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "contractPeriod": {
                    "durationInDays": 1080
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "Up to 12 month extension at the end of the initial 36 month period."
                }
            }
        ],
        "bidOpening": {
            "date": "2019-02-25T16:00:00Z",
            "address": {
                "streetAddress": "RGU"
            }
        },
        "communication": {
            "atypicalToolUrl": "https://www.publiccontractsscotland.gov.uk"
        },
        "contractTerms": {
            "hasElectronicPayment": true,
            "hasElectronicOrdering": true,
            "electronicInvoicingPolicy": "allowed"
        },
        "coveredBy": [
            "GPA"
        ],
        "otherRequirements": {
            "requiresStaffNamesAndQualifications": true
        },
        "submissionTerms": {
            "languages": [
                "en"
            ],
            "bidValidityPeriod": {
                "durationInDays": 90
            }
        },
        "classification": {
            "id": "79342000",
            "scheme": "CPV"
        },
        "hasRecurrence": false,
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        }
    },
    "language": "EN",
    "description": "(SC Ref:589605)",
    "links": [
        {
            "rel": "canonical",
            "href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000570650"
        },
        {
            "rel": "canonical",
            "href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000570650"
        }
    ],
    "noticetype": "OJEU - F3 - Contract Award Notice",
    "awards": [
        {
            "id": "001/19/HB",
            "suppliers": [
                {
                    "id": "org-433",
                    "name": "Penna"
                }
            ],
            "relatedLots": [
                "1"
            ]
        }
    ],
    "contracts": [
        {
            "id": "001/19/HB",
            "awardID": "001/19/HB",
            "status": "active",
            "value": {
                "amount": 40000,
                "currency": "GBP"
            },
            "dateSigned": "2019-05-02T00:00:00Z"
        }
    ],
    "relatedProcesses": [
        {
            "id": "1",
            "relationship": [
                "planning"
            ],
            "scheme": "EU-OJ",
            "identifier": "2019/S 018-038616"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "443",
                "measure": "bids",
                "value": 9,
                "relatedLot": "1"
            }
        ]
    }
}