---
title: "The Supply of CRM Software and Configuration Services to Support the Transformation of Student Acquisition"
ocid: "ocds-b5fd17-01a65552-fbed-45f5-902d-1e1191bcd8f7"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-01a65552-fbed-45f5-902d-1e1191bcd8f7"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-01a65552-fbed-45f5-902d-1e1191bcd8f7.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-01a65552-fbed-45f5-902d-1e1191bcd8f7.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE UNIVERSITY OF BIRMINGHAM"
published: "2022-07-05"
---

# The Supply of CRM Software and Configuration Services to Support the Transformation of Student Acquisition

Buyer: THE UNIVERSITY OF BIRMINGHAM  
Current stage: Award  
OCID: ocds-b5fd17-01a65552-fbed-45f5-902d-1e1191bcd8f7

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-01a65552-fbed-45f5-902d-1e1191bcd8f7)  
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## Summary

The University of Birmingham is seeking suppliers for the project titled "The Supply of CRM Software and Configuration Services to Support the Transformation of Student Acquisition". This procurement falls under the IT services category and aims to enhance the university's student acquisition process through a modern CRM solution. The procurement stage is currently at the award phase, with a contract value of £4,500,000. The contract period starts from 27th April 2022 and will run until 26th April 2026. The tender period for submissions ended on 28th January 2022, and the successful supplier is expected to provide configuration services to create an efficient system for managing student attraction and admissions activities. The project is located in Birmingham, England.

This tender presents an excellent opportunity for businesses, particularly those specialising in software development and IT services, to engage in a significant contract that supports educational technology. Firms capable of providing comprehensive CRM solutions, marketing automation, and stakeholder engagement tools would be well-suited to compete for future opportunities with the University of Birmingham. As the university anticipates ongoing collaboration with the successful supplier, this could lead to extended partnerships and further service expansions, making it a promising venture for small and medium-sized enterprises (SMEs) aiming to grow in the educational sector.

## Notice

The University of Birmingham invites tenders for supply of Customer Relationship Management (CRM) software and associated configuration services to support the transformation of the student acquisition process and experience. The solution will replace several tools and technology used to support student attraction, application, and conversion activities across the entire education portfolio. At the heart of our ambition lies a desire to take full advantage of the latest marketing and process automation opportunities available within a modern CRM solution while also providing our staff and prospective students an efficient and effective user experience. Key areas of activity included within the scope of requirements include marketing, campaigns, events, stakeholder engagement, enquiry management, application processing and admissions. It is envisaged that the University will create an internal product team to work alongside the successful supplier to rollout and continually iterate upon an initial configuration of a solution that has the potential to become an institution wide CRM platform. We would therefore welcome the opportunity for potential suppliers to engage with us to refine these requirements through competitive dialogue.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ed3e3041-7031-4bc5-add0-70e28908ea46 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Competitive dialogue (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Jul 2022 |
| Submission deadline | 28 Jan 2022 |
| Future notice date | Not specified |
| Award date | 29 Jun 2022 |
| Contract period | 26 Apr 2022 - 26 Apr 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £4,500,000 |
| Lots value | Not specified |
| Awards value | £4,500,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE UNIVERSITY OF BIRMINGHAM |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B15 2TT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Edgbaston |
| Westminster constituency | Birmingham Edgbaston |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CRIMSON |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support

### Codes

- 48000000 - Software package and information systems
- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 5 Jul 2022 at 12:55 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/ed3e3041-7031-4bc5-add0-70e28908ea46

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/ed3e3041-7031-4bc5-add0-70e28908ea46
  5th July 2022 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-01a65552-fbed-45f5-902d-1e1191bcd8f7. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-01a65552-fbed-45f5-902d-1e1191bcd8f7.json.