---
title: "Marketing - Cycle into Spring campaign"
ocid: "ocds-b5fd17-01472ba8-d0c2-4f81-801b-7a60a18d1096"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-01472ba8-d0c2-4f81-801b-7a60a18d1096"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-01472ba8-d0c2-4f81-801b-7a60a18d1096.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-01472ba8-d0c2-4f81-801b-7a60a18d1096.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "LIVERPOOL CITY REGION COMBINED AUTHORITY"
published: "2021-04-12"
---

# Marketing - Cycle into Spring campaign

Buyer: LIVERPOOL CITY REGION COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-01472ba8-d0c2-4f81-801b-7a60a18d1096

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-01472ba8-d0c2-4f81-801b-7a60a18d1096)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-01472ba8-d0c2-4f81-801b-7a60a18d1096.json)

## Summary

The Liverpool City Region Combined Authority is seeking to enhance active travel through its "Marketing - Cycle into Spring" campaign, which focusses on promoting cycling and walking for shorter local journeys. The tender was initiated under an open procedure and is classified under market and economic research services. The tender period concluded on 2nd February 2021, while the contract is set to run from 12th March 2021 to 1st February 2022, with a total contract value of £60,000. The campaign is aimed at capturing the public's attention in the North West region of the United Kingdom.

This initiative represents a significant opportunity for SMEs and voluntary and community sector enterprises looking to engage in behavioural change campaigns. Agencies with expertise in marketing, behaviour change, and mobility services would be particularly well-suited to compete in this tender. The goal of encouraging local travel alternatives offers businesses a chance to collaborate on projects that promote sustainability and community health, tapping into the growing market for environmentally-friendly transport solutions.

## Notice

We are looking to commission an agency to develop a behaviour change campaign to increase active travel - the uptake of cycling and walking primarily, but as the campaign develops long-term, have the potential to support other active travel modes too. The campaign will focus on encouraging people to take the active option for shorter, local journeys or leisure, to ditch the car and to walk or cycle instead.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3254b00c-6d44-4d74-905f-abd2fa238b4c |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Apr 2021 |
| Submission deadline | 2 Feb 2021 |
| Future notice date | Not specified |
| Award date | 4 Mar 2021 |
| Contract period | 18 Mar 2021 - 31 Mar 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £60,000 |
| Lots value | Not specified |
| Awards value | £26,780 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LIVERPOOL CITY REGION COMBINED AUTHORITY |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 1BP |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | Waterfront South |
| Westminster constituency | Liverpool Riverside |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HITCH MARKETING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79300000 - Market and economic research; polling and statistics

## Release History

- 12 Apr 2021 at 16:46 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/3254b00c-6d44-4d74-905f-abd2fa238b4c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/3254b00c-6d44-4d74-905f-abd2fa238b4c
  12th April 2021 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://www.liverpoolcityregion-ca.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-01472ba8-d0c2-4f81-801b-7a60a18d1096. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-01472ba8-d0c2-4f81-801b-7a60a18d1096.json.