---
title: "GB-London: BTA944 Digital Agency in GCC market"
ocid: "ocds-b5fd17-02784b19-da65-4bbe-a688-438642a3e04b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-02784b19-da65-4bbe-a688-438642a3e04b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-02784b19-da65-4bbe-a688-438642a3e04b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-02784b19-da65-4bbe-a688-438642a3e04b.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BRITISH TOURIST AUTHORITY"
published: "2018-04-04"
---

# GB-London: BTA944 Digital Agency in GCC market

Buyer: BRITISH TOURIST AUTHORITY  
Current stage: Tender  
OCID: ocds-b5fd17-02784b19-da65-4bbe-a688-438642a3e04b

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-02784b19-da65-4bbe-a688-438642a3e04b)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-02784b19-da65-4bbe-a688-438642a3e04b.json)

## Summary

The British Tourist Authority is seeking a digital agency to engage strategically with the Gulf Cooperation Council (GCC) market through a focused digital marketing campaign, as indicated by the tender titled "GB-London: BTA944 Digital Agency in GCC market." This tender falls under the advertising and marketing services industry and is located in London, United Kingdom. The procurement method is an open procedure, with the tender period closing on 4th May 2018. The estimated contract value is between £25,000 and £50,000, with the contract period running from 1st June 2018 to 1st June 2019.

This opportunity presents a significant chance for small to medium enterprises (SMEs) with expertise in digital marketing and content creation, particularly those that can produce bi-lingual content in English and Arabic. Businesses with a strong understanding of international tourism marketing, brand engagement, and adherence to strict branding guidelines will find this tender well-suited to their capabilities. Engaging with this contract could enhance their visibility in the GCC market and drive business growth through successful partnerships with the British Tourist Authority.

## Notice

The market is digital driven hence we need a cost effective, strategic approach across owned, earned and paid digital channels, that will deliver results. It is imperative to have bi-lingual content (English / Arabic) that is relevant to our audience and will inspire audiences to visit the regions of Britain and will drive: brand consideration, brand awareness and brand engagement. The content must adhere to Visit Britain branding guidelines and localize the central digital/content strategy. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/05057699-9b6a-4857-bda7-c29335f9ad9c |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Apr 2018 |
| Submission deadline | 4 May 2018 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 31 May 2018 - 1 Jun 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 0ET |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 4 Apr 2018 at 13:48 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/05057699-9b6a-4857-bda7-c29335f9ad9c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/05057699-9b6a-4857-bda7-c29335f9ad9c
  4th April 2018 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-GB-London:-BTA944-Digital-Agency-in-GCC-market/6V5F5M4Y38
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-02784b19-da65-4bbe-a688-438642a3e04b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-02784b19-da65-4bbe-a688-438642a3e04b.json.