--- title: "Data analysis and consumer insights: assessing barriers and opportunities for the production and consumption of domestic food and organic food" ocid: "ocds-b5fd17-02d05b68-5ae0-4e6a-b672-f857904b69c0" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-02d05b68-5ae0-4e6a-b672-f857904b69c0" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-02d05b68-5ae0-4e6a-b672-f857904b69c0.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-02d05b68-5ae0-4e6a-b672-f857904b69c0.json" source: "Contracts Finder" current_stage: "Planning" buyer: "DEFRA NETWORK ETENDERING PORTAL" published: "2022-02-24" --- # Data analysis and consumer insights: assessing barriers and opportunities for the production and consumption of domestic food and organic food Buyer: DEFRA NETWORK ETENDERING PORTAL Current stage: Planning OCID: ocds-b5fd17-02d05b68-5ae0-4e6a-b672-f857904b69c0 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-02d05b68-5ae0-4e6a-b672-f857904b69c0) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-02d05b68-5ae0-4e6a-b672-f857904b69c0.json) ## Summary The procurement process is initiated by the Defra Network eTendering Portal, which seeks proposals for the project titled "Data analysis and consumer insights: assessing barriers and opportunities for the production and consumption of domestic food and organic food." This research falls under the industry category of Research services and is aimed at reviewing UK food production and consumer purchasing behaviours. The contract is expected to commence on 2nd May 2022 and conclude around 31st October 2022, with an interim report due after three months. This tender presents a significant opportunity for businesses specialising in agri-food supply chains, consumer research, and quantitative analysis to contribute to a critical project aimed at enhancing the sustainability and productivity of the UK's food market. Small and medium-sized enterprises (SMEs) and voluntary, community and social enterprises (VCSEs) with expertise in consumer behaviour studies and a strong understanding of domestic food markets would be particularly well-suited to compete. Interested bidders are encouraged to express their interest by contacting the buyer with details of their capabilities and potential consortium arrangements. ## Notice This project will review UK food production data and consumer purchasing to develop the evidence base on the extent to which consumers are purchasing food with the following attributes (referred to as 'these attributes' in the rest of this document) across different product categories: - domestically produced food - organic food Additional information: Assessing barriers and opportunities for production and consumption of domestic food and organic food Aim of the project Defra aims to increase the sustainability, productivity and resilience of the agriculture, fishing, food, and drink sectors, enhance biosecurity at the border and raise animal welfare standards. To deliver these aims, Defra requires a clear understanding of what is important to UK consumers when purchasing food and drink and to what extent structural factors, acting across the agri-food supply chain, determine consumer purchasing behaviours. This project will review UK food production, retail, and trade data, relevant literature and consumer purchasing data to investigate the extent to which consumers are purchasing domestically produced food and organic food according to different product categories. Where there are variable rates of purchasing and UK produce and organic produce has a low market share, the research will explore the underlying reasons for this, both market-driven and consumer-driven. The evidence from this project will build Defra's understanding of consumer purchasing behaviours. This evidence will also support Defra in identifying market opportunities for domestic producers and organic producers and better understand the barriers to growth. This project requires the contractor(s) to have expert knowledge of domestic agri-food supply chains and a good understanding of the domestic food and drink market. It will also require the contractor(s) to have experience in conducting consumer research and undertaking quantitative analysis using purchasing decision data (e.g. structural equation modelling). Defra will invite tendering organisations or consortia to provide services for one or two Lots (one for domestic production and one for organic production). Defra welcomes proposals from independent tenderers and consortia for this project. Expected Timeline The contract is a multi-phase research, expected to commence in early May and complete approximately 6 months after contact award. Interim report would be expected after 3 months and a final report after approximately 5 months. Tenderers should only bid for the project if they are confident they can; a) deliver in this timeframe b) have the requisite skills to undertake each phase or are confident they can build a suitable consortia or attract a suitable sub-contractor Output: The final outputs would be an interim and final report for each lot and a datasets on the market shares of both lots. Defra would welcome feedback from the market to gauge the level of interest from potential bidders for the project - to express an interest, please email nina.brittain@defra.gov.uk. We would welcome views on whether bidders would be interested in placing bids for lot 1, lot 2 or both lots. If you have any concerns relating to resource capabilities, please can you also flag this in your response. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f202efd0-544d-4ee8-95a7-8d433b72d37e | | Notice type | Planned Procurement Notice | | Procurement type | Standard | | Procurement category | Not specified | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 24 Feb 2022 | | Submission deadline | Not specified | | Future notice date | 9 Mar 2022 | | Award date | Not specified | | Contract period | 1 May 2022 - 31 Oct 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planned | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | DEFRA NETWORK ETENDERING PORTAL | | Locality | LONDON | | Post town | South West London | | Postcode | SW1P 3JR | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | Westminster | | Electoral ward | St James's | | Westminster constituency | Cities of London and Westminster | | Delivery location | Not specified | ## CPV Codes ### Divisions - 73 - Research and development services and related consultancy services ### Codes - 73110000 - Research services ## Release History - 24 Feb 2022 at 18:17 - Planning - Planned Procurement Notice - https://www.contractsfinder.service.gov.uk/Notice/f202efd0-544d-4ee8-95a7-8d433b72d37e ## Documents - https://www.contractsfinder.service.gov.uk/Notice/f202efd0-544d-4ee8-95a7-8d433b72d37e 24th February 2022 - Future opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/6652cc2b-df12-457a-971b-caabc1b39d3e n/a ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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