---
title: "ITT284 Appointment of Creative Agency for Recruitment Creative Campaign - AWARD"
ocid: "ocds-b5fd17-00044e7d-8435-46c6-86ce-5f1aa34dfcf0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-00044e7d-8435-46c6-86ce-5f1aa34dfcf0"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-00044e7d-8435-46c6-86ce-5f1aa34dfcf0.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-00044e7d-8435-46c6-86ce-5f1aa34dfcf0.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "UNIVERSITY OF NORTHAMPTON E-TENDERING"
published: "2021-10-25"
---

# ITT284 Appointment of Creative Agency for Recruitment Creative Campaign - AWARD

Buyer: UNIVERSITY OF NORTHAMPTON E-TENDERING  
Current stage: Award  
OCID: ocds-b5fd17-00044e7d-8435-46c6-86ce-5f1aa34dfcf0

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-00044e7d-8435-46c6-86ce-5f1aa34dfcf0)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-00044e7d-8435-46c6-86ce-5f1aa34dfcf0.json)

## Summary

The University of Northampton e-Tendering is seeking to contract a Creative Agency for a Recruitment Creative Campaign, titled "ITT284 Appointment of Creative Agency for Recruitment Creative Campaign". This procurement falls under the specialty design services category and is situated in Northamptonshire, East Midlands, United Kingdom. The contract is set for a duration of 48 months, commencing from 16 August 2021, with an optional extension of 18 months at the university's discretion. The total contract value is £400,000, and the procurement method utilised is a selective (restricted procedure). The tender period closed on 28 May 2021.

This opportunity presents significant prospects for growth, particularly for businesses specialising in creative design and marketing services. Companies that can provide innovative advertising solutions and manage campaigns effectively across multiple channels would be well-positioned to compete. The focus on enhancing the university’s recruitment strategy across three cycles (2023, 2024, and 2025) highlights the potential for consistent engagement and visibility in the education sector, making it a favourable venture for creative firms looking to expand their portfolio in the public sector.

## Notice

The University of Northampton is looking to contract a Creative Agency to create a 60 month creative strategy and campaign across three recruitment cycles 2023, 2024 and 2025 that promotes and raises awareness and increase year on year applications to the University of Northampton across multiple touchpoints which will include creative advertising assets across various channels, prospectus, and assets throughout the recruitment cycle to include print, media and event materials. The produced materials will need to core drive visitors to the University website where they can register to visit for a campus open day, find out more about courses, the university campus, the town of Northampton and the benefits and opportunities of studying with us. Contract value PS400,000. The contract shall be for a period of 48 months (August 2021 - 31 August 2025) with the possibility entirely at the University's discretion for up an 18 month extension at a value of PS100,000.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/94350ae8-545d-44e5-b1c9-05284e2302f9 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Oct 2021 |
| Submission deadline | 28 May 2021 |
| Future notice date | Not specified |
| Award date | 15 Aug 2021 |
| Contract period | 15 Aug 2021 - 15 Aug 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £400,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF NORTHAMPTON E-TENDERING |
| Locality | NORTHAMPTONSHIRE |
| Post town | Northampton |
| Postcode | NN1 5PH |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire |
| ITL 3 | TLF24 West Northamptonshire |
| Local authority | West Northamptonshire |
| Electoral ward | Delapre and Rushmere |
| Westminster constituency | Northampton South |
| Delivery location | TLF East Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DAUGHTER |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79930000 - Specialty design services

## Release History

- 25 Oct 2021 at 15:15 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/94350ae8-545d-44e5-b1c9-05284e2302f9
- 25 Oct 2021 at 15:14 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/94350ae8-545d-44e5-b1c9-05284e2302f9

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/94350ae8-545d-44e5-b1c9-05284e2302f9
  25th October 2021 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-00044e7d-8435-46c6-86ce-5f1aa34dfcf0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-00044e7d-8435-46c6-86ce-5f1aa34dfcf0.json.