--- title: "Understanding experiences of ageism" ocid: "ocds-b5fd17-007bd90b-4caf-4ebd-8d6d-dfea3afa4ecb" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-007bd90b-4caf-4ebd-8d6d-dfea3afa4ecb" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-007bd90b-4caf-4ebd-8d6d-dfea3afa4ecb.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-007bd90b-4caf-4ebd-8d6d-dfea3afa4ecb.json" source: "Contracts Finder" current_stage: "Award" buyer: "CENTRE FOR AGEING BETTER LIMITED" published: "2022-11-01" --- # Understanding experiences of ageism Buyer: CENTRE FOR AGEING BETTER LIMITED Current stage: Award OCID: ocds-b5fd17-007bd90b-4caf-4ebd-8d6d-dfea3afa4ecb [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-007bd90b-4caf-4ebd-8d6d-dfea3afa4ecb) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-007bd90b-4caf-4ebd-8d6d-dfea3afa4ecb.json) ## Summary The Centre for Ageing Better Limited has awarded a contract for the project titled "Understanding experiences of ageism" to BASIS SOCIAL LIMITED. The procurement process involved a tender with a deadline for bid submissions on 5 August. The contract value ranges from £78,000 to £83,000, and the contract period is from 1 September to 1 March. The project focuses on research and development services related to combatting ageism, with a specific aim to shape public attitudes towards ageing and older people. This tender opportunity aims to create a platform for businesses, especially those offering research and development services and consultancy, to engage in projects targeting ageism. Small and medium enterprises are encouraged to participate, aligning with the buyer's preference for SMEs. The project's location is in England, offering businesses an opportunity to contribute to a nationwide campaign against ageism and harmful stereotypes, ultimately driving positive societal change. ## Notice Ageing Better is planning to commit significant resource to fight against the widespread use of derogatory and harmful stereotypes in the pursuit of a more positive and realistic understanding about later life across the country. For this Invitation to Tender we are looking to commission research to provide us with a foundational understanding of how ageism manifests and impacts older people. This project will inform a future large scale, multi-year, national campaign to shift public attitudes and behaviours towards ageing and older people. We are looking to commission research to support audience identification, insight, segmentation and potential messaging to inform a future national, public-facing campaign to stamp out ageism. We would expect this work to be completed within six months. Where this isn't possible, we would expect bidders to detail this and propose suggestions for how the timeline could be kept to six months. The contract value is between PS78,000 (excl. VAT) and PS83,000 (excl. VAT). Please include a detailed breakdown of each element or activity cost, day rates and activities by team member in your written return. The deadline for bid submissions is 5pm 5 August. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/65de5d4c-ad37-4509-b459-3adb94baa6bb | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME, VCSE | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 1 Nov 2022 | | Submission deadline | 5 Aug 2022 | | Future notice date | Not specified | | Award date | 17 Oct 2022 | | Contract period | 17 Oct 2022 - 31 Mar 2023 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £83,000 | | Lots value | Not specified | | Awards value | £80,950 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | CENTRE FOR AGEING BETTER LIMITED | | Locality | LONDON | | Post town | Central London | | Postcode | WC1E 7EB | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI36 Camden | | Local authority | Camden | | Electoral ward | Bloomsbury | | Westminster constituency | Holborn and St Pancras | | Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | BASIS SOCIAL | ## CPV Codes ### Divisions - 73 - Research and development services and related consultancy services ### Codes - 73000000 - Research and development services and related consultancy services ## Release History - 1 Nov 2022 at 13:40 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/65de5d4c-ad37-4509-b459-3adb94baa6bb - 11 Jul 2022 at 13:17 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/ade5f2b9-223a-4f81-addd-d8faf409072e ## Documents - https://www.contractsfinder.service.gov.uk/Notice/65de5d4c-ad37-4509-b459-3adb94baa6bb 1st November 2022 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/ade5f2b9-223a-4f81-addd-d8faf409072e 11th July 2022 - Opportunity notice on Contracts Finder - https://ageing-better.org.uk/sites/default/files/2022-07/Experiences-ageism-ITT.pdf - https://ageing-better.org.uk/tenders/understanding-experiences-ageism ## Notice URLs - https://ageing-better.org.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-007bd90b-4caf-4ebd-8d6d-dfea3afa4ecb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-007bd90b-4caf-4ebd-8d6d-dfea3afa4ecb.json.