---
title: "Integrated and Smart Travel Brand Strategy Development - AWARD"
ocid: "ocds-b5fd17-0318710c-f5ea-4271-af8d-5cb89372f303"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0318710c-f5ea-4271-af8d-5cb89372f303"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0318710c-f5ea-4271-af8d-5cb89372f303.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-0318710c-f5ea-4271-af8d-5cb89372f303.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST YORKSHIRE COMBINED AUTHORITY"
published: "2017-03-15"
---

# Integrated and Smart Travel Brand Strategy Development - AWARD

Buyer: WEST YORKSHIRE COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-0318710c-f5ea-4271-af8d-5cb89372f303

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-0318710c-f5ea-4271-af8d-5cb89372f303)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-0318710c-f5ea-4271-af8d-5cb89372f303.json)

## Summary

The procurement process, initiated by the West Yorkshire Combined Authority, revolves around the title "Integrated and Smart Travel Brand Strategy Development" with a focus on developing a comprehensive brand strategy. This award in the industry category of business services includes a total estimated value of £30,000, with a minimum contract value of £15,000. The contract period commenced on 6 March 2017 and will conclude on 28 April 2017. The procurement utilized an open procedure, having closed for tender submissions on 27 February 2017, with the award date being 15 March 2017. The project address is located in Leeds, West Yorkshire, with the relevant postal code LS1 2DE.

This tender presents significant opportunities for businesses, particularly those specialising in branding, marketing, or consulting services. Given the nature of the project, firms that align with the requirements of providing clear and consistent messaging to customers would be well-suited to compete. Small and medium-sized enterprises (SMEs) are encouraged to participate, as they may bring innovative approaches and tailored solutions appealing to the contracting authority's aims in developing an effective brand strategy.

## Notice

There is a requirement to tell new and existing customers what Smart is, how to use it, and how it will benefit them, using simple and consistent messaging. The Branding Strategy will set out how this will be achieve. The Integrated and Smart Travel team are tendering for an agency to assist with the development of a Brand Strategy.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a5bf9d01-6e8c-498c-8100-66e2c733415c |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Mar 2017 |
| Submission deadline | 27 Feb 2017 |
| Future notice date | Not specified |
| Award date | 15 Mar 2017 |
| Contract period | 6 Mar 2017 - 28 Apr 2017 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £30,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST YORKSHIRE COMBINED AUTHORITY |
| Locality | WEST YORKSHIRE |
| Post town | Leeds |
| Postcode | LS1 2DE |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Little London & Woodhouse |
| Westminster constituency | Leeds Central and Headingley |
| Delivery location | TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MOORHOUSE CONSULTING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 15 Mar 2017 at 17:13 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/a5bf9d01-6e8c-498c-8100-66e2c733415c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a5bf9d01-6e8c-498c-8100-66e2c733415c
  15th March 2017 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://www.westyorks-ca.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-0318710c-f5ea-4271-af8d-5cb89372f303. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-0318710c-f5ea-4271-af8d-5cb89372f303.json.