--- title: "Marketing and Communications Support" ocid: "ocds-b5fd17-01e95b09-ed8b-4008-8fa3-6d254323bd32" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-01e95b09-ed8b-4008-8fa3-6d254323bd32" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-01e95b09-ed8b-4008-8fa3-6d254323bd32.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-01e95b09-ed8b-4008-8fa3-6d254323bd32.json" source: "Contracts Finder" current_stage: "Tender" buyer: "NATIONAL ARMY MUSEUM" published: "2021-05-17" --- # Marketing and Communications Support Buyer: NATIONAL ARMY MUSEUM Current stage: Tender OCID: ocds-b5fd17-01e95b09-ed8b-4008-8fa3-6d254323bd32 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-01e95b09-ed8b-4008-8fa3-6d254323bd32) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-01e95b09-ed8b-4008-8fa3-6d254323bd32.json) ## Summary The National Army Museum, located in London, is seeking a partner for its "Marketing and Communications Support" tender, aimed at enhancing the Chelsea History Festival scheduled for 22-26 September 2021. The procurement process is currently at the Tender stage, with submissions due by 28 May 2021. The budget for this project is set at £17,000 and will involve the delivery of an integrated marketing and communications plan that targets various audience segments, including historians, general attendees, and families. This project is classified under marketing services and includes consultancy services specific to marketing management. This tender presents a valuable opportunity for businesses engaged in marketing and communications, especially those specialising in cultural events and audience engagement. Small and medium-sized enterprises (SMEs) that have experience in similar projects could excel in competing for this contract, particularly those with a track record of enhancing public participation and awareness in festivals or cultural initiatives. The focus on increasing footfall and ticket sales also suggests potential for businesses that can creatively attract diverse audiences, including families and history enthusiasts. ## Notice The National Army Museum (NAM), on behalf of the Chelsea History Festival is looking to appoint a suitable partner to work with the Chelsea History Festival and in-house programme team of the NAM to produce and deliver an integrated marketing and communications plan which generates coverage, drives footfall and ticket sales to the Festival whilst also building awareness of the festival for future years. If you are interested in tendering for this interesting project, this document provides the following information: Background on the Chelsea History Festival Scope of services Budget Indicative timescale Tender process Appendices Annexes This year the Festival returns, running from the 22 - 26 September 2021 with the aim of bringing people back safely to the Royal Hospital Road and the mission of creating a stage in the heart of Chelsea for world class speakers, authors and performers who entertain, inspire and educate through the power of local, national and global history. In addition to its speaker programme the festival will grow its outdoor offer in order to appeal to a wider audience of families, history lovers and supporters from the local community. The Festival will also maintain a digital programme this year - although the scale of this will reduced to that of produced in 2020. The appointed company will utilise the NAM's audience segmentation model (to develop and shape the integrated Marketing and Communications Plan for the Festival. The Festival programme will appeal to audiences across the segmentation model, however the key segments which we seek to target for this year's festival are: * Historians - Enthusiasts, Military Detectives and History Lovers * Generalists - Love to Learns * Transactors - For the Kids We would like to attract both new audiences and previous attendees to the Festival. Families will also be an important focus as will attracting attendees of the Chelsea Flower Show, the dates of which co-incide with the Festival. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c011a241-c627-41ea-a870-b5045cf0164e | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Limited | | Procurement method details | Competitive quotation (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 17 May 2021 | | Submission deadline | 28 May 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 6 Jun 2021 - 31 Oct 2021 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £17,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | NATIONAL ARMY MUSEUM | | Locality | LONDON | | Post town | South West London | | Postcode | SW3 4HT | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI33 Kensington & Chelsea and Hammersmith & Fulham | | Local authority | Kensington and Chelsea | | Electoral ward | Royal Hospital | | Westminster constituency | Chelsea and Fulham | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security - 92 - Recreational, cultural and sporting services ### Codes - 79342000 - Marketing services - 79413000 - Marketing management consultancy services - 92500000 - Library, archives, museums and other cultural services ## Release History - 17 May 2021 at 14:36 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/c011a241-c627-41ea-a870-b5045cf0164e ## Documents - https://www.contractsfinder.service.gov.uk/Notice/c011a241-c627-41ea-a870-b5045cf0164e 17th May 2021 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/32838859-05dc-4996-a801-96d3718718d1 Tender Brief ## Notice URLs - http://www.nam.ac.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-01e95b09-ed8b-4008-8fa3-6d254323bd32. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-01e95b09-ed8b-4008-8fa3-6d254323bd32.json.